Regent College: HND Business Environment Analysis of Qbic Hotel Report

This report provides a comprehensive analysis of the business environment, focusing on Qbic Hotel, a small sector organization in the hospitality industry. It begins with an introduction to internal and external factors influencing businesses, followed by an examination of different organizational types: public, private, and voluntary sectors, along with their legal structures. The report then delves into the specific context of Qbic Hotel, discussing its mission, vision, size, scope, products, services, and stakeholder relationships. Task 1 explores the different types and purposes of organizations, illustrated with examples. Task 2 examines the hotel's background, products, services, and stakeholder information. Task 3 analyzes the interrelationship between various organizational functions, including finance, design and production, and human resources, highlighting their importance for achieving business objectives. The report also includes a PESTLE analysis to identify macro-environmental factors and a SWOT analysis to determine the hotel's strengths, weaknesses, opportunities, and threats. The report concludes with a summary of key findings and recommendations. References are provided to support the analysis.

Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 ...........................................................................................................................................1
P2 ...........................................................................................................................................7
TASK 2..........................................................................................................................................12
P3 relationship between different organisational functions................................................12
P4 PESTLE analysis, identify and discuss the various macro environmental factors........14
P5 internal and external analysis for the chosen organisation.............................................15
P 6. SWOT ANALYSIS Of Qbic Hotel...............................................................................17
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
In business-environment, there are several elements take place which known as internal
and external factors. These factors create wider impact on the operations and functions of the
enterprise. Internal factors are consists in era of inner part of the business environment. Beside
this, external factors are outer part which beyond the control of management. In this context,
present report is based on Qbic hotel which is small sector organisation deals in hospitality
industry (Leonidou, Fotiadis and Katsikeas, 2015). They are providing very well services in
different areas of the market in which profitability and performances could be in profitability
manner. In order to focus on the present report, it covers overview and different types of
organisation and their purposes in respect to business environment. Furthermore, it includes
functions in respect to accomplish goals and objectives of the organisation. Moreover, it analysis
different macro factors that are impact on the business and its functions in successful aspect. In
addition to this, it includes SWOT analysis that determines key strength and weaknesses to make
interrelationship with external macro factors.
TASK 1
P1
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With the help of effective business strategy, satisfaction level could be enhanced which ascertain
profitability in successful manner.
For example, NHS is working as public sector enterprise and deals to help people to make them
healthy and reduce inequalities.
With the help of effective business strategy, satisfaction level could be enhanced which ascertain
profitability in successful manner.
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3

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With the help of effective business strategy, satisfaction level could be enhanced which ascertain
profitability in successful manner.
Private organisation
Private sector organisation are working with independent people that are owned in term of
individual or group of persons.
Private sector enterprises are working for develop profitability results at workplace.
For example, Qbic hotel is working as privately owned operations and functions.
Therefore, self sustainability can be managed at workplace for ascertain effective results.
These types of businesses has main aim to enhance profits and make themselves as market
leader.
In this aspect, sole proprietor, partnership, limited company, franchise, hospitality, etc. are
working in private sector businesses.
For example, John Lewis Partnership, Greenergy, McLaren Technology Group, Thomas Cook,
Virgin Atlantic, JCB, Palmer and Harvey, Brakes Group, etc.
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Sole trader
Sole trader are most common form of the business ownership which is working in different types
of activities.
In this way, plumbing, electric work and many other activities are done through business to
work in different aspect in creative manner.
In respect to develop effective results, these types of enterprises are taking contract from
customers to enhance profits and revenue.
Therefore, satisfaction level can be build in respect to take decisions in successful aspect.
Examples, Kurt Geiger, Gary J Harding, Julie Thatcher Bookkeeping, Phillip Corbin, etc.
Private Ltd. Company
Is often a small business such as an independent retailer in a market town.
Company's ownership is private.
It can issue stock and have shareholders, but shares cannot trade on public exchanges.
In general, it is handle privately by people. It is a separate legal entity, with a common seal. It is
the most popular legal structure of business.
For example, Swire pvt. Ltd, Iceland Ltd , Linpac Ltd, etc.
Co-operative organisation
Co-operative enterprises can be vary in respect to their size and membership.
They are performing their functions and operations in respect to make successful results.
With owned different products, suppliers and services, co-operative firms can supply their
effective results at workplace.
For Example, Suma Wholefoods, The largest co-operative organisation in UK.
Partnership
This type of business is working with dealing two or more than two people in business.
They are working in different types of sectors such as educational, manufacturing, etc.
For example, Mumsnet which is founded by two friends Carrie Longton and Justine Roberts,
Lancashire, etc.
