Business Environment Analysis: Factors, Ethics, and Marketing

This report analyzes the business environment of a car garage, owned by Paul Dukas, examining external factors such as political, economic, social, technological, legal, and environmental influences. It explores the use of PESTLE analysis for identifying opportunities and threats, and details a three-step crisis management process. The report also covers marketing functions, differentiating them from selling, and analyzes internal and external data sources as well as primary and secondary information. Furthermore, it discusses ethical considerations, including the impact of environmental damage and lack of care on business profitability and reputation. The report emphasizes the importance of minimizing environmental impact and the role of ethical practices in business success.

BUSINESSES
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1: EXTERNAL FACTORS AND ENVIRONMENTAL IMPACTS ....................................1
TASK 2 : MARKETING BOOKLET.............................................................................................4
Task 3 : ETHICS AND CULTURE.................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCE:..................................................................................................................................8

INTRODUCTION
Business environment define company external and internal factor that will be effect on
work environment, social, legal, technological, Employees, company function, consumer
demand and supply and business regulation. Paul Dukas a sole trader, that will be operates a car
garage who provide felicity of car maintenance and repairing services. Report will be analyses
external factor and its impact on environmental. Range of external factor that how will be effect
on business organisation. In that we also explain use of PESTLE and why industry do. In the
report we show benefit when organisations work ethically. In that we also explain function of
marketing and how that we help to selling services.
Task 1 EXTERNAL FACTORS AND ENVIRONMENTAL IMPACTS
1. External factor that effect on business organisation
External factor is the impact on company success. It will be recognises potential
opportunities and threats of outside company function. External factor is Political, Social,
technological, and economical.
Factor that will be effect on business environment.
Political factor: in this Paul Dukas include for there garage. The regulatory requirements
and its impact of current political situation of business industry(Zalengera et.al., 2014.. The
political environment effect on the government polices and other polices that will be effect on
Paul Dukas garage function.
Economic factor: Paul Dukas garage business impact on the economic. Economic factor
determine the customers current expectation at future values. According to garage business that
factor will be effect the labour, cost, maintenance, and technology changes.
Social factor: garage business the social factor will be effect on the change of lifestyle,
requirement of customer need and how to manage customer problem and solve it.
Technological factor: these factor will be impact on the Paul Dukas garage maintenance.
In that the Paul Dukas use the latest technology for providing better services there customer
legal: in that Paul Dukas run there business according to legal rule and regulation. That
will be describe law effect the garage business and operetta customer services fellow in the rules.
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Environment: that factor will be effect on the garage business climate, nature and how it
will be attract customer for using there services.
2. Business organisation choose to carry out a PESTLE analysis:
PESTLE analyses create a grate business environment and opportunities for organisation.
PESTLE is a simple and most useful method for using identify changes of business environment.
Paul Dukas also use this method for classified opportunities for there garage employee
development and it also helps to analyse current condition of the garage. It will be show future
need of Paul Dukas garage development. Mostly time the PESTLE use when organisation want
to start .
New business and want to develop there business. Paul Dukas want to identify company
success and how work for improve company working environment. Threw the PESTLE analyse
the company will be work on the making effective working condition, making attractive working
polices for customer attraction and pestle also help for decisions making.
3. Three-step crisis management process
crisis management is the process of organisation that will company use to providing
solution in critical situation in the negative position. Crisis management is that will organisation
deal in dispute and threatens condition. Crisis management do manage employee problem.
Three steps of crisis management:
11 determine the business impact: Paul Dukas make strategy for identify customer
dissatisfaction or why customer are not attracted there garage business. It also helps to
analysis why garage reputation is damage in the customers. Paul Dukas garage income
decrease and expenses are increases..11 identify contingencies: in that Paul Dukas determine risk impact on there garage
business and how will be help to identify company plan will be effect on the crisis
situation(Wetherly, 2014). This step will be help to analyses resources requirement.
