Business Environment Report: Sainsbury, Argos, and NHS Analysis
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This report provides a detailed analysis of the business environment, encompassing various organizational types, their purposes, sizes, and scopes. It examines private organizations like J Sainsbury Plc and Argos Ltd., public organizations such as the National Health Service (NHS), and voluntary organizations exemplified by Oxfam. The report delves into the vision, mission, business objectives, scope, and legal structures of these organizations, highlighting their stakeholders and key functions. Furthermore, it explores the relationship between organizational functions, including HR, marketing, distribution, production, customer service, and finance, and their alignment with overall business objectives. The analysis includes organizational structures and emphasizes the interrelationship of internal and external factors within the macro environment. The report uses Sainsbury, Argos, and NHS as case studies, providing insights into their operations and strategies within the broader business landscape.

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INTRODUCTION
Business Environment means, is a sum total of all the internal and external factors like,
customer needs, demand and supply, suppliers, market trends etc. These factors affects the
working of business . It helps in identifying opportunities, tapping resources, and improves
performance of the business. There are two types of Business Environment like, Micro and
macro environment.
Sainsbury is number second in the list of supermarket. United Kingdom. It was founded
in 1869 by John Sainsbury. It has been headquartered in Support Centre in Holborn Circus, City
of London. Its subsidiaries are Sainsbury's Supermarkets Ltd., Sainsbury Bank etc. Key peoples
of the company are David Tyler, Mike Coupe.
The Report will emphasize on different types and purpose, size and scope of different
organisations. The Report will also describe relationship between organisational functions and
their link with organisational objectives. The Report further emphasize on internal and external
analysis of organization and also explain their interrelationship with macro factors.
TASK 1
P1 Types and purposes of different organisations.
PRIVATE ORGANIZATION- It is any corporation, partnership, or agency that is not operated
by public body. . It can be a non-federal body that is self-sustaining, and established by people
that are not acting in a federal government capacity.
J SAINSBURY Plc.
It is a Private Limited Company. It belongs to Tertiary sector of the economy as, it mainly
provides valuable service to consumers. It is number second in the chain of supermarket, United
Kingdom. The company has 16.9% share of supermarket sector. Founded in 1869 by John James
Sainsbury. The company has became largest retailer of groceries in 1922. As of February 2018
the largest shareholder is the sovereign wealth fund of Qatar, the Qatar Investment Authority,
which holds 21.99% of the company.
ARGOS Ltd.
Sainsbury is going to have a close partnership with ARGOS which is a British
multinational firm operating in United Kingdom and Ireland. It is a Private Limited Company. It
Business Environment means, is a sum total of all the internal and external factors like,
customer needs, demand and supply, suppliers, market trends etc. These factors affects the
working of business . It helps in identifying opportunities, tapping resources, and improves
performance of the business. There are two types of Business Environment like, Micro and
macro environment.
Sainsbury is number second in the list of supermarket. United Kingdom. It was founded
in 1869 by John Sainsbury. It has been headquartered in Support Centre in Holborn Circus, City
of London. Its subsidiaries are Sainsbury's Supermarkets Ltd., Sainsbury Bank etc. Key peoples
of the company are David Tyler, Mike Coupe.
The Report will emphasize on different types and purpose, size and scope of different
organisations. The Report will also describe relationship between organisational functions and
their link with organisational objectives. The Report further emphasize on internal and external
analysis of organization and also explain their interrelationship with macro factors.
TASK 1
P1 Types and purposes of different organisations.
PRIVATE ORGANIZATION- It is any corporation, partnership, or agency that is not operated
by public body. . It can be a non-federal body that is self-sustaining, and established by people
that are not acting in a federal government capacity.
J SAINSBURY Plc.
It is a Private Limited Company. It belongs to Tertiary sector of the economy as, it mainly
provides valuable service to consumers. It is number second in the chain of supermarket, United
Kingdom. The company has 16.9% share of supermarket sector. Founded in 1869 by John James
Sainsbury. The company has became largest retailer of groceries in 1922. As of February 2018
the largest shareholder is the sovereign wealth fund of Qatar, the Qatar Investment Authority,
which holds 21.99% of the company.
ARGOS Ltd.
Sainsbury is going to have a close partnership with ARGOS which is a British
multinational firm operating in United Kingdom and Ireland. It is a Private Limited Company. It
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belongs to Tertiary Sector. It is trading through both physical shops and online, with over 845
retail shops.
