Business and Business Environment: Cadbury, BBC, and Oxfam Analysis

This report provides a comprehensive analysis of the business environment, examining different types of organizations, including private, public, and voluntary sectors, with a focus on Cadbury, BBC, and Oxfam. It explores the motives and legal structures of these organizations, comparing their visions, missions, products, services, and stakeholders. The report delves into the size and scope of various organizations, differentiating between micro, small, and large enterprises. Furthermore, it investigates the interrelationships between organizational activities, company structures, and objectives. The analysis includes an examination of the macro and micro environments impacting businesses, along with an assessment of how the macro environment influences internal company elements. The report concludes with a summary of key findings and provides references for further study.

Business and Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1. Different type and motive of organisation along with their legal structures. ..................1
P2.Size and scope of different kinds of organisation.............................................................6
P3. Relationship between different type of organisation activities as well as how they
interrelate with company's structure and objectives...............................................................7
P4. Examine as well as analyse the effect of the macro environment on the business..........8
P5. Analyse the internal potential as well as factors of the micro environment which impact
the business...........................................................................................................................10
P6. Critically examine the impact of macro environment on the internal element of the
company...............................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
The business refers to organisation or company mainly engaged in industrial, commercial
and professional activities. The main motivate of a business is to manage some of economic
production of goods or service. The business can be categories into profit and non profit
organisation that may have different purpose. The business environment is collection of internal
and external elements like customers needs, employees, supply & demand and management,
suppliers and activities by the government etc. These factors impact the function of the company
and managers analyse the business environment in order to make effective decision (Khan and
et.al., 2019) The private organisation is aiming at enhance the market share. The business
environment aid in examine the business opportunities, enchaining the performance, growth and
create effective plaining etc. There are two type of business environment such as macro
environment and micro environment. Cadbury was founded by John Cadbury in1824 and its
headquarter is located in Buckinghamshire, England. It is the famous British multinational
company as it dealing in tang, silk, Burnsville and dairy milk etc. The report will cover the
discussion about different type, scope and size of the organisation as well as explaining the
interrelationship of different type of organisational function. In addition to this, negative and
positive impact of the macro environment on the business operations along with weaknesses and
strength of the organisational business.
MAIN BODY
P1. Different type and motive of organisation along with their legal structures.
The organisation is defined as a place where numbers of groups are perform the task
together for achieving the predetermined goals or objectives. The organisation have to follow
systematic way for executing the wide numbers of tasks/ There are many kinds of organisation
which is performing business activities.
Private Sector: This type of organisation mainly focus on gain more and more
profitability and sales. The organisation in private sector is offering product and service to their
targeted audience so that they can enhance their profit by the time (Khan and et.al., 2020). The
main example of private sector company is Cadbury.
1

Purpose: The main purpose is private company to increase revenue of product as well as
service so that they make potential profit. In context to Cadbury, the respective company offers
high quality of product in order to satisfy the consumer's desire.
Legal Structure: The respective company have been based on corporation business
structure. There are various type of legal structures that may follow the private sector that will
discuss below.
 Partnership- This type of legal structure is based on formal agreement among
partners who preform the task in order to accomplish the common objectives
(Gottfried and et.al., 2018). In partnership, all the partners are responsible for
transferring business responsibility along with loss & profit occurred.
 Sole Proprietorship- This type of legal structure is the most simple than other as
organisation can run or manage by the single individual. The organisational owner
have to make all decision in order to make the business successful.
 Corporation- The corporation legal structure involve those organisation which
cover large of area in different countries. The corporation company involves wide
numbers of people who perform the business task at intentional market area.
Public Sector: This involves all those company which can be run and managed by the
government. The governance as well as political party offers appropriate amount in different
activities that operated by the public sector organisation (Drempetic and et.al., 2020). The public
sector companies are governed by the government as they offers welfare service in particular
area. The main example of public sectors is BBC.
Purpose: The main motive of public sector company is to offers wide numbers of service
and product for improve the living standard of the citizens. With references to BBC, the
respective company have main purpose to offers appropriate information through news to their
customers.
Legal Structure: The legal structure of the company is a systematic procedure which
make organisational functional smoothly. In context to BBC, the respective company have been
followed central government legal structure.
 Local Government – The organisation can be governed by the local government
as if they follow the local government legal culture so that most of decision
making activities involve local government.
2

