Business Environment Analysis Report: Grey Technology and UK Business

This report presents a comprehensive analysis of the business environment, focusing on the UK market and its impact on Grey Technology. It begins by examining the different types and purposes of organizations, including private, public, and voluntary sectors, using Zara, Audit Commission, and The National Trust as examples. The report delves into the backgrounds, products/services, size/scope, and legal structures of these organizations. The analysis further explores the interrelationship of various functions within Zara. The second part of the report identifies and discusses the various macro environmental factors (political, economic, social, technological, and legal) influencing businesses. Finally, it conducts an internal and external analysis of Grey Technology, culminating in a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats and their interplay with the external macro factors, concluding with an overview of the key findings and their implications for the company.

BUSINESS AND BUSINESS ENVIRONMENT
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Table of Contents
Introduction................................................................................................................................3
Task 1.........................................................................................................................................4
P1 Explaining the different types and purposes of organizations and their growth of the
international Business Environment......................................................................................4
P2 Background of each of the organization for explaining the size and scope of the
organization............................................................................................................................5
P3 Explaining the function of one of the chosen organizations and demonstrating the
interrelationship of the various functions to that of the organizational objectives..............10
Task 2.......................................................................................................................................11
P4 Identifying and discussing the various macro environmental factorsimpacting upon the
business both positive and negatively..................................................................................11
P5 The internal and external analysis for ZARA to identify the strengths and weakness and
their influence the decision-making process........................................................................12
P6 Application of a SWOT analysis to ZARA to identify their key strengths and
weaknesses and the interrelationships these have with the external macro factors.............16
Conclusion................................................................................................................................19
References................................................................................................................................20
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Introduction
The assignment focuses on the business environment that impacts the operations of any
organization. In this context, as business analyst of Grey Technology in UK, an investigation
is carried to present report and essay on the analysis of the size and scope of the different
types of organization in the business environment of UK. The assignment is aimed at the
analysis of the current environmental factors that is influencing on the Grey technology
company. The analysis of further applicable in the wider context will understand of the
business environment in UK.
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Task 1
P1 Explaining the different types and purposes of organizations and their growth of the
international Business Environment
The presentation provides a clear description of the three types of organization:
 Zara (Private)
 Audit Commission(Public)
 Voluntary (The National Trust)
The three of the chosenorganizations operate in the different sector of the business
environment of UK. These are categorized in the different sector with differentpurposes that
determines the growth of the organization.
The different types and purposes of these organizations are presentedhereafter:
Zara (Private) Audit Commission (Public) The National Trust
(Voluntary)
The Grey technology is one of the
fastest growing private companies
that operates in UK in the industry of
Engineering sector. The purpose of
any private organization is generally
to earn profit by the running the
business. This particular organization.
The organization thus designs
A public company is actually
a company that is held by
public like that of any
corporation that does the job
of issuing stocks.
The purpose of public
company like Audit
Volunteer organizations are
generally non-profit
organization that runs the
business for the purpose of
social activity which is the
reason, this sector is also
known as the third sector.
These organizations
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innovatively and manufactures
cordless home as well as garden
appliances. These are owned by non-
governmental organization or by
small numbers of shareholders that
neither offers nor trade with the
company stocks (Scott and Davis,
2015).
Commission is a public
based corporation that does
the job of appointing
auditors to all the local
authorities In Englandas well
in the health services of
England and Wales. The
purpose of the organization
is provide assurance as well
as promoting value of the
money of the tax payers in
relation to the local
government, nursing,
community, health, local
safety, rescue and other
public services (Bouckaertet
al. 2016).
primarily do not run business
for profit but a monetary
amount is aimed at earning
for purpose of socially
contributing activities
(Anheier, 2014). The
National Trust In UK serves
England, Ireland and North
Wales in order to
conservethrough charity the
historic, heritage as well as
cultural places and green
spaces in the locations
mentioned above. These
types of organizations
depend in the activities of
charity in order to conserve
the heritage of the places
throughmaintenance.