Voluntary Organisation
It aims to provide community services without making profit and also known as the third sector
organisation.
Run and staffed by volunteers/members
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Financed by grants from the lottery, sports council or local authorities.
For example, National Council For Voluntary Organisation (NCVO), Royal Voluntary Services,
British Redcross are some examples of voluntary organisation.
Different types of organisations are listed below: Sole trader: Most common type of organisation that has variety of arrangements. 20% of
the businesses are sole traders in UK. Decision making is fast and there is close contact
between employees of the firm and consumers. Partnerships: there are two or more number of people who are partners in the business.
Skills are shared by the involved members. In such type of organisations, duties and
responsibilities are assigned as per their capabilities. Private company: Shareholders own company where directors are engaged into
implementing operations. Liability of the stakeholders is limited. Public company: shares are sold to the public and financial organisations. They have
huge amount of capital which gets multiplied with effective investments.
 Voluntary: it is a group in which agreement is set among individuals for
accomplishment of desired objectives.
P2
Background of the Hotel
Qbic hotel is engaged into providing services to the customers. It is situated in London.
Various facilities are provided to the customers by keeping into consideration the type of guests
visits. Free WiFi is provided to attract customers. Luxurious rooms are there with world class
facilities. Customers security is also ensured by the concerned authorities.
Mission Statement
Mission of the organisation is to acquire more and more number of customers so that
their efficiency gets enhanced and they could achieve growth.
Vision of the Qbic Hotel
The hotel has a long term vision and is seeking the future growth of the hotel by creating
innovative things, introducing with new services, expanding the existing things and forecasting
the future growth of the hotel.
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Size and scope of the hotel
It is a small scale organisation intended to provide services to the customers with
objective of acquiring competitive advantage in the marketplace. The Qbic hotel has wider scope
of business expansion. Aim of the hotel is to inspire people so that they make choice of their
hotel for stay.
The Background Of QBIC Hotel
QBIC hotel is situated in London city and is presently about to initiate a soothing start of the
hotel on 12th of November.
It consists of 171 bedrooms and is addressed at Alder Street after its successful venture at Qbic
Amsterdam.
The major merit of this hotel is that it provides rooms and various services at affordable rates
and believes in sustainable healthy environment and aims to serve best to the costumers.
This organisation even aims in increasing the safety and esteem of the travellers. For example,
The cooperative Bank which deals in asset management, commercial banking and credit cards,
etc.
Products and services of the Hotel
The best services are provided by the Qbic hotel like the best luxurious rooms with comfortable
bed, hot bath shower tubs, proper toilets, proper ventilation, availability of proper cleaning staff
as well as free access to wifi.
Moreover, the hotel serves the best food with a huge variety in menu.
INFORMATION ABOUT STAKEHOLDERS
The stakeholders are divided into two sub parts i.e. internal stakeholders as well as external
stakeholders. It includes:-
EMPLOYEES:- proper training and development program is arranged for the employees to
enhance their efficiency of work which in turn benefits the employees , owners as well as
travellers.
CUSTOMERS:- customers are the most important person to serve the best to them so to increase
the efficiency at higher level.
PROPERTY OWNERS:- property owners are the persons who require a good profit on
investment and the responsibility of the shareholder is to convince the person and convince them
by ensuring the economic growth.
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SHAREHOLDERS:- are the persons who are the owners of the business occuring at the
generated property.
likewise there is a wide variety of menu generated among drinks (both alcoholic and non-
alcoholic), deserts etc. as well as huge attached parking area with free welcome food.
SIZE AND SCOPE OF THE QBIC HOTEL
The Qbic hotel is the small scale business sector and is just having two hotels one situated at
London city and other situated at Amsterdam WTC. There is a wide scope of the hotel because
this sector aims at expanding its business and believes in serving best to the travellers as well as
believes in creativity among the existing products to increase the morale of the travellers and to
develop the existing environment of the hotel.
Further, the aim of the hotel is to develop the passion among the travellers to visit this hotel and
experience the best sound environment as well as aims at delivering the best share towards the
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owners of the hotel. Moreover, the mission of the hotel is to create certain rules within the hotel
so that it increases the morale of the visitors.
Not only this Qbic hotel vision is to become the leading hotel among all within the hotel sectors.
Moreover, Qbic's vision is mainly to serve best to the travellers by increasing their comfort level
and by increasing their morale. The chosen organisation deals in small sector of business so that
they have less number of employees as compare to other hotel. Main strength of staff members
supply effective services and products that required by each person within the enterprise.
However, there high turnover also take place because organisation not gives proper wages and
effective working environment to people.
