Business Environment: Types, Size, Scope of Organizations Report

This report provides an in-depth analysis of the business environment, focusing on the different types and purposes of organizations, including public, private, and voluntary sectors, along with their legal structures. It examines the size and scope of various organizations, using examples such as...Read More

BUSINESS
AND
THE BUSINESS
ENVIRONMENT

INTRODUCTION
This documentation, review about to the different types and purpose of organisation such
as private, public and voluntary and they also show the legal structure of Longueville Manor
hotel. Furthermore, we will discuss about to the size and scope of a range of different types of
organisation such as public private and voluntary sector and this study also review about the
relationship between organisational function and how they are linked to the organisational
objectives and also structure of Longueville Manor organisation as well. Moreover, This
assignment define about identification of negative and positive impact in the micro business
environment that has upon the business operations also furnish supportive example of it. This
investigation review about to the PESTLE analysis of Longueville Manor hotel and also SWOT
analysis of the chosen organisation effectively.
TASK 1
P.1. Explain different types and purpose of organisations; Public, private and voluntary sectors
and legal structure for the chosen organisation
Each business is concerned about to the exercises which is concerned about process of
skills and knowledge of business towards the fulfillment of each of their customers needs
effectively (Harmon and Trends, 2010). In an existing business there are several kinds of
business factors included like customers, resources and economy, suppliers, distribution, industry
value, substitutes and government activities and innovation and technical development in the
business. Longueville Manor is a UK based luxury hotel which have main purpose to furnish
luxurious hotel services to their customers in effective manner and fulfillment of each needs of
their customers in the market in sufficient manner.
Incorporated Organisation: Firm is acknowledged in law as separate legal entity which
is distinct from its directors and trustees. The corporate bodies can purchase land and can enter
into contracts in the name of company itself. Directors of firm are considered as separate entity
and are agents of the firm which are not liable for company's debts.
Public sector organisations: Public sector organisations are those which furnish effective
goods and services towards their existing customers by the government, nation and regional level
in the industry in more effective manner. These are the organisations which are mostly operated

by according the rule and regulation of the government and work for people welfare and
fulfilment of public expectation and demand in the industry in more efficient manner. In the UK,
in current times, there are several kinds of public sector organisations are running properly
within the country according to the government rules and regulation. They have main purpose to
provide appropriate product and services in the organisation in order to development of society
in more effective manner and also furnish security services towards their communities at
regional and national level in the UK efficiently. Moreover, their main purpose to operate in the
UK is delivering social services, securities, administration urban areas in the country and
conduction of national defences to the country's people effectively (David, 2011). The public
sector refers to all the businesses and organisations which are accountable to central or local
government. They are funded directly by the government and they tend to supply public services
rather than produce products for a profit. Government owns the ownership of the public sector
organisation. A company is a legal body in its own right with an existence that is separate in law
from its owner. The company will thus be sued and can be sue in its own name. Shareholders put
funds into the company by buying shares. The liability in public sector firm of each member is
limited to unpaid amount on their shares.
Key stakeholder of public sector organisations:
 Director of public health
 Local authorities
 Customers
 Trustees Service users.
There are following public sector organisations in the UK:
 Audit commission.
 AWE(Atomic weapons Establishment)
 The cabinet office. The child support Agency etc.
Private sector organisations: Private sector organisation have major the purpose of their
operation for only generating profit from the market and they are not owned by the government
companies and operated according to the government ownership. Private sector organisation

work individually and in a group in order to generate more profit and return from the market and
provide appropriate dividends towards their owners effectively (Wheelen and Hunger, 2011).
These kinds of the organisation is usually free work from the government and not in control of
the government in the public sector companies. Most of their examples in the organisation like
Coca-Coals who furnish soft drink product and services across the world and generate
profitability from the market in effective manner. The company also furnish carbonated drinks,
concentrates, fruit juice, coffee and tee and several other products. Private sector companies can
be in form of sole properties, partnership and small and medium structures. This is a type of
joint-stock firm where business is separate legal entity from the owners. Each shareholder has
limited liability for the company's debts and can, therefore, only lose the value of their
investment in the company. Private limited companies exist in their own right. Financing of
private sector organisations are different from owner finance. Private company can either be
limited by guarantee or limited by shares. If any members' liability is restricted to the unpaid
amount on any shares held by them is referred to company limited by shares whereas a company
limited by guarantee if members' liability is limited to amount the members agree to contribute to
the company in the event of being wound up. Shareholders of private company are part of their
business and they have no authority to sell members share to general public. Shareholder have
limited liability for debts of company and can lose their value of investment in the company.
Board of Directors are responsible for operating a company and is elected by shareholders and
headed by Chairman.
Key stakeholder of private sector organisations:
 Customers
 Employees
 Shareholders The local communities.
There are following private sector companies:
 John Lewis partnership
 IPMG
 Stemcor Swire etc.