P2 Background of each of the organization for explaining the size and scope of the
organization
Zara (Private) Audit Commission (Public) The National Trust
(Voluntary)
Backgroun The organization The Audit commission is a The National Trust is
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d details operates in the
engineering sector that
based in
Worcestershirethatposses
s a turnover of £66m
with compound growth
rate to be 97.18%
(Bootyet al. 2016).
public organization that is based
in UK. Theorganization
generalspans in four main areas
of operations that include Audit,
Assessment, Research and Data
matching (Gov.uk. 2018).
one of the famous non-
profitorganization in
the voluntary and
charity sector of UK
(National Trust,
2018).This is a
charitable trust that
aims at the
presentation of the
heritage of Britain
make it available for
the people is
runthrough
encouraging
partnership under in
terms of
independenttrustees.
Products
and
services
This private organization
designs as well as
manufactures home and
garden appliances that
are cordless. The
organization provides
products and services in
19 countries selling 22m
products around the
world (Bootyet al. 2016).
The services it provides is
appointing auditors for the local
government of England. Since
1st April of 2005, the function of
the commission has been given
to the Auditor General for Wales
(Gov.uk. 2018).
The services it offers
is giving the citizen as
well as the tourists the
aesthetic pleasure
through management
of and innovative
presentation of the
heritages and
representing the
natural as well cultural
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resources (National
Trust, 2018).
Size and
Scope
The size of the
organization is that is
that of medium-small
organization that
achieved £6m mark
strength by strength
(Bootyet al. 2016). Being
the inventor of cordless
home appliances, the
organization has huge
scope with developing
new innovative products
in intervals.
The size of the organization is
that oflarge and the scope
includes the identification of the
Fraudulent initiatives which is
another area of revenue
generation that has been
witnessed in the recent times that
included £450 (Gov.uk. 2018).
Therefore, overpayments are and
other resources are available.
The National Trust
UK third among the
list of voluntary
organization that
yields an income of
460m as per the
research of NCVO
Charity functions
(Data.ncvo.org.uk.
2018). This is large
organization.
Vision,
Mission
and
business
objectives
The mission of the
organization to “to
provide the best loved
floor-care and garden
products in the world”
(Bootyet al. 2016).
The vision and mission is to
encourage the tax payers in
paying the tax, for
renderingbenefits that can be
utilized in the public welfare
(Gov.uk. 2018). Theobjectives is
to deliver public services
throughpracticalrecommendation
s after assessment. Researching
on the different social issues and
best tackling them through
possible initiatives are called
Our vision is to give
access people to the
culture, landscape and
heritage of Britain by
integrating with the
likemindedorganizatio
n for helping to care it.
The vision of the
organization incudes
meeting “the needs of
an environment under
pressure” (National
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Trust, 2018).
Legal
Structure
The legal structure of this
organization is that if
sole proprietorship, Nick
Grey to be the proprietor.
Profit is the only aim of
this organization and
providing customer
satisfaction through
innovation is the
objective as well
(Bootyet al. 2016).
This is public corporation with
2000 people working across
England (Gov.uk. 2018). The
legal structure of Audit
Commission is that of an
independent corporation
There is a National
Trust Act that was
passed by the
government of UK in
1905. The legal
structure or the
corporate governance
structure of the
organizationincludes
the board of Trustees
and Council who
agreed upon during
2014/15 to employ the
ten year anniversary
changes.
Theseincludes the
reduction of the
number of employees
to 36members till
2018 (National Trust,
2018). The council
tenure will be that of
two years. There are
other specifications
that reveal the legal
structure of National
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Trust to be this type of
voluntary companies
as the name suggests.
The governance of this
type of organization is
done by the trust
where no statutory
framework exists.
Since, the trust is not a
legal entity; it c
cannotenter a y
agreement by its very
name but by the
personal capacityof
each of the trustees.
Trust deeds are framed
here in the case of
National trust along
with deeds of
amendments as
mentioned above
(National Trust, 2018).
Stakeholder
s
The stakeholders of the
organization include the
customers and employees
(Bootyet al. 2016).
The stakeholder of this type of
public organization that is
corporation includes the
taxpayers, governmental bodies
in local level. Auditors whom
The stakeholders of
the organization
include the trustee
members, the
consumers, and
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they choose, housing, health and
other societal associations
(Gov.uk. 2018).
governmental bodies
both in national and
local level (National
Trust, 2018).