 Central Governmental- The organisation offers the service to entire nation so that
they have to follow the central government legal structure.
 State Government- The enterprise of state government involves follow the
policies and rules that are designed by the state governments (DiMaggio, 2019).
This type of company offers its products and service to their citizens.
Voluntary Organisation Sector: This sector includes all such organisations which provide wide
numbers of benefits to their society (Davis and et.al., 2020). There are different numbers of
voluntary organisation which gather the appropriate funds from many sources in order to
accomplish the basic needs of the society. Oxfam is the good example of voluntary organisation
sectors. The mainly focus on their citizens to provide support and aid so that they feel secure and
comfortable.
Purpose: The main purpose of such organisation to eliminate the problems and issues in
the society along with offering the effective service and products that may fulfil the necessary
needs of the society. They have not aim to gain profit from society so that this kind of
organisation called as a non profit organisation.
Legal structure: The legal structure of voluntary organisation is divided into trust and
charity that will mention below.
 Charity- In this structure voluntary enterprise can perform the business work by
gathering the amount with the of charity(Codeluppi and et.al., 2018) . This kind of
organisations gather the appropriate amount as well as other resources by charity
to solve the society issue and eliminate poverty.
 Trust- In this trustee of organisation gather their resources as well as fund in
order to smoothly functioning of voluntary organisation. The trustee is defined as
a person who is rendering amount so that organisation can execute the activities
with effective manner.
Basis Cadbury BBC Oxfam
Vision The vision of Cadbury
is to improve the brand
presences and brand
reputation by
executing task
The Vision of BBC is
becoming the most
innovative or creative
news brand in the
present market across
The Vision of Oxfam
is designing the world
with good quality of
living standard in
order to accomplish
3

together. Moreover,
providing the good
quality commodities
and services to their
consumers
the global the basic need of
individual.
Mission The Mission of
Cadbury organisation
is turning into the most
trustfulness
organisation by
maintaining the good
relationship with their
consumers. Therefore ,
they have a mission to
enhance the
consumer's loyalty.
The mission of BBC is
statement involves to
work as per the public
interest and providing
genuine information as
well as service so that
they can easily
maintain the strong
public relation.
The mission of Oxfam
is fulfilling the basic
requirement of weaker
people.
Product and Service The Cadbury have
wide numbers of
product list such as
Bournville, 5 Star,
Perk, Dairy Milk and
Tempration and others
The BBC is mainly
famous for their
effective service such
as broadcasting the
news & information
on TV channels and
also provides news on
radio channel.
The Oxfam is mainly
provides the service
that improve the
society and also fulfil
the basic needs.
4

Global and
Objectives
The main motive of
the Cadbury is to
improve the
performance of their
staffs so that company
can perform the
business with effective
manner.
The goal of BBC is
offering the valuable
service so that they
become the most
trusted brand in the
market.
The main objective of
Oxfam to improve the
living standard of
needy people and offer
the better service in
order to betterment of
the society.
Stakeholders The stakeholders play
a crucial role in
organisational
development as the
stakeholders of given
company is
stakeholders,
employees and
customers etc.
The Stakeholders of
BBC involves
customers, employees
and government and
so on.
The stakeholders of
Oxfam includes
voluntaries, trustees
and government.
Legal structure The legal structure of
Cadbury organisation
is corporate so that
company execute the
business function in
multiple nations
The BBC is followed
the centre government
legal structure.
The Oxfam is
followed the trustee
based legal structure.
P2.Size and scope of different kinds of organisation
There are many kinds of organisation as each has different from each other and the
business are majorly divided into different type such as micro, small and enterprise business.
5

Basic Micro Small Large Enterprise
Size This type of
business has few
size along with it
can be operated
only particular
area ( Kumar and
Malik, 2021). The
micro business
has tiny shop
which located in
native market
palaces. This
type of company
mainly dealing
with local
consumers.
The small
company are
bigger than micro
company as it
operate the
business tasks in
specific region.
The small
company has
very less staffs.
This large type of
businesses are
executing the
business in the
large location of
the world
(Martinko, 2018).
The large
company has
more than 500
staffs with
effective skills.
The main motive
of this type of
organisation to
earn maximize
profits
Enterprise
business is
thieved with the
aim of rendering
the innovative
product and
services to
customers. This
kinds of
organisation is
larger in size as
well as perform
the business in
different areas.
Scope The scope of
micro company is
to execute the
organisational
function so that
proprietor can
accomplish the
basic needs
The scope of
small business
companies have
bigger than micro
business (Önder
and Zengin ,
2022) . This kinds
of business are
performing the
function in order
to enhance the
effective
The scope of the
lager company is
to improve the
business function
in order to
achieve the
predetermined
goals. The
organisation have
focused on
getting the
competitive
The scope of
enterprise is to
enhance the good
relationship to
their consumers
along with gain
the profitability
by reaching the
consumers needs
and satisfy the
customer with
their services.
6

