Business Environment Report: Aveva PLC and Entertainment One

This report examines the business environment, focusing on the impact of innovation on Aveva PLC, a British multinational information technology company, and Entertainment One, a Canadian multinational mass media company. It analyzes how Aveva adopted innovative technologies to improve performance, increase sales, and expand its market reach. The report also discusses corporate governance, the responsibilities of the board of directors to stakeholders, and the four areas of corporate social responsibility: economic, legal, ethical, and philanthropic. The analysis highlights the importance of innovation in adapting to changing environments, maintaining ethical business practices, and fulfilling responsibilities to various stakeholders to ensure long-term growth and profitability. The report emphasizes the significance of these factors in building a strong brand image and sustainable business activities.

Business environment

Contents
Business environment..................................................................................................................................1
Introduction.................................................................................................................................................4
TASK 1.......................................................................................................................................................4
Impact of innovation on Aveva PLC:......................................................................................................4
TASK 2.......................................................................................................................................................6
Corporate governance and the responsibilities of board of director to the stakeholders..........................6
Four areas which makes up social responsibility.....................................................................................7
Conclusion.................................................................................................................................................10
References.................................................................................................................................................11

Introduction
This report is based on business environment which helps the organization to identify the
macro factors and helps to achieve the goals of the organization. This report based on British
multinational information technology company and it covers the impact of innovation on the
company and the impact on its sales, operation and the profit of the company. Further these
report covers the Entertainment one plus company which is publicly traded Canadian
multinational mass media company. It also includes the corporate governance and the
responsibility of board of director on its stakeholders. Study also defines the four levels of the
corporate social responsibilities of the company.
TASK 1
Impact of innovation on Aveva PLC:
Innovation is adoption of new idea, creative thoughts, and new imaginations in form of
device or methods. As we all know we need to change our processes, planning and technologies
by considering innovation in current requirements and current demands. Similarly Aveva
adopted the Innovative technologies and new processes to improve their performance. As
resulted Aveva performance recovered quickly in context of changing environment and
accepting the challenging conditions. This indicates the power of business model and increased
level of generating recurring revenue & cash generation as well. Innovation gives Aveva a new
way of thinking and establishing strong ideas and strategies to delivering goods and services to
their customers against their old and traditional growth strategy and it’s shows significant
chances in operations and sales in there more than 3D products and success in broadening our
end market exposure(Obeidat, 2017). Aveva converted the customer’s power to create, manage
and visualize their assets in different way that is digital way. This step helps customer to lower
their cost throughout the ALC. This also helps Aveva to achieve target growth in international

markets as the sales rate increased after accepting the new and innovative techniques. These also
help Aveva to provide growth opportunities to their existing employees and by inviting new
talented and more technical candidates to join Aveva. They got able to established customer
relations and now this amount of customers crossed 4000 including many of the world’s leading
shipbuilders, industrial conglomerates, EPC’s and Owner Operators and many of these customer
shown their trust on Aveva’s technologies for period of 10 years. Now Aveva cross 50 years
providing leading technologies by developing industries products. By adopting innovation and
new techniques Aveva got able to increase their infrastructure as well now Aveva has global
network of 50 offices in all over the world. Now Aveva can provide more sales support to their
customers in major economies. After expanding their infra research and development cost fell
down by 1.0% during year 2016 & 2017. Aveva starts adopting the culture of inviting suggestion
from their employees and started giving them chances to make decisions and achieve the desire
goals and also Aveva’s well-established learning programmers and practices helps their
employees a lot(Eesley and Miller, 2018). Aveva launch their public Cloud technologies like
“AVEVA Connect and AVEVA NET Connect” at the AVEVA World Summit in October
2016.Aveva’s innovations make their customers more confident and informed about new
technologies and tools by which they can manage their own Assets, Liabilities and business
processes. All the changes adopted by Aveva resulted more confident customers and investors
who can now trust Aveva blindly and invest their fund easily to Aveva and these helps Aveva to
grow more effectively and faster. Now their customer knows how to act smarter and faster by
adopting the digital approach toward their Assets life cycle. All of these got possible by adopting
new technologies and new ways of learning; it also teaches us how to act smarter and efficient.
Go with the flow is the best practice for growth and success however innovation is most
important key of success(Eesley and Miller, 2018).

