Impact of Business Environment on Royal Air Force: A Report

This report examines the business environment of the Royal Air Force (RAF), a public sector organization in the UK. It begins with an introduction to the business environment, differentiating between internal and external factors, and the various organizational structures. The main body of the report focuses on analyzing the RAF using PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses to assess its position and performance. The PESTLE analysis considers factors like government support, economic conditions, societal impact, technological advancements, legal frameworks, and environmental considerations. The SWOT analysis identifies the RAF's strengths (e.g., strong military interest) and weaknesses (e.g., lifestyle factors and fear), as well as opportunities (e.g., air operations) and threats (e.g., competitors). Based on these analyses, the report recommends that the RAF adopt a functional structure to achieve objectives effectively and fulfill stakeholder expectations, including shareholders, employees, and the government, while ensuring high levels of security. The conclusion summarizes the importance of the business environment for company success and survival, emphasizing the relevance of the RAF's stakeholders.

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Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analyse internal and external environment of business..............................................................1
Recommendations including these factors influence nature of organisation and stakeholders
expectation..................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business environment refers to the integration of internal and external factors that
impacted an operations and sustainability of the business enterprise majorly. There are several
types of organisation who works for attaining their overall purpose such as private, public and
voluntary organisation. It is also bifurcated into several structures such as partnership, sole
trader, trustee and many more. This report includes how the internal and external factor impact
the public sector and on the basis of which reflecting some recommendations related to weather
these factors influence nature of organisation and stakeholders expectations. This report includes
Royal Air Force company that is one of public sector organisation within UK work as aerial
warfare force (Ahmadi, Rahimi and Rezaei, 2018).
MAIN BODY
Business environment is the sum of all internal and external factors that includes
employees, customers expectations, supply and demand, suppliers etc. This report is based on
Royal Air Force that is one of the leading public sector company. Public sector organisation are
defines as those which are owned and operated by the government of country that existed to
provide several types of services to the citizens. The main purpose of public sector organisation
is to offer the services for welfare of public of the nations. In context of Royal Air Force they
provide the services to the citizens related to capabilities needed to assuring the security and
defence of united kingdom and nearby territories. It also provide the support to government
foreign policy particular for international peace and security (Gaganis, Pasiouras and Voulgari,
2019). The Royal Air Force adopts the hierarchy culture within their organisation. It is made of
one headquarter, groups to 1-22 and stations, wings flights etc. For effectively understand the
facts related to significance of impact of environmental forces on organisation, market and
industry this report uses PESTLE analysis, SWOT Analysis that are to be shown below:
Analyse internal and external environment of business
PESTLE ANALYSIS
PESTLE ANALYSIS DESCRIPTION
Political factor It includes the government stability, related rules and regulations etc.
Within Royal Air force government are highly supportive because it is
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a public sector organisation. This company is facing the issues related
to safety of the individual people who indulges within company
operations.
Economical factor This factor includes inflation rate, fiscal policy etc. and in terms of
Royal Air Force, government provides the full support. Within this
they cannot get the labour easily because of security issues. UK has
good economic condition due to which their infrastructure is to be
highly strong which positively impact the company profitability and
sustainability.
Social factor In terms of this external factor, people of the society are taken into
considerations within this Royal Air Force are working for security of
people by providing training related to defence, offensive, support
helicopters etc. which is positively impact the benefits of the
organisation in their long term survival because more people are
satisfied with their provided services (Khajeheian, Friedrichsen and
Mödinger, 2018).
Technological factor In UK technology is the major factor that helps the business
organisation to grow their business and beat the high competition
within the marketplace. In terms of Royal Air Force company adopts
the latest technology in offering the services to the citizens that helps in
gaining profitable results in their long term survival.
Legal factor In case of legal factor Royal Air Force adopts the several legal factors
to maintain the systematic work and getting the profitable results.
Environment factor In terms of Royal Air Force this factor is majorly impacted in this
company adopts the use of those resources which cannot impact and
harm the environment in which society lives because their main aim is
to provide security to people of nations.
SWOT ANALYSIS
STRENGTH WEAKNESS
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 The major strength of the Royal Air
force is the high level of interest of the
number of people within military
career. Their lifestyle factor are also
strong (Luiz, Ganson and Wennmann,
2019).
 In this the major weakness that a Royal
Air Force company is to be faced is the
fear of being shot, injured and killed
that will negatively affect the company.
OPPORTUNITIES THREATS
 In Royal Air Force individual person
face major opportunities that are
aircrew, air operations, force
protection, hospitality, intelligence etc.
 The major threats of the royal air force
is the competitors that are present
within the marketplace which impacted
company sustainability such as BAE
systems, smart SCC, CHC helicopter
etc.
Recommendations including these factors influence nature of organisation and stakeholders
expectation
By analysing the above factors that is pestle and swot it is to be recommended that
company Royal Air Force adopts the functional structure where every objectives are attained
effectively because in this task are to be performed by professional candidate. In this by
evaluating this factor it is also included the forces which impacted stakeholders expectations. In
this shareholders expectations are to be fulfilled by maintaining proper transparency related to
task and operations. For employees it is to be recommended that organisation provide proper
training and development sessions including all security features for their employees so that their
work are not be affected majorly. By using these aspects business enterprise fulfil the employees
expectations related to this field because in this some level of fear is to be included as it is based
on war based company. In this it is also expecting that government are highly interested party
that contain more power where they expect to fulfil the services related to welfare of community.
In this community are expecting the high level of security in all forms within this company fulfil
the expectation of employees recruiting by offering proper safety (Shukla and Pattnaik, 2019).
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CONCLUSION
From above mentioned article it is to be concluded that business environment is very vital
for company benefits and their survival. To complete this study public sector are to be opted on
which external and internal factors are to be used. It helps in acknowledging the environmental
forces that impacted the business, market and industry. Further it also demonstrate the
requirements of variety of stakeholders that are related with the royal air force company.
REFERENCES
Books and Journals
Ahmadi, F., Rahimi, M. and Rezaei, A., 2018. Study of relation between business model and
sensemaking decisions. Journal of Humanities Insights .2 (02). pp.99-108.
Gaganis, C., Pasiouras, F. and Voulgari, F., 2019. Culture, business environment and SMEs'
profitability: Evidence from European Countries. Economic Modelling .78. pp.275-292.
Khajeheian, D., Friedrichsen, M. and Mödinger, W., 2018. An introduction to competitiveness in
fast changing business environment. In Competitiveness in emerging markets (pp. 3-
11). Springer, Cham.
Luiz, J.M., Ganson, B. and Wennmann, A., 2019. Business environment reforms in fragile and
conflict-affected states: From a transactions towards a systems approach. Journal of
International Business Policy .2 (3). pp.217-236.
Shukla, M.K. and Pattnaik, P.N., 2019. Managing customer relations in a modern business
environment: Towards an ecosystem-based sustainable CRM model. Journal of
Relationship Marketing .18 (1). pp.17-33.
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