relationship with
their consumers
along with
improve the
business
operation.
advantage from
their competitors.
Basis Cadbury BBC Oxfam
Size and Scope The Cadbury is
famous multinational
organisation that has
bigger scope and size
of the business (Raut
and et.al., 2019) . The
respective company
has more than 500
professional staffs who
is executing the task in
different part of the
world
The BBC has larger
size and scope as it
rendering its service
and product in
multiple area of the
global. The scope of
this company turn into
the most trusted news
channel.
This type of
organisation is a non
profitable as it
executing the service
in particular area so
that the scope of this
organisation meet with
requirement of the
society.
P3. Relationship between different type of organisation activities as well as how they interrelate
with company's structure and objectives
It is an important for company to link its others organisational function so that
predetermined objectives can be completed in desire time (Cepeda-Carrion and et.al.,2018).
There are wide functions as well as department of Cadbury organisation which is executing the
business work in effective manner. There are wide numbers of departments such as marketing
department, human resources, sales department, information technology department and human
resources.
7

Finance and human resources: There are various activities of company which are
directly interrelated with human resource and Finance department. It is very essential for both
department to execute the task with collaborative manner so that they can achieve the tasks. The
finance department of given company provide the effective budget to each development so that
each activities of the organisation perform very well. The human resource department hire the
new employees and provide effective skill training to their employees (Carman, 2021). The
human resources department appoint the new employees as per the predetermined budget,
whereas finance department is liable for design the effective budget so that HR department does
not face any difficulty
Marketing and production department:
It is necessary for Cadbury organisation to design and develop the product that meet the
need of consumers. The marketing department of given company is liable for examination of the
latest market trends consumer's desire. After completion of the analysing, the production
department manufacture the product according the supply as well as demand of consumers.
Therefore, it determined the link between the both department.
P4. Examine as well as analyse the effect of the macro environment on the business.
Macro environment having various factor which directly or indirectly impact on the
organisational growth and development. The top level of mangers analyse and identify the
different elements of the external environment of the business so that they execute the business
activities in well manner (Schenkelberg, 2020). The PESTLE analysis is helpful to analyse the
external factors that will mention below
Political Factor: This factors involves rules and regulation that are created by the ruling
political party. It involves trades polices, taxation, political condition and export & import rules
and others that may create huge impact on the organisation.
Positive Impact: It has been analysed that the political condition of the UK is more stable
that help to the respective company to expand the business in different area of world.
Negative; The respective company is mainly popular for their chocolates that includes
huge quantity of sugar (Bala and et.al., 2021). The UK government have more focused toward
the eliminating the obesity so that government have implement several restriction on sugar
products.
8

Economical factors: The external factor refers to economical situation of the country which help
the organisation to perform the business in well manner (Aujla, 2022). The economical factor
involves economic condition, interest rate , exchange inflation economic condition, GDP and
others.
Positive Impact: The economic condition of UK is the fastest growing economic rates
that can be taken as a advantage of the given company as it help to improve the sales and
profitability of the business.
Negative Impact; UK country have charged high interest rate as well as exchange rate
which lead to negative impact on the organisational operation.
Social Factor: The social factors are behaviour of consumer, attitudes, population size and
others that are crucial for organisation to understand the desire of the consumes.
Positive: The Cadbury is developing their product as the consumer's taste so that it lead
to positive impact on the organisational business.
Negative: After the Covid, the young generation move toward the healthy food instead of
taste so that it will lead to negative impact on the organisation.
Technological Factor: The technology factor is an important to improve the business function
by effective using of latest technology in their organisational operation.
Positive: The UK is popular for their technological advancement and latest machinery
that help the respective company to acquire the competitive advantage.
Negative: The implementation of latest technology is more costly so that it difficulty to
maintain the product price at nominal rate.
Environmental factor: The environmental factors are weather, pollution, climate condition and
others factors.
Positive: The Cadbury company is implementing the solar system that help to reduce the
cost and pollution as well.
Negative: The weather condition of UK are changed that impact on the transferring the
product.
Legal Factor: There are various amendment in the laws and legislation for improvement of the
society and employees that will have effected the respective company.
Positive Impact: The respective organisation keep in mind the health and safety law
while offering services and product to their consumers.
9

