Business Environment Self-Reflection: Postgraduate Module

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Part A: Initial Statement of Intent

Introduction
This assessment is developed as an initial intent statement which aims to provide a conceptual
understanding of certain practices of reflection in relation with business context and a critical
evaluation of economic principles and view points of stakeholders regarding the environment of
business. This assessment includes brief description of business context and initial understanding
of business environment and economic principles. The assessment is based on self-reflection of
learner regarding to the chosen course and the significance of the course. This self-reflection
assessment generally aims to demonstrate the significance of business environment course for
the development of new course.

Self-Reflection
I have chosen the course of Business Environment in my post-graduate studies as this course
helps to understand the concepts and components that affects and influence the working or
operation of business in the market as the course business environment includes the analysis the
current environment prevailing the business organizations and competitive market. This course
also provides me knowledge related with globalization, digitalization and economy factors
related with business. Through this course I have also understand the relation between the
business environment and business activities carried out by business organizations. This course
also helps me to understand the factors of business environment that affect the strategies and
development of business organizations (Prajogo, 2016).
According to me business is an activity that business organizations carried out for making money
and it activities are generally surrounded by business environments which impact the process of
business. Business is usually surrounded by business environment as the micro and macro
environment of business consist the areas at the which the business activities are carried out. I
generally define business in relation with the environment of business because the micro-
environment impacts the daily operation of the business along with the performance of business
organization in market while macro-environment impacts and influence whole group of business
with its elements (Huang-Horowitz, 2015).
Moreover I have chosen this course as this course seem interesting as it explains the link between
business environment and its factor with the various business activities carried out by different
business groups. This course seeks my attention because it wide knowledge about globalization,
digitalization and knowledge of economy factors that plays a significant role in business context.
I have also chosen this course in order to seek knowledge regarding the areas of micro and macro
environment in relation with the business activities (Wagner, 2017).
I have interest in the business environment area from before during my higher studies as I was
always curious about the business working process, factors that impact business and how
business environment changes and influence the business activities accordingly and thus my
previous interest encourages me to choose this course. Moreover I have chosen this course for
my further career path as this course would help me to sustain knowledge about business factors.

For this course I have prepared a brief research about business environment and its factors and I
have also seek certain knowledge about the course from real world examples of business
activities and factors (De Vries, et. al., 2017).
I have also ensured that I have met the outcomes with the course as during the course I was able
to seek information related with the factors that are included in the business environment and
impacts the business activities. I have learned about the impact of customers, suppliers, media,
competitors, employees and shareholders on the business operation of business organizations. I
have also understand that business environment includes both positive and negative impact on
business and business environment supports the development of new plans and strategies for
effectively carrying out business operations and activities. During the course I have also known
about the role of public and marketing on the business of various business organizations.
For managing and monitoring my studies for successful conclusion I usually revise my daily
learning and often practices some concept for better understanding about the topic and to
enhance my knowledge with practical practices. I usually monitor my studies through testing my
learning about the topic and I usually enhance my knowledge through effectively carrying out
research about topic. I usually research about the PESTEL analysis of various business
organizations for sustaining information about macro-environment impact and influence on
business operation (Gani, et. al., 2015).
I have chosen this course for further supporting my career path as the knowledge about business
operation along with the factors of business environment would further help me to establish and
develop my own business and to seek better position in other business organization for my career
startup. The studies that I have sustain from this course I could later apply on my life for
developing my career as the knowledge about the business would help me to survive among
various business competition. I consider this course helpful for me to set both short term and
long term goals of my life such as in short term goals I could seek better career opportunities and
sustain efficient knowledge of business and for long-term goals I could develop my abilities and
skills for later involving in business factors and activities.
The business environment course also had big impact on me as it has widen my knowledge
regarding business concept with the description business areas and factors that impact business

operation and activities. This course also provide me important guidance related with business
operation and steps to follow for better business functioning (Khan, et. al., 2015).
Conclusion
This assessment is a self-reflection of a learner understanding about the course business
environment along with the description of the significance of business environment in business
operation and functions. This assessment includes the learning outcomes and understanding
related with certain principles of economics and environment of business. This assessment aims
to reflect the learner learning outcome form the course and the reason for choosing this course.
This assessment further includes the role of the course in supporting learner’s career path.

References:
 De Vries, R., Pathak, R., Van Gelder, J., & Singh, G. (2017). Explaining unethical
business decisions: The role of personality, environment, and states. Personality and
Individual Differences, 117, 188-197.
 Eling, M., & Schaper, P. (2017). Under pressure: How the business environment affects
productivity and efficiency of european life insurance companies. European Journal of
Operational Research, 258(3), 1082-1094. doi:10.1016/j.ejor.2016.08.070.
 Gani, A., & Clemes, M. (2015). Business environment and investment potentials in
selected pacific island countries. The Journal of Developing Areas, 49(4), 69-87.
 Huang-Horowitz, N. (2015). Public relations in the small business environment: Creating
identity and building reputation. Public Relations Review, 41(3), 345-353.
doi:10.1016/j.pubrev.2014.10.018.
 Khan, E., & Quaddus, M. (2015). Examining the influence of business environment on
socio-economic performance of informal microenterprises. International Journal of
Sociology and Social Policy, 35(3-4), 273-288. doi:10.1108/IJSSP-02-2014-0016
 Prajogo, D. (2016). The strategic fit between innovation strategies and business
environment in delivering business performance. International Journal of Production
Economics: Part 2, 171, 241-249. doi:10.1016/j.ijpe.2015.07.037.
 Wagner, S. (2017). The business environment of europe: Firms, governments, and
institutionsthe business environment of europe: Firms, governments, and institutions, by
guayterrence r.. cambridge: Cambridge university press, 2014. 366 pages. paperback.
Academy of Management Learning & Education, 16(1), 169-171.
doi:10.5465/amle.2017.0053.