Charitable Company: In this sector those organisations involved which work for enrich
society and welfare of communities in the UK. They often work for no profit generation and
little inclusion of government in the company and motivate people of the society in order to their
well-beingness in the community in effective form (Porter and Kramer, 2011). It is the limited
company with charitable aims. These companies are regulated by the Charity Commission and
Companies House and must be limited by guarantee not by share. There are several kinds of
individual bodies operating in the UK in order to furnish social welfare services such as NHS
England who work in the country in terms of furnishing social and healthcare services
efficiently. Voluntary organisations are separate legal entity and have limited liability
membership. The legal structure for voluntary organisations includes trust, unincorporated
association, company limited by guarantee and charitable incorporated organisation.
Key stakeholder of Voluntary organisations:
 Volunteers
 families
 Communities
 Regulators.
There are following Voluntary organisations:
 Cancer Research UK
 The National trust
 Oxfam etc.
Legal structure of Longueville Manor organisation: The concept of corporate
organisation like Longueville Manor organisation, they cover different kinds of sector in the
industry such factor as people, objectives, management and resources etc. the business concept
of Longueville Manor corporation depends on several elements such as profit, market shares,
technical excellence and corporate social responsibility of the organisation as well (Zsambok,
and Klein, eds., 2014). Longueville Manor is naturally soul traders so that they do not need to
legal formalities and the owner of the hotel is direct whole key activities of the business and it is
the UK based luxury hotel which furnish effective hotel services. The top management of the
hotel chose their working time and structure according to itself. HRM department of the business

capable to make positive personal relationship with their staff and marketing team and with their
customers effectively.
P.2. Explain the size and scope of a range of different types of organisations chosen for the
purpose
There are basically three types of organisation works in the UK which is public sector
organisation, private sector business and voluntary organisations. It can be seen that limited
companies is basically corporate association in the country in which they have legal recognition
within the country in effective manner (Turban, Sharda and Delen, 2011). The properties and
assets of the companies is generally owned by the companies not by their members in the
organisation effectively. There are several kinds of companies operating in the UK and
generating revenue from the market and make positive impact on the economy of the country at
micro and macro both level positively. It has been stated that corporation has managed various
legislative rules and regulations in the industry in more effective manner. The organisation also
have registered their shares to London stock exchange in order to sell their shares basically
public level. There are three kinds of different organisations in the UK country who work
separately in their own sector specifically and contributing in the growth on economy of the
country effectively at micro and macro level.
John Lewis partnership: John Lewis partnership is the UK based most popular retail
organisation which furnish effective retail services across the country in more effective manner.
This company is a private sector company which provide retail services in which they grocery,
stationary, garments and other durable products are to be sold in their outlets. They have large
numbers of retail outlets in the country and across the world as well. They are generating more
revenue by their business activities in the industry in more effective manner and increasing
economic growth of the country at micro and macro both level. The John Lewis partnership has
wider scope in as the organisation operates under retail sector. The retail industry in United
Kingdom is thriving which provides greater opportunity to John Lewis to increase its
productivity and revenue.
The child support Agency: The child support Agency is the UK based public
organisation who furnish child support services within the business in more effective manner and
also furnish some services in which communities of the UK can protect their disability child and