PUBLIC ORGANISATION
A public organisation is a corporation whose ownership is dispersed among general
public in many shares of stock which are freely traded on stock exchange.
NATIONAL HEALTH SERVICES(NHS)- The NHS is a Public Sector Organisation. It
belongs to Tertiary Sector of the economy. It was established in 1948 as one of the major social
reforms following the second world war.
VOLUNTARY ORGANISATION-
It refers to a specific type of organisation, also called non profit organisation. Common
examples includes trade unions, societies, and environmental groups. Membership is not
necessarily voluntary.
Oxfam- It is a confederation of 20 independent charitable organizations that are
focussing on alleviation of global poverty. It is founded in 1942 and led by Oxfam International.
It is a voluntary organization and it belongs to Tertiary sector of the economy.
P2 Size and scope of different types of organisation
PRIVATE ORGANIZATION (J SAINSBURY Plc)
ï‚· Vision-. Company will achieve this vision by putting their customers at the heart of
everything that company do and investing in the stores, in colleagues, in channels to
offer the best possible shopping experience.
ï‚· Mission- Mission of company is to be the first choice for food , delivering the products
of high quality and providing great service at competitive cost through working faster,
simple and together.
ï‚· Business Objectives- Sainsbury aim is to survive and gain top position as compared to
its competitor Tesco. It will achieve the objective by satisfying all the needs of
customers. Another aim of the company is to increase its profits so that, it can reinvest
the money to improve the current performance of company. Next important objective of
company is to provide shareholders good returns.
ï‚· Scope- Company offers a wide range of food, general merchandise, clothing and
financial services. Sainsbury's Bank offers financials services like, credit cards, travel
money, personal loans etc. Company has 2200 supermarkets. In fact, alost 20% of the
retail shops.
PUBLIC ORGANISATION
A public organisation is a corporation whose ownership is dispersed among general
public in many shares of stock which are freely traded on stock exchange.
NATIONAL HEALTH SERVICES(NHS)- The NHS is a Public Sector Organisation. It
belongs to Tertiary Sector of the economy. It was established in 1948 as one of the major social
reforms following the second world war.
VOLUNTARY ORGANISATION-
It refers to a specific type of organisation, also called non profit organisation. Common
examples includes trade unions, societies, and environmental groups. Membership is not
necessarily voluntary.
Oxfam- It is a confederation of 20 independent charitable organizations that are
focussing on alleviation of global poverty. It is founded in 1942 and led by Oxfam International.
It is a voluntary organization and it belongs to Tertiary sector of the economy.
P2 Size and scope of different types of organisation
PRIVATE ORGANIZATION (J SAINSBURY Plc)
ï‚· Vision-. Company will achieve this vision by putting their customers at the heart of
everything that company do and investing in the stores, in colleagues, in channels to
offer the best possible shopping experience.
ï‚· Mission- Mission of company is to be the first choice for food , delivering the products
of high quality and providing great service at competitive cost through working faster,
simple and together.
ï‚· Business Objectives- Sainsbury aim is to survive and gain top position as compared to
its competitor Tesco. It will achieve the objective by satisfying all the needs of
customers. Another aim of the company is to increase its profits so that, it can reinvest
the money to improve the current performance of company. Next important objective of
company is to provide shareholders good returns.
ï‚· Scope- Company offers a wide range of food, general merchandise, clothing and
financial services. Sainsbury's Bank offers financials services like, credit cards, travel
money, personal loans etc. Company has 2200 supermarkets. In fact, alost 20% of the

Sainsbury group's sales are now online. Sainsbury has 605 supermarkets, 59 Argos
Digital stores, 151 groceries online click and collect points etc.
ï‚· Legal Structure- Remuneration Committee recommends and review the remuneration
policy. Nomination Committee review the succession planning of Board and senior
management. Audit Committee review the integrity of financial information provided to
shareholders. The company is also been listed in London stock exchange.
ï‚· Stakeholders- Major shareholders are Qatar Holding LLC, LSV Asset Management,
Judith Susan Portrait, Private companies and employees etc. Sainsbury is planning to
enter in partnership with Argos for supply chain and value distribution network.
ARGOS Ltd.
ï‚· Vision- Vision of company is to provide outstanding service to their consumers. It helps
in increasing the satisfaction.