Threw this steps Paul Dukas consider employee need and requirement for develop that
condition.11 establish notification and monitoring system: in that steps Paul Dukas want to
establish a notification system for the employee and customer. In this system Paul Dukas
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make a suggestion box in that Paul Dukas ask there employee and customer to write a
suggestion for develop garage monitoring.
4. factors which contribute towards environmental damage
environmental damage will be effect on the changes of environment biophysical environment,
miss use of natural resources and global warning will be contribute damage environment.
Area sensitive Animal: in that Paul Dukas think some animals are need a specific nature
and environment condition, food or other resources that will be help for that animals long life.
Habitat Fragmentation: in that Habitat Fragmentation will be show long term
environmental impact(Kellner and Best, 2017). It will be include all leaving and non living
elements that will be live in that environment but some damages they were not survived in the
environment.
Acid rain:that will be define chemical reaction in the environment so the rainwater not
use full. When That rain water will use that will be damage somebody parts and environment.
5. factors which contribute towards environmental damage can be minimised:
Paul Dukas work that will be contribute minimised environmental impact develop
positive environment. Paul Dukas try to minimise pollution, save that area that will be use for the
animals living, and increasing animal save. For minimise the company and organisation will
make planing g or try to save forest, decrease uses of unethical things. Company have to use that
type of technology which provide company for reduction pollution, increasing product
efficiency. The company work for the environment development and using that types of services
that help for making better company condition. Because environmental benefit are damage so the
company have to use more effective services and providing customer a good product(Solanki,
2018.).
6. lack of care for the environment can impact on business profitability and reputation:
Paul Dukas know when he doesn't care environment that will be effect there business.
Because of sources prices will increase that will be provide in costly so the company profit will
be decrees. The environment will good at the work place and nature that will help to motive
employee for the wok and nature will help to provide better source for improve productivity.
When company's care environment that time the pollution level decrees that will be increase
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reputation and printability. When that work do a specific company that work is social so
company reputation also resin and customer also attract three company(Smith, 2015. ). Lack of
care for the business environment that will be impact ion business profitability and reputation.
When company make lack of care environment so the employees are not satisfied company
working condition so they are not work properly that time the employee will leave company. For
the lack of better working environment that employee are demotivate there work that will be pay
company as a loss and damages.
TASK2 : MARKETING BOOKLET
1. Marketing function and how this is different from selling
marketing function help company to analyse product and services success and how they
will be different from similar product. Marketing function is the part of communication and
setting of company product. Function also define product piece, designing, matting, and
acquiring customer need and demand.
Marketing planing: Planing help to archive objective and goal. Planing will be include
product, advertisement, promotion and marketing strategy(Mei-Liang, 2014..
Product design and development: that will be define product design will attract
customer for using there services. And development is improved product productivity. The
product design and development help Paul Dukas for the making profit . If use customer there
product and that product design will be attractive that time the consumer prefer there services.
Risk taking: in that Paul Dukas take risk for develop there services and increase selling.
When company employee and management take risk that will be help to improve probability and
company reputation. Risk taking help to improve customer services. It help to improve customer
satisfaction.
Market information: that will be refer customer need and requirement. Company have
to knowledge market, because information help to improve product and services. The market
information help Paul Dukas for making new strategy plan for the improving profitability and
attracting customer.
2. description of the purpose:
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a. marketing plan: marketing plan help to making marketing strategy. Marking plan make
for a specific time period. Marketing plan is planing of develop company employee for
marketing professional. Objective of market planing is set a plan for compete Paul Dukas
company target and achiever goal. For achieve market plan the Paul Dukas make a budget. That
budget will be help to improve company pricing strategy and allocating resource is enough for
company need. Budget help start to achieve company objective(McGarry,2015. After the budget
planing the company will be make strategy plan for improve company product and there
services.