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TASK 2
P3 relationship between different organisational functions
For every organisation there are various functions that are needed to be considered in
varied segments such as in accounting, marketing etc. They have associated benefits as well in
context of company which are beneficial for acquiring aims and objectives set by the Qbic Hotel.
Some of the functions of the firm are stated below: Finance: In every organisation, it is very essential to maintain financial records so that
overall profits and losses could be tracked and accordingly change in existing strategy
could be implemented. Availability of funds is essential so that business operations could
be carried out effectively. Qbic hotel is also required to make finance statements which
should include tax details following legislative standards. This information could be
utilised managing business accounts. Organisational expenses and salary of employees
are maintained by finance department (Nair and Paulose, 2014). Various transactions are
carried out by organisation which could involve tax payment, loans, employees
wages,etc., which are needed to be followed according to the legal terms and conditions. Design and production: Designing and producing products and services for the customers
is the basic function of the Qbic Hotel. When requirements are fully specified to the
employees, then it becomes easy to achieve targets. For this, effective communication is
required so that all the necessary details could be made understand in proper manner and
associated risks could be analysed at early stage (ORGANISATIONAL FUNCTIONS,
2016). Thus, objectives would be clearly stated to the other staff members and they could
make efforts accordingly. Chosen venture is needed to design effective products for the
consumers so that they appeal to them for its purchase. When more number of customers
would get attracted towards the brand then ultimately it would contribute in its success
and growth as well. Company's market share will also get high with the increased
profitability of the firm. Thus, for this purpose it is very essential to check it and take
reviews on regular basis so that necessary improvements could be introduced at early
stages. Overall cost would also get managed for the present subject. Human resources: This department in the organisation is basically involved into the
process of hiring and recruiting employees as per the requirements. It thus their
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responsibility to ensure that capable employees gets selected without being biased with
anyone. Skills staff members contributes into business growth along with its expansion in
various sectors as well. Proper trainings are also needed to be provided to the workers so
that their skills could be enhanced and they could learn new things with the changing
work patterns (Yee-Loong Chong and Lin, 2014). In Qbic hotel also, HR manager have
associated job responsibilities of managing organisational activities so that objectives of
the firm could be acquired efficiently. Legislation standards are also needed to be comply
within the working practises so that under Data Protection Act 1984, breaching of
information could be restricted. Data regarding personal information of the employees are
also required to be kept confidential by the management authorities. Research and development: to enhance existing products and develop new products and
services for the customers, it is required to the conduct research work so that areas of
improvement could be identified and accordingly steps could be put into action. It would
assist in making alterations in budget, product costing and enhancing profitability. Thus,
with the help of analysis performed hotel would be able to introduce better services in the
market. For this, customer feedbacks could also be taken into consideration as it would
contribute in identifying major areas of enhancement. Administration: Basic function of this department in the Qbic hotel is to handle various
operations of firms such as employees complaints, customer enquiries, etc. they are also
needed to look into proper working of the equipments. They are not liable to make
decisions without acquiring permission from higher level authority.
 Sales and Marketing: To make products and services popular in the market, various
marketing strategies are formed so that huge number of customers could be attracted. For
this, it is required to perform market analysis so that current patterns of the market could
be identified. It thus assists in identifying what kind of consumers are there and what are
their preferences (Wheelen and Hunger, 2017). For this purpose, various ways are
available nowadays which could be utilized for marketing such as internet, newspaper,
television, etc.
 Finance vs. sales: In order to make high sales and productivity, finance is the major
element which assists to diversify business in different areas. Therefore, Qbic hotel can
enhance their profits and revenue, through implement new things within the enterprise.
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 Marketing vs. production: Marketing influence to customer and also helps in increasing
production according to buyer demand. Thus, it can be stated that it is the crucial factor to
develop effective function.
 Customer services vs. HR: Effective customer service depends on HR performances.
Hence, HR play a vital role in success of the organisation and provide effective service to
each buyer. In Qbic hotel, it aids to attract many people together within the enterprise.
P4 PESTLE analysis, identify and discuss the various macro environmental factors
As we know that the business environment is dynamic which keeps on fluctuating due to
introduction of various new technologies have a huge impact on the external environment which
will explained in term of PESTLE analysis.
 POLITICAL FACTORS
Political environment have both affirmative and pessimist impact/ clash on business
environment of Qbic because there is always a threat of terrorist and global business relations as
well as fluctuations in the political parties climates etc. (Psomas, 2013). Results in destruction
within the working climate and creates the most pessimist impact whereas there also consists of
various affirmative impacts of political factors including the generation of various policies of
laws made by the government proves out to be beneficial sometimes for example- certain laws
are made regarding the increase in number of tourism which results in more wealth among the
economy which results in improvement of business environment.