child care more efficient form (Tayur, Ganeshan and Magazine, eds., 2012). Majorly this agency
main work for providing effective child care services to those children's who is living non-
residential parents and supporting them physically and financially for their appropriate
development and live sustainable life in the future. They also make profitability for the
government of the UK which contribute in the growth of the country's GDP more effectively and
also contribute in the growth of the economy of the country efficiently in more effective manner
at micro and macro level. As a public organisation, there is broad scope for the Child Support
Agency as government laying redundant efforts in enhancing the work structure for the
organisation.
Cancer Research UK: Cancer Research UK is a cancer research centre and charity
awareness charity in the UK country. It organises some of their effective cancer campaign and
research process at various region in the country in order to find out the better remedy of these
diseases and furnish appropriate awareness of prohibition of cancer causes and furnish
appropriate treatment of effected persons within the country effectively (Wild, Wild and Han,
2014). Moreover, it organises research towards appropriate diagnosis and prevention and furnish
relevant treatment to this disease. This also make contribution in the social welfare at broad level
and make contribution in the growth of the UK's economy at micro and macro both level in the
country in effective manner. These kinds of organisation have main purpose to furnish
appropriate services to communities welfare in the society. As a voluntary organisation, the
Cancer Research UK has wide scope for growth and development. This helps the organisation to
provide quality and effective services to the community according to their needs.
It has been stated that corporation has chosen the vision, mission, goals and objective in
context of improvement in business performance in industry in effective manner. Longueville
Manor organisation focus on the aim of the business where they want to reach in the future in
effective form. Mission of Longueville Manor organisation furnish scope towards the industry in
which the firm can get some success and make more effort in order to achievement of their firm's
goals and objectives in efficient form.

TASK 2
P.3. Explain the relationship between different organisational function and how they link to
organisational objectives and structure chosen for the purpose
There are several kinds of organisation function presented in each organisation which
work separately in order to appropriate growth of the business and relevant implementation of
each business activities within the industry in more efficient manner (Hillary, ed., 2017).
Longueville Manor is a hotel industry company in which various function are functioning
according to their nature which is Human resource department, research and development, sales
and marketing, production and operations, customers services, finance and accounts,
administration and IT departments. All departments are functioning separately within the
business in more effective manner. Marketing of Longueville Manor organisation is concerned
as a bridge of an organisation which conduct for make communication with their customers in
order to promotion of their hospitality services within the country efficiently so that their sales
can be increased more effectively. Marketing activities furnish advantage for both organisation's
customers and their supplies. Marketing efforts of Longueville Manor hotel helps them to know
about to their customer preferences services and product in the hotel and according to those
informations the firm can develop their hospitalities services effectively so that their customers
will satisfy more in those areas. Longueville Manor hotel has been operating in hospitality
services distribution system by which they can get more efficient customer convenient within the
hotel so that effective luxury hotel services can be provided to their existing customers in the
hotel industry in more effective manner (Pinto, 2015). Longueville Manor has established their
business in the 1945 by a group of passionate French innkeepers. The firm has at-least one
director in the hotel and currently there are wide range of share capital in the UK. The
organisation introduce their share for public in the UK market. It has been observed that
organisation furnish communicational message to their existing customers in the market so that
positive social behaviour of their customers can be improved in more efficient way. Moreover,
Longueville Manor firm send social awareness messages to their customers such as anti-smoking
alarms and unprotected driving in drunken situation which raise the social responsibility of the
organisation towards the communities in effective form. Their financial departmental function
associated to essential expenses in the business and their utilisation of resources at the

operational level at the workplace. Finance function of the organisation furnish effective report
of their financial performance and set the position of their business in the industry. In terms of
effective management of budget in the corporation, Longueville Manor ensure that they must
have sufficient fund to accomplish their business activities within the enterprise effectively. It
also creates the treasury fund in the organisation which will use for look after the organisation in
effective manner. The organisation can get advantages from it and can reduce the risk on the
investment in the company (Rath and Swagerman, 2011). With the assistance of financial
performance of the business, it can be said that most of the organisation need to large amount of
fund to sufficient run of their hotel in the country. All these function of Longueville Manor
organisation is interrelated to their to each other in terms of proper operation of each function
within the business which provide advantage that each function of hotel can communicate with
each other and suggest appropriate changes at the workplace. By which Longueville Manor firm
will able to sustain in the luxury hotel industry efficiently. Manager of hotel can manager their
operational activities at the workplace efficiently by effective interrelation of each department in
the business. Moreover, the major disadvantage of interrelation of organisational function is that
each of department influence the activities and flow of works so that their corporation's working
culture can be negatively impact on the business environment.