P3 Explaining the function of one of the chosen organizations and demonstrating the
interrelationship of the various functions to that of the organizational objectives
The functions and the interrelationship between the departments of the Zara is presented here.
The IT departmentalong with the marketingdepartment of the organization is responsible for
the design of the products as well as the related services in order tp be unique in its way. The
design of the product is then passed on to the manufacturing department where the production
is carried under the supervision of the engineers. Further before the sakes of the
finishedproducts, the marketing department executes the plans in relation to the promotion of
the products for the increased sales of the organization. This is how the departments
individuallyexecutes the functions that are aligned towards the achievement of the
organizational objectives. The manufacturing department is dependent in the engineering and
marketing department.The sakes department of this private company is not directly dependent
on the marketing department. However, it is the marketing capabilities ad tactics that is going
to influence the consumer well in order to increase the sales of the organization, Each and
every department is aimed at the goal of profit making which is very common in private
organization. Earning profit in theprivateorganization is highly competitive with several
external environmental forces impacting the functional operations of the organization.
Theinterrelationbetween the different departments is thus very important for achieving the
long term goalsthrough the achievement of the short termed targets in the different
departments. The customer relation is yet another department that is required is crucial for the
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improvisations of the products and achieving competitive advantage as well. It is the
marketing department of the organization that again plans the tactics for the purpose of
customer satisfaction.
Task 2
P4 Identifying and discussing the various macro environmental factorsimpacting upon
the business both positive and negatively
Political: The political factor of the country includesthelaws and regulations that work as
guidance as well as limits the operations (Fozeret al. 2017). After Brexit, there are changes in
the trade and employment laws which compelled the organization to improvise the
organizationalpolicies as well. However, the organizational policies of this company are
variant as per the branches in the different countries.
Economical: The economic condition of UK is that of the supportive with very low inflation
rate and sound GDP growth (Fozeret al. 2017). This has positively impacted the growth of
Grey technologies. The rate of interest in the banks have increased but that is not yet
threatening to the economic structure of the organization, since the company is sole
proprietorship and private that is dependent on bank borrowing for its funding.
Social: In the business of home appliance, the social factors a very influencing one. The
products are home appliances that will be purchased and are required in all homes. However,
the factors like income level, lifestyle, and choice of the products such factors that determines
the purchase of products (Fozeret al. 2017). This particular macro environmental factors
havepositivelyenhanced the purchase if the innovative products.
Technological: This is one of the most crucial factorthat is highly influencing these days.
The technological factors actually influencesthe quality service of any products in this case,
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the organization is the pioneer in the cordless home appliances. Therefore, theorganization
possess high level of competitive advantage over the competitor (Fozeret al. 2017)s. The
positive impact of this factor has been yielded by Grey Technologies.
Legal: The legal factors is often aligned with the political factors. Howeverthere are many
regulations inrelation to exportand import that is done by this organization while operating in
19 countries (Fozeret al. 2017). Thereis different legal structure as well as factors that are
considered by this organization in order to avoid legalassuring running the business.
Therefore, there are some organizationalpoliciesthatare aligned with the international
standards,some are with the local and national bodies and some as per the national bodies of
the branches. Issues in keeping aligned with the legal factors are often challenging that are
mitigated although.
Environmental:The environmental factor is the very relevant factor these days that impacts
any organization to limit the carbon emission and other activities that is harmful for the
environment (Fozeret al. 2017). There are multiple legal policies and agreements in the
international levels as well that impacts the execution of the operations related to the
manufacture of the products. The organizations often take the CSR (Corporate Social
Responsibility) policythroughwhichinitiatives for eco-friendly activities are taken up in order
to comply with the impact of this factor.
P5 The internal and external analysis for ZARA to identify the strengths and weakness
and their influence the decision-making process
The internal analysis-
In analysing the internal environment of the organisation Zara, it has been found out that the
organisation has their strength, weakness, opportunities and threats. Depending on the several
functions and operations organisation Zara this factors has arisen in the internal environment.
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