ï‚· Mission- Mission statement of the company is to provide the customers best value for
their money through most convenient shopping experience.
ï‚· Business Objectives- To bring together robotics players to understand issues related with
oil and gas exploration. To raise awareness among operators on Total industrial sites of
robotics. And to promote technological innovation etc.
ï‚· Scope- Argos offers 57000 products through its Argos brand including a substantial
element of own brand lines such as, Habitat. It has a National 'hub and spoke' distribution
network which currently supports 20,000 products in local hubs. Argos has opened 177
digital stores that represents 21% of Argos store estate. Internet transactions accounted
for 49% of total Argos sales, including mobile commerce which grew by 10% to
represent 28% of total sales.
ï‚· Legal Structure- Legal representation of the company is entrusted in CEO of the
company and Principal Legal Representatives which act separately. There are 4 Legal
Representatives for Administrative and Legal Affairs and 4 Legal Representatives for
Labour Affairs.
ï‚· Stakeholders- It includes employees of the company, private companies, agencies and
government, enc (Chang, 2016).
PUBLIC ORGANISATION (NATIONAL HEALTH SERVICES
Digital stores, 151 groceries online click and collect points etc.
ï‚· Legal Structure- Remuneration Committee recommends and review the remuneration
policy. Nomination Committee review the succession planning of Board and senior
management. Audit Committee review the integrity of financial information provided to
shareholders. The company is also been listed in London stock exchange.
ï‚· Stakeholders- Major shareholders are Qatar Holding LLC, LSV Asset Management,
Judith Susan Portrait, Private companies and employees etc. Sainsbury is planning to
enter in partnership with Argos for supply chain and value distribution network.
ARGOS Ltd.
ï‚· Vision- Vision of company is to provide outstanding service to their consumers. It helps
in increasing the satisfaction.
ï‚· Mission- Mission statement of the company is to provide the customers best value for
their money through most convenient shopping experience.
ï‚· Business Objectives- To bring together robotics players to understand issues related with
oil and gas exploration. To raise awareness among operators on Total industrial sites of
robotics. And to promote technological innovation etc.
ï‚· Scope- Argos offers 57000 products through its Argos brand including a substantial
element of own brand lines such as, Habitat. It has a National 'hub and spoke' distribution
network which currently supports 20,000 products in local hubs. Argos has opened 177
digital stores that represents 21% of Argos store estate. Internet transactions accounted
for 49% of total Argos sales, including mobile commerce which grew by 10% to
represent 28% of total sales.
ï‚· Legal Structure- Legal representation of the company is entrusted in CEO of the
company and Principal Legal Representatives which act separately. There are 4 Legal
Representatives for Administrative and Legal Affairs and 4 Legal Representatives for
Labour Affairs.
ï‚· Stakeholders- It includes employees of the company, private companies, agencies and
government, enc (Chang, 2016).
PUBLIC ORGANISATION (NATIONAL HEALTH SERVICES
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ï‚· Vision- Vision is to deliver better health for communities through population -wide and
individual initiatives. To deliver better care through quick access to modern services.
ï‚· Mission- To work together as a Clinical Commissioning Group to ensure that
communities will receive best evidence based care possible within the available resources
of the company.
ï‚· Business Objectives- The objective of the company is to provide the services to reduce
health inequalities and to improve local health and well-being needs of population. To
focus on safe and effective service delivery to improve positive experience of patient's
health.
ï‚· Scope- The NHS in England deals with over 1 million patients every 36 hours. It includes
everything like, antenatal screening, treatment for long-term conditions, transplants,
emergency treatment etc.
ï‚· Legal Structure- NHS Improvement is an umbrella organisation that brings together
Monitor, NHS Trust Development Authority, Patient Safety etc. Individual professional
regulatory bodies are General Medical Council, General Dental Council and Health and
Care Professions Council etc.
ï‚· Stakeholders- Internal stakeholders of NHS are Director of Public Health, Director of
Nursing, Public Health Strategists, Research Analyst etc. And External stakeholders are
Local Authority, Acute Trusts, Funders, Quality Assessors, etc.
VOLUNTARY ORGANISATION (Oxfam)
ï‚· Vision- The vision is to envisage a world in which people can influence their decisions
that affects their lives, enjoy their rights, and assume their responsibilities, working for
alleviation of the poverty.
ï‚· Mission- Its mission is to provide people solutions to fight against poverty. Empowering
the people to create a future that is secure, just and free from poverty.