TASK 3
P.4. Identify the positive and negative impacts the macro environment has upon business
operations, supported by specific examples for Longueville Manor organisation
Longueville Manor organisation furnish great and essential hotel services to their
customers and also travellers who comes for visit country (Teece, 2010). There are several
elements which can affect Longueville Manor hotel at wide range and also economy of the
company at micro and macro both level. The hotel provides several hospitalities services such as
food services, restaurant services lodging services and event planning services effectively. By
all these activities they generate more revenue from the market effectively.
PESTLE ANALYSIS OF LONGUEVILLE ORGANISATION: Political factor: The political factor make major effect on the macro environment of the
company positively and negatively both side. The major aim of Longueville Manor hotel
is to attain tourist and foreign visitors which come in the country and furnish them
effective hospitalities services to fulfilment of their required needs and services in the
firm. Hotel industry has a main factor which is government and the government of the
UK assist Longueville Manor organisation to effective sustain in the hotel industry
market. The government demand for large amount of taxation for luxury and start class
hotels within the country (Tokuoka, 2012). Government decision and their taxation rate
many effect on the business. The positive effect is that the firm can effectively survive in

the market with the help of government protection and their norms in the industry.
Moreover, negative impact on the business is that high rate of taxation policy can
decrease the financial profitability of the firm efficiently. Economic factor: Economic element of the business might involves as taxation rate in
the country, inflation rate, economic growth of the country, interest rate and exchange
rate of the find etc. it is essential to know about to the economical fluctuation make
effective impact on Longueville Manor hotel. All the prime ministers and governance
come in the country for several political and economical purpose which is conferences,
workshops, business dealing and another sole aims. With the help of their furnishing
luxury services to their political and economic leader furnish huge amount of fund in
order to better development of their hotel in the industry in more effective manner Which
make positive impact on Longueville Manor hotel in order to increase their sales more
efficiently. Social factor: Social factor make effect on the demand of the business product and
services in more effective manner. There are various different cultural persons' comes in
Longueville Manor hotel for several purpose so that each of them need to different-
different demand according to their culture (Aula, 2010). They demand for different
kinds of foods and hotel rooms like single male person demand for single room and
couple demand for win bedrooms in the hotel which affect the business activities
effectively. It makes positive impact on the business which as Longueville Manor hotel
can increase their sales by providing different services to various cultural people and
negative impact is that the firm need to change their service process according to
customers which can be proved costly for the organisation. Technological factor: Technological factor also essential for Longueville Manor hotel in
order to sustain better in the industry. There are several kinds of innovation to be added
in the hotel industry in terms of furnishing effective services for customer satisfaction in
the firm effective manner. These factor can make positive impact on macro environment
of hotel which is that technological innovation can increase quality of services of their
hotel which make cause of increment in the sales of the business. Moreover, negative

impact can be that inappropriate innovation can decrease the sales of the business
efficiently. Environmental factor: Changing in weather of the country can affect the business
activities effectively. Several times changing in weather can increase and decrease the
sales rate of the enterprise efficiently (Kew and Stredwick, 2017). Moreover, Longueville
Manor organisation need to understand the areas in which they can increase their sales.
Positive impact on the business is that according to weather the hotel can raise their sales
effectively.
 Legal factor: Legal factor is also an essential area in which they need to follow some of
legislative rules and regulation in the firm so that each department of Longueville Manor
hotel can be operated effectively. They need to follow legal norms within the country in
order to sustain the market of hotel industry (Pulver, 2012). Positive impact on the
business is that it can furnish the value in which the firm can protect itself and sustain
better in the market. Negative impact is that several times the organisation have to change
their decision-making process according to legislative norm of the country which can
make negative impact on the business.
TASK 5
P.5. Conduct internal and external analysis of Longueville Manor in order to identify strength
and weakness of the organisation
SWOT analysis of Longueville Manor hotel:
Swot analysis is an approach by which an organisation can easily identify the strength
and weakness of the organisation which will help the organisational professional to make their
decision according to considering these factors in the business in more effective manner
(Moutinho, ed., 2011). With the help of the SWOT analysis the business can recognise their
competitors in the market more effectively which will assist the firm to make effective decision
towards the enterprise efficiently.
Strength of Longueville Manor hotel:
 Non substitutable way in which people will prefer to utilisation of services of hotel in the
country effectively and never stop travelling from one region to another region so that
they are needed to have use of hotel services sufficiently.