Negative Impact: The UK's government have imposed legal restriction on the all
organisation to maintain the minimum wages rules.
P5. Analyse the internal potential as well as factors of the micro environment which impact the
business.
It is an important to examine the internal potential that help in decision making as
Cadbury company perform the tasks with productivity that will be impacted by the micro and
macro business environment (Scurlock and et.al., 2020). Therefore, It is an important to examine
the SWOT and VRIO for effective decision taking.
VRIO Analysis
Resources Valuable Rare Imitate Organised
Infrastructure ✓ ✓ - -
Supply Chain ✓ ✓ ✓ ✓
Technology ✓ ✓ ✓ -
Human resources ✓ - - -
Valuable: This is the all type of resources which is valuable to the organisation along with help
in achieve the the predetermined goals (Álvarez Jaramillo and et.al., 2019). Valuable resources
of the respective company are infrastructure, employees, supply chain network and updated
technology.
Rare: This factor involves infrastructure, supply chain system and technology of the given
company. These rare resources play a crucial role in acquiring the competitive advantage from
competitive companies.
Imitate: This resources that cannot be re-created by the other organisations as the respective
company have used creative technology along with strong supply chain network.
Organised: The supply chain network of given company is very effective and organised (
Zorpas, 2020). This aid in transferring the production to targeted consumers in desire time
manner.
SWOT Analysis
Strength Weakness
10

The Cadbury offers product and service in
different area in world with long time
(Akopova and et.al., 2020). The respective
company have strong brand image in present
market as it provide well quality of product to
their consumers.
The retention of employees in Cadbury is very
low as it not provides the effective salary and
bonus structure. The respective company have
failed to manage their resources and funds.
Due to this reason, company cannot promote
their product through adverting.
Opportunity Threat
The organisation have chance to expand the
business in fresh market and grab the new
opportunity. The respective company have to
use artificial intelligence that may help in
operational as well as understand the
consumer's behavioural.
The company has faced competitive threat as
there are various company which provide the
product at nominal prices such as Nestle,
Hershey and Mars etc.
P6. Critically examine the impact of macro environment on the internal element of the company.
There are various elements which lead to major impact on the organisational business
along with performance. It is an important to examine the elements so that they can make better
decision for organisational growth and development.
TOWS analysis
Strength Weakness
Opportunity The Cadbury company has
huge brand image. The
respective company have to
expand their product and
service to different
This organisation should
provide effective training to
their staffs so that they
enhance the operational
function with effective
11

organisation so that it help to
increase the sale and
productivity. The expansion in
new markets place that help to
improve the market share as
enhance the demand of the
product.
manner. The trained
employees will be capable to
manage the fund in appropriate
manner.
Threat The Cadbury have to follow
the all rules and regulations so
that they produce the product
and service as per the
government. The modification
in rules or polices of ruling
government that lead to
negative impact on the
organisation function. The
consumers are more focus on
the health conscious so that
they not prefer unhealthy
products like Cadbury' s
products.
It is an important for Cadbury
organisation to promote their
product and service in
effective manner. The
incapability in the staffs for
balancing the funds that lead to
ineffective promotion of the
commodities. Therefore, the
respective company will not be
capable for competing the with
their competitors.
PEST Analysis
This will help in explaining the impact of external factors on the internal strength as well
as weakness that will discus below.
Political Factor: The political factor impact on the business performance and process as
it includes various rules and policies that have to be followed by the organisation. There are
several change in rules and regulation as government are more conscious about the health their
citizens so that it lead negative impact on the organisational growth.
12

Economical Factor: The UK has high level of economic growth that help to operate the
business in effective manner (Agrawal and et.al., 2019). Therefore, the economical factor is
considered as advantage of the company.
Social Factor The Cadbury have understood the requirement and preference of their
consumers so that it directly effect the on the organisational process of the respective company.
Therefore, the social factors have taken into organisational strength of the company.
Technology Factor: It is an important for Cadbury company to implement the modified
technology in their business function so that it positively impact on the organisational business.
CONCLUSION
From the above report, It has been examined that there are different type of company
which is executing their business operation. Each company has different motive or prospect to
operating the business. There are different type of organisation such as micro, small, large and
enterprise. It is very necessary to identify and examine the external factor so that it can be helpful
in decision marking. There are various numbers of department in the organisation so that each
department have to interlink with each other in order to achieve the predetermined objectives.
The organisation can easily convert their weaknesses into strength by using SWOT analysis.
13