ï‚· Business Objectives- One of the important objective of Oxfam is to bring a positive
change in the lives of people who are living in poverty. To achieve this goal, it has
outlined twelve goals that are to accomplished till 2019.
ï‚· Scope- Oxfam provides services at various locations that is, it supports the program for
HIV prevention and treatment in Thailand. It also helps the students by building schools
in Cambodia.
individual initiatives. To deliver better care through quick access to modern services.
ï‚· Mission- To work together as a Clinical Commissioning Group to ensure that
communities will receive best evidence based care possible within the available resources
of the company.
ï‚· Business Objectives- The objective of the company is to provide the services to reduce
health inequalities and to improve local health and well-being needs of population. To
focus on safe and effective service delivery to improve positive experience of patient's
health.
ï‚· Scope- The NHS in England deals with over 1 million patients every 36 hours. It includes
everything like, antenatal screening, treatment for long-term conditions, transplants,
emergency treatment etc.
ï‚· Legal Structure- NHS Improvement is an umbrella organisation that brings together
Monitor, NHS Trust Development Authority, Patient Safety etc. Individual professional
regulatory bodies are General Medical Council, General Dental Council and Health and
Care Professions Council etc.
ï‚· Stakeholders- Internal stakeholders of NHS are Director of Public Health, Director of
Nursing, Public Health Strategists, Research Analyst etc. And External stakeholders are
Local Authority, Acute Trusts, Funders, Quality Assessors, etc.
VOLUNTARY ORGANISATION (Oxfam)
ï‚· Vision- The vision is to envisage a world in which people can influence their decisions
that affects their lives, enjoy their rights, and assume their responsibilities, working for
alleviation of the poverty.
ï‚· Mission- Its mission is to provide people solutions to fight against poverty. Empowering
the people to create a future that is secure, just and free from poverty.
ï‚· Business Objectives- One of the important objective of Oxfam is to bring a positive
change in the lives of people who are living in poverty. To achieve this goal, it has
outlined twelve goals that are to accomplished till 2019.
ï‚· Scope- Oxfam provides services at various locations that is, it supports the program for
HIV prevention and treatment in Thailand. It also helps the students by building schools
in Cambodia.
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ï‚· Oxfam continuously launching campaigns for better health and education across Africa.
It has played an important role in co-ordinating with other international agencies.
ï‚· Legal Structure- Oxfam's Trustees have the ultimate responsibility or assets and
activities of Oxfam. It is the governing body of the Association of Oxfam. They are
appointed because of their commitment towards Oxfam.
ï‚· Stakeholders- Major stakeholders of Oxfam are people of the communities where it
works, volunteers, partners and allies, donors and supporters, coalitions and alliances,
suppliers, private sector, etc.
TASK 2
P3 Relationship between organisational functions and link to organisational objectives.
Functions of Sainsbury-
H.R. Function- The responsibility of human resource department of Sainsbury is to employ the
employees who work for the company. Human Resource Manager performs various activities
like, recruitment and dismissal of staff, training and promotion of staff, Employee organisations
and trade unions etc. Human Resource Department is responsible for hiring new staff to fill
vacant job positions.
Marketing Function-The company categorises its consumer and marketing department into
three important parts. The marketing team of the company is strongly paying attention on
enhancing the brand awareness via lots of retail outlets through website of sainsbury, a
combination of creativity and business talent. Company's Media Company preserves a most
positive reputation of the company with the help of electronic media as well as print media
(Saleem, 2015).
Distribution Function- Sainsbury was the first UK company to introduce computerized systems
to support its distribution activities and the first to put bar-code scanning into all its
supermarkets. The actual products reaching the supermarket do not come straight from supplier
but from one of the Sainsbury's 21 regional depots. The network of 21 depots is organised by
product type and an individual supplier will deliver to not more than seven or eight depots
(Georgescu, M. and Popescul, 2015).
Production Function- Company continuously invest in core food business to focus on the
quality of Sainbury's branded food products. While the grocery retailing market remains
competitive, investment in the quality and price of core business by Sainsbury's range delivered
It has played an important role in co-ordinating with other international agencies.
ï‚· Legal Structure- Oxfam's Trustees have the ultimate responsibility or assets and
activities of Oxfam. It is the governing body of the Association of Oxfam. They are
appointed because of their commitment towards Oxfam.