 This is an industry which is mostly depended on the tourist who come in the country for
visiting its various region and that is a great strength of the business (Wetherly, 2014).
Apart from this, Longueville Manor hotel also furnish restaurant services in the country
so that customers of the firm will never stop to eating food at Longueville Manor hotel,
they love to eat food at the hotel at auspicious occasions. These exercises could increase
food product sales in the business in more effective manner.
 Hotel industry is an open sector, in the sector numbers of job opportunities arising in the
industry and people will hire for them effectively. There are no needs of highly
qualification to work in hotel industry so that lower qualified people also can get job in
Longueville Manor hotel at lower price so that they can be proved as cost effective for
the firm in efficient way.
 This is an efficient hotel, which includes high range of international markets in this
industry in which the organisation can increase their sales and productivity in more
effective manner.
 In the industry, Longueville Manor hotel workers are effective engaged to each other and
create helping nature and positive environment at the workplace in order to furnishing
sufficient hospitalities services towards their existing customers.
Weakness of Longueville Manor hotel:
 It is the industry which is highly dependent on tourist and visitors who come for majorly
political events and conferences which is very sensitive area (Welford, 2013).
 There is seasonable dependency of customers in which most of their loyal customers
comes in a particular season.
 There is low productivity in the industry because of there is law valued added and law
profit margin of the industry as well.
 Most of the worker in Longueville Manor hotel have lower skills and knowledge which
can decrease the sales and performance of the business.
Opportunities of Longueville Manor hotel:
 There major opportunities is that Longueville Manor hotel can add women in the labour
market so that they will take less time to prepare meal in the hotel.

 They can adopt several country's new flavoured foods in their restaurants so that variety
of foods products can be offered by Longueville Manor hotel at their restaurant
efficiently (Craig and Campbell, 2012).
 Increment in globalisation can positively affect Longueville Manor business, they can
furnish leading services to their international travellers and tourist and specially from
emerging economies in the country.
Threats of Longueville Manor hotel:
 In the hotel the major threats is its competitors who can come into the market and their
strategy can effective compete Longueville Manor hotel which can negative aspect for
the business.
 Lower qualified worker can effective the business activities negatively and also make
negative impact on hotel image in the country.
 The hotel is highly depended on the tourist and visitors in the country which is uncertain
thing of hotel whether they come or not.
P.6. Explain how strength and weakness interrelate with external macro factors for the chosen
organisation
Strength and weakness interrelated with external macro factor:
The major strength of Longueville Manor business is that it is based on the economical as
well as technological tends in the firm. There are some strength of the hotel industry in effective
manner which is high range of scope of job opportunities in the country so that most of the
people will get employee from this hotel and develop their skills towards the hotel industry
which help the organisation to furnish their hospitalities and restaurant services more effectively.
Moreover, in being cause of growth of the hotel industry in the market more efficiently so that
country economy level also increase with the help of revenue generation from the hotel. In case
make some innovative research in Longueville Manor hotel so that their quality of services can
be increased in the market more effectively (Chavis, Klapper and Love, 2011). They can add
more flavour in the meal in context of increase the test level of each foods furnish by the hotel in
their restaurant. Increment in the revenue could make contribution in increment of GDP growth
of the UK effectively. With the help of these activities the organisation will make great impact
on the macro economic level of the country in efficient form. There are some of weakness is

interrelated to strength of the organisation, innovation in the hotel industry can increase the
competitiveness in the industry and innovation which is the most strength of Longueville Manor
hotel make cause of raising competition in the industry in more efficient way. They need to
utilisation of more innovative operational activities at the workplace which can increase
expenses towards the business in more efficient way (Hilton and Platt, 2013). Moreover, the
another strength of Longueville Manor hotel is to hire lower qualified employees at lower pay
scale which can make negative effect on the business because of irrelevant employee can waste
the image of the organisation in front of customers so that it could generate negative impact on
revenue of the firm efficiently.
CONCLUSION
From the above analysis, it is concluded that in an organisation positive and favourable
environment must be followed by their employees in order to better run of their function in the
business more effectively. Moreover, it is also concluded that there are several public, private
and voluntary organisations are running in the country efficiently and making contribution in the
growth of the economy in the country at micro and macro both level. Apart from this, this study
conclude about relationship among various function of the organisation and how they affect each
other in the organisation efficiently.

REFERENCES
Books and Journals