Comprehensive Business Environment Analysis Report: Reebok's Issues

This report provides a comprehensive analysis of Reebok's business environment, focusing on key issues such as changing customer preferences and the increased cost of reverse logistics. It employs a PESTLE analysis to categorize the political, economic, social, technological, legal, and environmental factors impacting Reebok's operations, particularly within the UK market. The report discusses the positive and negative impacts of these issues, comparing Reebok's strategies with those of Woodland to highlight effective management practices. Furthermore, it reflects on the challenges faced during the report's preparation, emphasizing the development of research skills and the understanding of dynamic market conditions, including the importance of adapting to changing consumer needs and preferences within the footwear industry. The report underscores the significance of strategic tools like PESTLE analysis in evaluating environmental factors affecting business operations.