ï‚· Stakeholders- Major stakeholders of Oxfam are people of the communities where it
works, volunteers, partners and allies, donors and supporters, coalitions and alliances,
suppliers, private sector, etc.
TASK 2
P3 Relationship between organisational functions and link to organisational objectives.
Functions of Sainsbury-
H.R. Function- The responsibility of human resource department of Sainsbury is to employ the
employees who work for the company. Human Resource Manager performs various activities
like, recruitment and dismissal of staff, training and promotion of staff, Employee organisations
and trade unions etc. Human Resource Department is responsible for hiring new staff to fill
vacant job positions.
Marketing Function-The company categorises its consumer and marketing department into
three important parts. The marketing team of the company is strongly paying attention on
enhancing the brand awareness via lots of retail outlets through website of sainsbury, a
combination of creativity and business talent. Company's Media Company preserves a most
positive reputation of the company with the help of electronic media as well as print media
(Saleem, 2015).
Distribution Function- Sainsbury was the first UK company to introduce computerized systems
to support its distribution activities and the first to put bar-code scanning into all its
supermarkets. The actual products reaching the supermarket do not come straight from supplier
but from one of the Sainsbury's 21 regional depots. The network of 21 depots is organised by
product type and an individual supplier will deliver to not more than seven or eight depots
(Georgescu, M. and Popescul, 2015).
Production Function- Company continuously invest in core food business to focus on the
quality of Sainbury's branded food products. While the grocery retailing market remains
competitive, investment in the quality and price of core business by Sainsbury's range delivered

volume growth of two percent. Company continuously develop food offer to ensure that
customers can buy great quality food at Sainsbury's for different shopping missions (vom
Brocke, 2016).
Functions of Argose-
H.R. Function- Human Resource Manager of Argose is responsible for recruiting new
employees and ensures that each vacancy is filled by the best person for the job. Human
Resource Department ensures that the company retain good , experienced staff. Main
H.R .functions of the company are receiving all job applications, arranging interview, monitoring
working conditions of staff etc.
Customer Service Function- Customer Service Department of the company consist of
trained staff that handles enquiries and complaints of customers positively and professionally.
They deals with complaints and problems. Staff must also be aware of the legal rights of
customers.
Finance Function- The main functions of finance department of the company re recording all
the business transactions like, expenses and revenue of company, measure the financial
performance of the company that is, how well or bad it is doing financially. Also responsible for
controlling the finance and cash flow of the company so that, it stays reliable. Takes timely
financial decisions by comparing the predicted performance with actual performance .
Production Function- Production department of company is responsible for making available
products to consumers at right time. And also ensures that enough stock is available.
Organisational structure of Sainsbury
Figure 1 Organization structure
(Source: Organization structure of Sainsbury, 2014)
customers can buy great quality food at Sainsbury's for different shopping missions (vom
Brocke, 2016).
Functions of Argose-
H.R. Function- Human Resource Manager of Argose is responsible for recruiting new
employees and ensures that each vacancy is filled by the best person for the job. Human
Resource Department ensures that the company retain good , experienced staff. Main
H.R .functions of the company are receiving all job applications, arranging interview, monitoring
working conditions of staff etc.
Customer Service Function- Customer Service Department of the company consist of
trained staff that handles enquiries and complaints of customers positively and professionally.
They deals with complaints and problems. Staff must also be aware of the legal rights of
customers.
Finance Function- The main functions of finance department of the company re recording all
the business transactions like, expenses and revenue of company, measure the financial
performance of the company that is, how well or bad it is doing financially. Also responsible for
controlling the finance and cash flow of the company so that, it stays reliable. Takes timely
financial decisions by comparing the predicted performance with actual performance .
Production Function- Production department of company is responsible for making available
products to consumers at right time. And also ensures that enough stock is available.
Organisational structure of Sainsbury
Figure 1 Organization structure
(Source: Organization structure of Sainsbury, 2014)
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Sainsbury functional organizational structure. In which, each unit performs a unique function.
Chief operating officer and Chief Executive officer are at the top level of the company.
Visual Merchandising Officer, Visual Merchandising Associate are responsible to work closely
with vendors to organise their products to maximise sales.
Product Promotion Specialist and Marketing Specialist are responsible for developing sales and
advertising strategy to maximise sales.
Pricing Analyst is responsible for developing pricing strategy for company's retail locations.