 ECONOMIC FACTORS
The crucial element that have the affirmative impact on the business condition of Qbic
hotel is that the increase in need of the people results in more and more consumption of the
commodities which eventually leads to more sales and profit in monetary terms which is fruitful
for the economic growth whereas it contains negative smash because the growing rate of UK is
gradually decreasing and it leads to the reduction in the monetary condition of the people which
decreases there buying power which in turn results in decrease the growing rate of economy.
 SOCIAL AND CULTURAL FACTORS
The major factor that effect or affect the business environment of Qbic is that of the
social and cultural factors with both of the affirmative and defeatist impact. As we know the
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culture of people keeps on changing from region to region which in turn fluctuates the demand of
people. For example the UK people has different tastes and preferences when compared with
those of other culture (Bocken, Rana and Evans, 2013). On the other hand it also plays a positive
role because the social factors are indicating the bright future for the Qbic because now-a-days
people are diverting more towards the healthier social and cultural environment by going on a
long lavish vacations which in turn increase the demand for hotels. So, therefore this gives a
positive smash to the business culture.
 TECHNOLOGICAL FACTORS
Technological factors consists of both positive and negative attributes because with the
changing or upgrading of technologies the hotel business is reaching to its peak where the
customers can book rooms or order food online easily and is very much convenient for the
people and leads to increase in monetary whereas the pessimist impact includes that the hotel
faces monetary losses if the customer doesn't provide or pay the actual money or taxes included
because now-a-days many online websites like goibibo, make my trip etc. Provides additional
discounts which decreases the price of the Qbic hotel.
 LEGAL FACTORS
The negative smash of legal factors on Qbic business environment is that now-a-days
there are certain legal rules and policies are framed by the law which results in decrease in
economic wealth because the customers are restricted to follow those activities which are
abandoned by the law and this leads to downfall of the hotel business whereas following the
legal procedures increase the status of hotel among the customers and this leads to more and
more economic growth for the hotel.
P5 internal and external analysis for the chosen organisation
By examining various factors, strengths and weaknesses could be identified. It would
help in enhancing profitability and productivity of the firm. Every organisation has different
trends and patterns of working which leads to its success and failure.
Internal analysis of environment: This is an initial stage in analysing business environment. It
involves interaction with all the involved members of the Qbic hotel such as working employees,
managers and stakeholders (Dima, Grabara and Modrak, 2014). For assessment of activities of
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the firm, interviews and surveys could be conducted so that areas of improvements could be
identified and necessary actions could be taken against it. It is thus beneficial in identification of
organisation's strong and weak points. Thus, working practices of the firm could be improved by
introducing necessary enhancements. Internal factors of the firm are those could be controlled by
the management. For efficient working of the organisation, identified factors could be modified
and altered. Thus, profitability of the venture would get enhanced. Mission statement, objectives
and vision thus could be modified and improved as well. Administration and management
structure also plays considerable role in increasing business performance. Thus, by conducting
internal analysis, following strong and weak points of the Qbic Hotel has been identified:
 Strengths
Qbic is a well known hotel in the service industry. It is a major advantage for the firm as
customers always prefer those hotels which is well established and has good reviews along with
quality of services being provided by them. They make use of good quality of raw materials for
preparation of food which is one of the contributing factor in gaining visitors attraction. They
provide services to the customers which has satisfied them from the past few years.
 Weaknesses
In the hotel, staff management is not proper which has lead its negative impact in the
market. They are required to make their employees satisfied by providing them proper wages
along with appraisals. It would assist them into motivating workers and as a result they would
also make efforts in providing good customer services (Aspara, Lamberg and Tikkanen, 2013). It
is also found that there is lack of cooperation among staff members which is needed to be
monitored by the human resource department so that necessary actions could be planned and
implemented.
External analysis of environment: Analysis of external environment helps in identification of
factors that could affects business performance along with achievement of goals and objectives
of the Qbic Hotel. By analysing these factors, necessary improvements could be introduced in
the existing work practices. External business environment has direct impact on the firm which
becomes difficult to control in many situations. There are basically two kinds of external
environment and these are: Macro and Micro.
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Micro factors affects operations and performance of the venture. It constitutes factors
such as consumers, financial institutions, public, suppliers, etc. They all are contributing factor
that affects business utility and market position of the firm.
Macro environment factors impacts overall performance of the firm. It is one of the most
important consideration in business organisation as it makes enable a firm to acquire and adapt
change (Blackburn, Hart and Wainwright, 2013). There are several elements of it such as
economic, political, technological, social and many more. With the development in technology
and globalisation across the world, it is very essential for the firm to analyse trending patterns in
the market and accordingly alterations should be made. Competitors strengths and weaknesses
should be find out and hotel should execute their strategy for enhancing business productivity.