REFERENCES
Books and Journals
Agrawal, P and et.al., 2019. Analysis of barriers in implementation of digital transformation of
supply chain using interpretive structural modelling approach. Journal of Modelling in
Management.
Akopova, E.S and et.al., 2020. Marketing of healthcare organizations: technologies of public-
private partnership. IAP.
Álvarez Jaramillo, J and et.al., 2019. Barriers to sustainability for small and medium enterprises
in the framework of sustainable development—L iterature review. Business Strategy
and the Environment, 28(4), pp.512-524.
Aujla, D.S., 2022. An Analysis of the Marketing Strategies of Cadbury. Asian Journal of
Multidisciplinary Research & Review, 3(2), pp.17-41.
Bala, H and et.al., 2021. Ownership and governance, scope, and empowerment: how does
context affect enterprise systems implementation in organisations in the Arab
World?. European Journal of Information Systems, 30(4), pp.425-451.
Carman, J.G., 2021. Exploring the accountability relationship between non-profit organisations
and the state auditor. Voluntary Sector Review, pp.1-18.
Cepeda-Carrion and et.al.,2018. Tips to use partial least squares structural equation modelling
(PLS-SEM) in knowledge management. Journal of Knowledge Management.
Codeluppi, S and et.al., 2018. Spatial organization of the somatosensory cortex revealed by
osmFISH. Nature methods, 15(11), pp.932-935.Scurlock, R., Dolsak, N. and Prakash,
A., 2020. Recovering from scandals: Twitter coverage of Oxfam and Save the Children
scandals. VOLUNTAS: International Journal of Voluntary and Nonprofit
Organizations, 31(1), pp.94-110.
Davis, E.J and et.al., 2020. Rangeland Fire Protection Associations as disaster response
organisations. Disasters, 44(3), pp.435-454.
DiMaggio, P., 2019. Cultural aspects of economic action and organization. In Beyond the
marketplace (pp. 113-136). Routledge.
Drempetic and et.al., 2020. The influence of firm size on the ESG score: Corporate sustainability
ratings under review. Journal of Business Ethics, 167(2), pp.333-360.
Gottfried, O and et.al., 2018. SWOT-AHP-TOWS analysis of private investment behavior in the
Chinese biogas sector. Journal of Cleaner Production, 184, pp.632-647.
Khan, M.I and et.al., 2020. The impact of macroeconomic and financial development on carbon
dioxide emissions in Pakistan: evidence with a novel dynamic simulated ARDL
approach. Environmental Science and Pollution Research, 27(31), pp.39560-39571.
Khan, S.A.R and et.al., 2019. A green ideology in Asian emerging economies: From
environmental policy and sustainable development. Sustainable development, 27(6),
pp.1063-1075.
Kumar, M. and Malik, P.S., 2021. Content analysis of BBC sherlock with special reference to
portrayal of sherlock in the series. Mass Communicator: International Journal of
Communication Studies, 15(1), pp.22-26.
Martinko, M.J., 2018. The nature and function of attribution theory within the organizational
sciences. In Attribution Theory (pp. 7-14). Routledge.
14

Önder, M. and Zengin, Ü.N., 2022. A framework for comparative analysis: Public administration
across the globe. In The Palgrave Handbook of Comparative Public Administration (pp.
51-76). Palgrave Macmillan, Singapore.
Raut, R.D and et.al., 2019. Linking big data analytics and operational sustainability practices for
sustainable business management. Journal of cleaner production, 224, pp.10-24.
Schenkelberg, S., 2020. The Cadbury Schweppes judgment and its implications on profit shifting
activities within Europe. International Tax and Public Finance, 27(1), pp.1-31.
Scurlock, R and et.al., 2020. Recovering from scandals: Twitter coverage of Oxfam and Save the
Children scandals. VOLUNTAS: International Journal of Voluntary and Nonprofit
Organizations, 31(1), pp.94-110.
Zorpas, A.A., 2020. Strategy development in the framework of waste management. Science of
the total environment, 716, p.137088.
15