TASK 2
Corporate governance and the responsibilities of board of director to the stakeholders
Corporate governance – corporate governance is basically a collection of mechanism, process
and also the relation by which corporate are manage and operate. The different structure plays an
important role in organization such as auditor, manager, shareholders etc and also it include rules
and procedures for making decision in corporate affairs. Corporate governance is very necessary
as it solve the conflict of interest between the stakeholders such as between shareholder and
upper manager. Corporate governance provides the structure to the entertainment one plus group
helps to give the direction to the organization and solve the matter and helps to achieve the goals
of the business. It also monitors the action, policies, practices and decision of corporate
governance practices can be seen as attempts to align the interest of stakeholders(Muller, 2017).
And also the board of director has the main responsibility to the stakeholders. Stakeholder’s
means the one who are affected by the profit of the organization. The first responsibility of board
of director is the to run profitable business and generate cash flow over the long term bases. This
will be beneficial for the stakeholders because they will earn more profit. As the board of
director of Entertainment One Plus has to meet certain metrics such as profit margin, annual
sales and managing the cost and by improving the performance can increase the result of the
company. The second responsibility of board of director is to provide full and timely disclosure
of the relevant information to its stakeholders. Stakeholders are affected by the performance of
the company (Lau, Lu, Liang, 2016). And the employees, supplier and the customers have the
right to know the bad and good news about the company. Bad news may include sudden loss of
major customers, introduction of new product by the competitor, negative impact of policies
imposed by the government. All this issue must solve quickly and immediate action plan must
implement. The third responsibility of board of director of Entertainment One Plus is that
company should have code of ethics for their board of director (Garcia-Torea, Fernandez-Feijoo
and Cuesta, 2016). These ethics include that how the board of director will deal with their
stakeholders such as treating the supplier fairly, solving customer’s. The board of director’s key
purpose is to ensure the companies prosperity by collectively directing the company’s affairs
which can be possible only through the appropriate meeting with its stake holders. The boards of
directors are also responsible towards the business and financial issues because they have to deal

with challenges and issues relating to the corporate governance, corporate social responsibilities
and corporate ethical practices. The boards of director in the company also review and evaluate
the present and future opportunities, threats and risk in the external environment and current and
future strength and weakness as well as risk relating to the company. It ensures that the
organizational structure of the company and capability are appropriate for the implementing the
chosen strategies. It also plays an important role in delegating the authority to management and
monitor or evaluate the implementation of policies, strategies and business plan of the company
form achieving the desired level out come from the global business environment (Dixon-Fowler,
Ellstrand and Johnson, 2017). The board of director also ensure that the communication both to
and from shareholder are effective and relevant stakeholders are effective. They also promote the
goodwill of the company and support shareholder and stakeholder of the firm and also maintain
good and harmonious relation with them.
Four areas which makes up social responsibility
The corporate social responsibility plays an important role in every business organization
which builds the brand image of the company in the market place. The Archie Carroll identified
the four area of the corporate social responsibility which can be followed by the entertainment
one group PLC. It includes the economic responsibility, legal responsibility, ethical and
philanthropic responsibilities. All of these responsibilities make the sustainable business
activities of the entertainment one group PLC in the global market. Through corporate social
responsibility company can effectively operates its business operation in the market place and
earn higher level of profitability (Boza, González and León, 2017).
Economic responsibilities
The main objective of every business firm is to earn a higher level of profit from the
market place. Business is created for livelihood of their owners. The entertainment one group
company also needs to be profitable and able to pay their vendors and employees as well as