Store Design Manager is responsible for developing a strategy for geographical placement of
company's retail stores.
Real Estate Analyst is in charge of growth strategy of the company.
Financial Analyst is responsible for analysing the profit and loss performance of company's
various retail locations of the company.
E-commerce Manager is responsible or web design, payment processing etc. Web Designer is
responsible for designing infrastructure of company's e-commerce platforms.
Purchasing Manager is responsible or the flow of goods from distribution warehouses to retail
locations. Receiving Associate is responsible for ensuring proper handling of those goods
(Schaltegger, 2016).
Organizational structure of Argos
Figure 2 Organization structure
(Source: Organization structure of Argos, 2015)
Argos follows hierarchical organization structure. In this type of structure every entity in the
organization is sub-ordinate to single other entity. CEO of company is responsible for assigning
Chief operating officer and Chief Executive officer are at the top level of the company.
Visual Merchandising Officer, Visual Merchandising Associate are responsible to work closely
with vendors to organise their products to maximise sales.
Product Promotion Specialist and Marketing Specialist are responsible for developing sales and
advertising strategy to maximise sales.
Pricing Analyst is responsible for developing pricing strategy for company's retail locations.
Store Design Manager is responsible for developing a strategy for geographical placement of
company's retail stores.
Real Estate Analyst is in charge of growth strategy of the company.
Financial Analyst is responsible for analysing the profit and loss performance of company's
various retail locations of the company.
E-commerce Manager is responsible or web design, payment processing etc. Web Designer is
responsible for designing infrastructure of company's e-commerce platforms.
Purchasing Manager is responsible or the flow of goods from distribution warehouses to retail
locations. Receiving Associate is responsible for ensuring proper handling of those goods
(Schaltegger, 2016).
Organizational structure of Argos
Figure 2 Organization structure
(Source: Organization structure of Argos, 2015)
Argos follows hierarchical organization structure. In this type of structure every entity in the
organization is sub-ordinate to single other entity. CEO of company is responsible for assigning
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work at all the departments which includes marketing, finance, operations and human resource.
They have the responsibility to encourage managers to perform tasks so that they will be able to
motivate the other staff members.
Interrelationship of Marketing Department with other Departments.
The correlation of marketing and human resource functions in motivating the behaviours
of customer performance. Effective marketing would be the key in future for H.R. department of
Sainsbury for getting right candidates on right time. Marketing department need to closely work
with Human Resource Manager to ensure that appropriate skills and staffing level are in place to
meet out production targets (Khan, 2015).
Marketing department of Sainsbury will need to work closely with production department
to ensures that, adequate research and development of the products is planned to achieve the
organizational objectives by satisfying the current and future needs of customers. The volume of
orders generated through marketing of products can be met out within the time schedule required
for delivery(Hunter, 2016).
The marketing department need to work closely with finance department of Sainsbury to
ensures that, there is an adequate budget to meet out the need for research, production, promotion
and distribution of goods(Sekaran, 2016).
Marketing department also helps Packaging and distribution department of Sainsbury in
proper distribution of goods to targeted consumers because through marketing company is able
to know about the taste and preferences of consumers regarding the product on the basis of
which packaging and distribution department designs and produce the product to satisfy the
needs of customers.
TASK 3
P4) Positive and negative impact of macro environment on business.
J SAINSBURY Plc.
Political factors
Political stability and growth of Retail sector is helpful to create place, time and
possession utilities in the country's economy, it has a positive impact on J SAINSBURY Plc. The
Company can easily expand its business as the customers are aware about the retail sector. One
of its positive impact is that the J SAINSBURY Plc has favoured trading partners in different
They have the responsibility to encourage managers to perform tasks so that they will be able to
motivate the other staff members.
Interrelationship of Marketing Department with other Departments.
The correlation of marketing and human resource functions in motivating the behaviours
of customer performance. Effective marketing would be the key in future for H.R. department of
Sainsbury for getting right candidates on right time. Marketing department need to closely work
with Human Resource Manager to ensure that appropriate skills and staffing level are in place to
meet out production targets (Khan, 2015).
Marketing department of Sainsbury will need to work closely with production department
to ensures that, adequate research and development of the products is planned to achieve the
organizational objectives by satisfying the current and future needs of customers. The volume of
orders generated through marketing of products can be met out within the time schedule required
for delivery(Hunter, 2016).
