This report delves into the business environment, focusing on Primark as a case study. It begins by differentiating between various company types (non-government, profit, non-profit) and enterprise sizes (micro, small, medium), exploring their legal structures and how these elements link to business objectives, services, and goods. The report then analyzes Primark's external environment using the PESTLE framework to identify positive and negative impacts, and the Porter's Five Forces model for microenvironmental analysis. Internal strengths and weaknesses are evaluated using VRIO, value chain analysis, SWOT analysis, and a TOWS matrix to determine the interrelation of strengths and weaknesses with micro and macro factors. The study also examines the interrelationships of organizational functions, such as marketing and finance, and their connection to the firm's structure and objectives. The report concludes with a summary of the key findings, providing a comprehensive overview of Primark's business environment and strategic positioning.