By analysing all the factors, company could hold competitive advantage in the marketplace.
Various other factors are also there that may impact organisation such as legal laws, government
regulations, tax policies, etc.
External analysis has strength to develop profitability and functions in different market
through assess business opportunity in market. Further, it also assists to identify competitors of
the selected enterprise within the place so that new and unique features can be implemented at
workplace. However, it required high cost and research which create negative impact on the firm
and its operations. In addition to this, it also creates loss to the organisation for development of
business profits.
P 6. SWOT ANALYSIS Of Qbic Hotel
 STRENGTH OF QBIC
The main strength lies in the hotel industry is that people now-a-days follow a trend of travelling
and enjoys there vacation lavishly by spending more and more for there livelihood which results
in generating more and more monetary value. The demand for the hotel industry remains global
which increase the business opportunity and the employment growth also keeps on increasing
which results in better economic environment.
 WEAKNESSES OF QBIC
Weaknesses lies within this sector is more of dependability on the tourism because if there will
be lack of tourist it will result in zero profit and as we are well aware of the fact that climatic
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changes are generally common like cyclone, high snowfall, earthquake etc. which blocks the
tourism for a particular duration and that results in loss for the hotel industry (Bowersox, 2013).
 OPPORTUNITIES OF QBIC
The major opportunities under this sector is that the demand for good place and travelling is
increasing and this results in increasing the opportunities within the hotel industry as well as the
increase in global sector leads to more number of travellers among different countries leads to
increase in economic growth and which results achieving more and more of economic growth.
Moreover, the increasing affect of climatic changes and physical health also adds up the value to
the products and business environment.
 THREATS OF QBIC
The biggest threat among the hotel industry is the increase in number of competitors among the
market which in turn results in increasing the demand for the high skilled labours which leads to
improvement of food, hotel environment in such a way that it results in attracting more and more
customers towards the Qbic hotel. Further, if the climatic changes keeps on occurring which
creates a threat among the travellers towards the area of Qbic hotel will result in decreasing the
tourism rate within the hotel industry and leads to loss for the business environment (Möller,
2013). Not only this another major threat of the hotel industry is the increasing number of
terrorism which results in occurring more and more losses and even results in downfall of the
hotel's image.
The interrelationship among SWOT analysis and the macro factors are:-
If we discuss about ECONOMIC FACTORS in term of macro environment we can include that
it consists of both the STRENGTH and THREATS because the economic conditions of the
travellers are improving which results in increasing rate of tourism and visiting or exploring
places during holiday which results in increasing the monetary growth whereas it consists of
various threats like---terrorism, lack of economic growth in terms of money which decreases the
rate of travellers and results in loss for the hotel industry. Further, if we lighten about the
TECHNOLOGICAL FACTORS it includes both the OPPORTUNITIES and WEAKNESSES
because the fluctuation in the technologies or the upgrading of it increases the opportunities for
the hotel industry in increasing economic growth because people loves to adapt new
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technological environment and experience the new technologies whereas many times changing
of technology can result in the negative manner where travellers fails to adopt the technology or
understands it which results in loss for the hotel industries. Moreover, if we talk about the
SOCIAL AND CULTURAL ENVIRONMENT it includes all the four explained above i.e.
STRENGTH, WEAKNESSES, OPPORTUNITIES AND THREATS because as we know that
there is a lot of improvement among the social life of the people which results in increasing the
more number of travellers which results in more and more of economy and the changes in tastes
and preferences of the travellers keeps on varying from that of culture to culture leads to the
weaknesses for the hotel environment because the changes can't be made according to different
travellers demands (Myers, 2013). Under social and culture environment there is a lot of
opportunities relying because the society and culture in the present world is adopting more and
more of modernisation which results in increasing number of travellers and generates for profits
whereas in some circumstances it also includes threat of fluctuations culture preferences and
even the threat lies among the nature and behaviour of the society the particular person belongs
to.
CONCLUSION
From the above report it can be concluded that every organisation has varied functions
such as research and development, human resource, finance, etc. It has been identified that to
hold competitive advantage in the market it is required that market analysis should be conducted
so that areas of improvements could be identified. Thus, organisational objectives and goals
could be achieved in efficient way. From the internal and external analysis it has been found that
Qbic Hotel is needed to introduce changes in the existing working practises to enhance
productivity and performance of the firm. Thus, identified strengths and weaknesses could be
utilized to develop new plan. SWOT and PESTLE analysis helped in identification of factors.
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