So the Paul Dukas make a critical strategy. Strategy help improve sales, growth and
achieve plan. The company want to develop company services for attracting customer. In the
objective e strategy planing the company. The marketing plan help company for the promotion
of there product. Strong marketing plan improve company product selling.
b. Marketing objective: marketing objective is the set target for improving promotion
and services for the Paul Dukas garage. Objective is achieved target that will be set for provide
services. Paul Dukas garage services objective is improved customer services for provide good
car mating services. In that promoting products or services for achieved target. Marketing
objective are specific for complete task. In the objective Paul Dukas have to measure market
share and company level according to competitor. Marketing objective is the part of decision-
making and achieving company target. The company will be make objective for long term and
short term making company profit. That objective will be identify company will be work in the
market long term or not. The objective is describe company achieve there target at a specific
time.
3.Difference between internal and external data and information:
internal and external data and information provide business status. Internal data and information
will be provide by company finance department, operation department human resource
department and information technology department. That all department will be provide
company situation, condition, need of new technology and employee etc data and information
that will be provide by the internal department. External data and information that will be
company use competitor company(Lindgreen, Swaen and Johnston, 2018). Threw the external
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source company increases company productivity and condition of the company environment.
The external data analyse and collected competitor company revenue and profit.
That help to improve company profitability. Internal data generated operation,
maintenances of the company internal data. Internal data will be use company for the analysing
employee satisfaction and company working process. That will be help for the making better
company situation. The external data have to provide information against there competitor
strategy. Threw the external data and information the company have to plan for making new
product and services according to competitor strategy.
4. difference between primary and secondary information:
primary data will be collect the for the collecting marketing information and analysing
company status. Primary data Help to identify customer need, demand and requirement company
product. The company will be make primary research before launching new product and
providing new services there customer. Secondary data will be collect by the company for the
online, books and journal. That data will be use company for the making new strategy, planing
and developing facility or services. The company will collect primary and secondary data for the
improving customer facility.
That data and information also help to create better company for carrying customer
demand and need or satisfaction. Internal data use for the analysing future need and demand of
the customer(Kellner and Best, 2017.). The internal data company mostly use competitor that
will be conduct company situation. The company makes primary and secondary research for the
company product development.
Task 3 ETHICS AND CULTURE
In the start-up business the company have to create a good reputation for develop. For the
development there company name so the company have provided there customer good product
services and provide company facility according to customer need and requirement. The
company have to work company in the rule and regulation for the creating better image in the
market. The start-up company have to try use at workplace innovation and provide there
employee for working condition.
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When the company work ethical in the market the company make a higher revenues,.
Good ethic make a company good image that will be effect on the product demand or increases
uses there company services. Ethics will be create a positive image in customer mind so the
customer will provide a support at making good values. When company work in the ethics
environment that will be improve brand image. The god image create awarenesses and
recognition for the improving benefit for the company development. Ethics motive company
employee for the work. That will be help to create a good working environment. Good working
environment improve employee working skill and ability. The company have to provide there
facility there customer services according to customer need and requirement.
The organisation culture will be effect on employee work. That will be provide company
a good image. The culture will be show company working environment is good and it will be
create for the employee satisfaction. The company mage culture according to company
employee. The culture influenced there employee for improvement of there work. The company
have to fellow a good situation for the creating a batter services. The culture is the important part
of the organisation development(McGarry,2015). When company fellow employee culture and
providing facilities for the celebrating there culture so the employee are satisfied company
condition. That will be create employment loyalty for the work.
Example:
1.In TESCO company culture has not good so the company employee are not satisfied
company culture so employee left job, that will be increase company turnover.
2. In British airway the company use that culture not satisfied there employee, so the
employee make many time strike and stop the work. That will be effect on the company working
environment. So the company bearer loss for the strike and employee leavening job.
That example show company culture effect on the company and employee work. Culture
also effect on the working envirmnet.
CONCLUSION
From the above study it has been surmised that impact on environmental factor of
external and internal. All the study we have to find external factor effect on business
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environment. It will also describe company why done PESTLE analysis. We describe three
techniques of crisis management, and identify effect on environmental damage. We also explain
lack of care for the environment and it will how effect on the business. Then we had find
marketing function and its impact on selling. Company make a marketing plan for identify
marketing objective and its purpose. At the last the company make handbook for describe benefit
to organisation of behaving ethically. The organisation culture will be describe its effect hoe will
be its increase and decrease company profitability.
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