contractors. It is the economic responsibility of the company to pay its employees and supplier
because the business activities of the company can effectively run only through its employees
and members and all of these people has great impact on the profitability of the firm. For
example if company not pays to its employees then they cannot work in the company as well and
which results in terms of failure of the company. So it is important for the entertainment one
group PLC to be responsible towards the economic responsibilities which has great impact on the
profitability of the firm (Parra, Ripoll-i-Alcon. and Marti, 2018). The economic responsibility of
the entertainment one group PLC focuses on practices which facilitate the long-term growth of
the business. Company can balancing economic decision with their overall effect on society
which result in improving their operation as well as also engaging in the sustainable practices,
for example when manufacturing company modified their manufacturing process to include
recycled product which can be benefited to the company in terms of potentially lowering the cost
of raw materials and also consumes fewer resources which provides the benefit to the company.
Legal responsibility
The second most important activity which identified by the Archie Carroll in his model is
Legal responsibility of the company. The entertainment one group PLC Company can effectively
follow this responsibility through ensuring that their business practices are legal and also
obeying the rules and regulation which protect and support customers. In this company have
relay on the business operations in terms of be truthful about the product it sells to consumers are
better quality. The entertainment one group company needs to follow the all the laws which
protect the employees and customers from the health and safety issues. For example if company
cannot follow the food and safety law in its company then it can get business shut down
quickly(Grayson and Hodges, 2017).
Ethical responsibility
It is the third important corporate responsibility of the Archie Carroll model which
defines that every business need to follow some ethical business practice in the its business
environment which makes healthy working environment at the work place of the firm which
results in the higher productivity as well as profitability of the firm. The entertainment one group
PLC can be effectively follows the ethical practices in its business operation which can possible

only through doing right things which being fair in all situation and also avoiding harm.
Company needs to apply its practices on all stakeholders which include investors, employees as
well as customers which increase the public image of the company in the market place(Epstein,
2018). The entertainment one group PLC can perform various ethical practices in its business
environment such as equal pay for equal work and living wage compensation initiatives. Ethical
practices for supplier includes, use of product which can be certified as meeting fair standard.
The ethical practice of the entertainment one group company can increase the employee’s
interest towards the work of the enterprise which results in improving then efficiency of the
employees work as well as increasing the overall all performance of the firm.
Philanthropic responsibility
It is the last member of the Archie Carroll model of corporate social responsibility which
includes various social responsibility of the firm such as donation of time, money and resources
for charity and organization at local, national and international level. The entertainment one
group PLC can effectively follow by this type of corporate social responsibility taking
participation in the various social issues activities and also give donation in the charity
organization, the donation can be directed to variety of worthy cause which includes human
rights, national disaster reliefs’ clean water and educational programs. For example the Bill gates
is the largest giver in the world who donates $1.5 billion in Microsoft stock to the bill and
Melinda gates foundation (Cooper, 2017). For example the entertainment one group company
gives opportunity to its employees to help a local school plat trees or work with the city council
on addressing homelessness in the area which improves the sustainability of business practices in
the market place because of contributing efforts towards solving the social issues.
These for level of the Archie Carroll model of corporate social responsibility improves
the overall performance of the entertainment one group public limited company because it
enhance the interest of the employee towards the work through providing information about
various CSR activities of the company which result in improving the productivity of the firm
because enjoying while performing their job and give their best level of efforts towards the
attainment of business objective of the entertainment one group public limited
company(Robinson, 2018).

Conclusion
The above study has been summarized with that innovation in the business operation
improves the performance of the company which results in the higher productivity of the firm.
Innovation is defines as the new idea, creative thoughts, and new imaginations in form of device
or methods which improve the overall business activities of the firm. the board of director is also
responsible to the shareholders and each year the company holds an annual meeting in which the
director must provide the report tom shareholder in terms o0f the performance of the company
and also provides the information about the future plans and strategies for achieving the desired
level of out come from the global market. The corporate social responsibility of the any
organization is increasing the brand image of the company through participating in various social
activities. The success of every industrial establishment is largely depends on its CSR activities.

References
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