The marketing department need to work closely with finance department of Sainsbury to
ensures that, there is an adequate budget to meet out the need for research, production, promotion
and distribution of goods(Sekaran, 2016).
Marketing department also helps Packaging and distribution department of Sainsbury in
proper distribution of goods to targeted consumers because through marketing company is able
to know about the taste and preferences of consumers regarding the product on the basis of
which packaging and distribution department designs and produce the product to satisfy the
needs of customers.
TASK 3
P4) Positive and negative impact of macro environment on business.
J SAINSBURY Plc.
Political factors
Political stability and growth of Retail sector is helpful to create place, time and
possession utilities in the country's economy, it has a positive impact on J SAINSBURY Plc. The
Company can easily expand its business as the customers are aware about the retail sector. One
of its positive impact is that the J SAINSBURY Plc has favoured trading partners in different

countries. As a result, they can easily make investment in the foreign market. The negative
impact of political factor on J SAINSBURY Plc is that there is high level of corruption,
especially in levels of regulation in Consumer Services sector (Prajogo, 2016). As J
SAINSBURY Plc is a supermarket retail industry there is a bureaucracy and interference in
Retail industry by government. Certain trade regulations & tariffs related to Consumer Services
is impacting negatively on J SAINSBURY Plc.
Economic factors
The positive impact of economic factor is that there is efficiency in financial markets
the J SAINSBURY Plc can raise its capital in local market. There is Comparative advantages of
host country and growth in Consumer Services sector in the countries of United kingdom. As J
SAINSBURY Plc is a retail industry there is advantage of availability of skill level of workforce
(Hamilton and Webster, 2018.). There is negative impact of economic factor on J SAINSBURY
Plc. Decrease Economic growth rate and Discretionary income impacts negatively on J
SAINSBURY Plc. It impacts the overall productivity and sales of J SAINSBURY Plc.
Social factors
There is positive impact of Class structure, hierarchy and power structure in the society.
It is helpful in increasing sales of J SAINSBURY Plc. There is negative impact of people, as
they are more health and environmental conscious as a result, J SAINSBURY Plc has to focus on
green human resource management.
Technological factor
There is positive impact of Technology on product offering through block chain software
of J SAINSBURY Plc they allow farmers and manufacturers to input information about the food
products in real-time. There is negative impact of recent technological developments by
competitors. Due to increasing competition there is loss of market share of J SAINSBURY Plc.
Environmental factor
The positive impact is that the J SAINSBURY Plc is a retail industry, It can easily do the
Waste management in Consumer Services sector. There is negative impact of laws regulating
environmental pollution while doing production and manufacturing of products of J
SAINSBURY Plc.
Legal factors
impact of political factor on J SAINSBURY Plc is that there is high level of corruption,
especially in levels of regulation in Consumer Services sector (Prajogo, 2016). As J
SAINSBURY Plc is a supermarket retail industry there is a bureaucracy and interference in
Retail industry by government. Certain trade regulations & tariffs related to Consumer Services
is impacting negatively on J SAINSBURY Plc.
Economic factors
The positive impact of economic factor is that there is efficiency in financial markets
the J SAINSBURY Plc can raise its capital in local market. There is Comparative advantages of
host country and growth in Consumer Services sector in the countries of United kingdom. As J
SAINSBURY Plc is a retail industry there is advantage of availability of skill level of workforce
(Hamilton and Webster, 2018.). There is negative impact of economic factor on J SAINSBURY
Plc. Decrease Economic growth rate and Discretionary income impacts negatively on J
SAINSBURY Plc. It impacts the overall productivity and sales of J SAINSBURY Plc.
Social factors
There is positive impact of Class structure, hierarchy and power structure in the society.
It is helpful in increasing sales of J SAINSBURY Plc. There is negative impact of people, as
they are more health and environmental conscious as a result, J SAINSBURY Plc has to focus on
green human resource management.
Technological factor
There is positive impact of Technology on product offering through block chain software
of J SAINSBURY Plc they allow farmers and manufacturers to input information about the food
products in real-time. There is negative impact of recent technological developments by
competitors. Due to increasing competition there is loss of market share of J SAINSBURY Plc.
Environmental factor
The positive impact is that the J SAINSBURY Plc is a retail industry, It can easily do the
Waste management in Consumer Services sector. There is negative impact of laws regulating
environmental pollution while doing production and manufacturing of products of J
SAINSBURY Plc.
Legal factors
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