This report provides a comprehensive analysis of the business environment, encompassing the different types, sizes, and scopes of organizations, including public, private, and voluntary sectors, with a specific focus on Land Rover as a case study. It explores the interrelationship of various organizational functions, such as marketing, finance, and operations, and how they link to organizational objectives and structure, including wheel, matrix, and divisional structures. The report further investigates the positive and negative influences of the macro environment on business operations, supported by contemporary examples. It also conducts an internal and external analysis of specific organizations to identify strengths and weaknesses and explains how these factors interrelate with external macro factors. Finally, the report critically evaluates the impacts of both macro and micro factors on business objectives and decision-making, offering valuable insights into the complexities of the business landscape.