Business Environment Analysis and Impact: British Red Cross Report

This report provides a comprehensive analysis of the business environment, focusing on the British Red Cross Society. It begins by explaining different organizational types, purposes, and legal structures, with an emphasis on public, private, and voluntary sectors. The report then assesses the size and scope of the organization, explores the relationship between various organizational functions, and links them to the company's objectives and structure. A significant portion of the report is dedicated to identifying the positive and negative impacts of the macro environment, including political, economic, social, technological, legal, and environmental factors, using the PESTEL model. Internal and external analyses, including a SWOT analysis, are conducted to evaluate the organization's strengths, weaknesses, opportunities, and threats. The report concludes by examining how these strengths and weaknesses interrelate with external macro factors, offering insights into the organization's operations and sustainability.

Business and the Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
P 1 Explain different types and purposes of organisations; public, private and voluntary
sectors and its legal structures................................................................................................1
P 2 Explain the size and scope of a range of different types of organisations.......................1
P 3 Explain the relationship between different organisational functions and how they........1
link to organisational objectives and structure.......................................................................1
P 4 Positive and negative impacts of macro environment upon business operation..............1
M 3 Apply PESTEL model....................................................................................................3
P 5 Internal and external analysis of organisation..................................................................3
P 6 Strengths and weaknesses interrelate with external macro factors..................................5
M 4 Justify SWOT analysis....................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Busniess environment is sum total of individuals,institutions and other forces that are
outside control of organization but firm still depends upon them as they affects overall activities
and sustainability of business. It is important for identifying possibilities of firm, tapping useful
resources and improving performance of organization ().
This report is based on British Red Cross Society. It is a netural and impartial
humanitarian network which is committed to help people without discrimination. This
assignment explains different types of organization, its purposes and legal structure. It will assess
size and scope of various kinds of organizations. It explains relationship between functions and
link to objectives and sturucture. It will identify positive and negative effects of macro
environment on operations of company. It also assess internal and external analysis of
organization for identifying strengths and weaknesses. It will explain pros and cons interrelated
with external macro factors of company.
TASK
P 1 Explain different types and purposes of organisations; public, private and voluntary sectors
and its legal structures.
Covered in PPT
P 2 Explain the size and scope of a range of different types of organisations.
Covered in PPT
P 3 Explain the relationship between different organisational functions and how they
link to organisational objectives and structure
Covered in PPT
P 4 Positive and negative impacts of macro environment upon business operation
There are many external factors of macro environment which are both positive and
negative impact on business operation. Such as:
Political Factors: Changes in governement and modification of policies and procedures
such trade policy, taxation etc. These elements negatively impact on business operations.
(Gajbhiye and et.al., 2015). Government is also contributing in different facilities of BRC
society. So that company is ensured that these policies are followed in workplace carefully.
Decision of political factors affects social culture and economic environment.
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Economic Factors: Increase and decrease in inflation rate, competitive advantages are
included in economic factor. Inflation rate is increased which are effecting on funds, so that it is
BRC is unable to provide facilities of people. In contrast, if inflation rate is decrease, so that
company is raising funds and providing services smoothly. Hence, company raises funds from
banks and government institutions for giving the best facilities to people. Economic factors are
also affected on sustainability onof BRC (Truelove and et.al., 2014).
Social Factors: Health and safety, population growth rate, societal care etc.are involved
in these factors. Population growth rate is increased which negatively impacts on BRC services.
The positive impact on society of social media networking. Therefore, company provides better
facilities to people. Social factors are also affecting on sustainibility of busniess. With the help of
internet, company is avertising of products and services. It includes customers values regrading
buying of goods.
Technological Factors: Changes and innovation of techonologies includes in these
factors. Company uses advanced technology for providing better facilities to people. so that it
positively effects upon facilities of BRC. Some modification in technology negatively impact on
productivity and business operations. Thus, BRC is ensuring that the best technology is used in
facilties such as health and safety, education etc. (Stewart, 2016).
Legal Factors: Alteration of laws and regulation such as employment law, consumer
protection etc. These elements are included in this factor. So that, BRC is ensuring that giving
best health and safety, education facilities to people. If company is not followed this acts at
workplace, so that it is negative impact on busniess operation. Hence company should make sure
that these acts are followed in workplace carefully. There are many other elements included in
legal factors such as unfair financing activities, interest rates etc. Thus BRC should follow
consumer protection act at workplace.
Environmental Factors: Climate changes, environmental policies, pollution, availability
of natural resources, recycling are included in these factors. So that, BRC make sure that giving
the best services to people. Pollution is increased is negatively impact on facilities of BRC. On
the other side, company is followed environmental regualtion which is managing operation of
company, it is positive impact on facilities of BRC.
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M 3 Apply PESTEL model
PESTLE model support of macro environment of BRC. Political factors creates
advantages and opportunities for organization through market regulation, tax break and trade
agreement. Changes in family structure of popualtion affects on organization. Modification
technology in terms of internet for getting mails and confrences calls.
P 5 Internal and external analysis of organisation
British Red Cross society is netural and impartial humanitarian network. This society is
committed to help people without discrimination regardless to thier ethnic origin, nationality and
political beliefs or religion.
Internal analysis( SWOT):
SWOT analysis was invented in terms of assist companies in defining their strategies in
increasingly competitive business environment. SWOT analysis play role for implementing
business strategies and allows to effectively come up with approaches for improving
performance of organization (Johnson and et.al., 2018).
Strengths:
Strong brand equity: The British Red Cross has strong brand equity in UK. With the help
of mobilisation strategy and extensive research, they are providing best facilities to people for
development and growth. BRC is giving various facilities such as health and safety, social
welfare for strong platform. Through strong brand, company is increasing awareness in front of
people.
Long history: British Red Cross has recognized importance of its history and its
achievement (Sen and Singer, 2017). With the help of long history, company is increasing their
business globally. Red Cross is providing different services such as hospitals, care home,
education, social care and more.
Weakenesses:
Lack of innovation: There are many lack of innovations relating to products and services
inventions in Red Cross UK. With the lack of innovation, BRC is unable to provide better
facilities to people. Company is developing innovation by using appropriate technology in
resources which are used by company.
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Lack of online presences: British Red Cross has lack of online presences in UK. There
are many people who are not aware of company, it has a negative impact on company (Chiu and
et.al., 2014). With the help of social media advertising, BRC is increasing online presences.
Opportunities:
Expansion of products and services: British Red Cross is creating opportunities by
providing better and different services to people. Company is providing various services such as
social care, health well being, social welfare, care in home etc.
Online presences: Organization imporves thier online presences in order to collect more
donations and recruit many people in firm. By using advanced technology, they are creating
chances for strong brand equity (Truelove and et.al., 2014).
Threats:
Government policies and taxation: BRC is suffering from many policies and taxation
which are regulated by government. There are some authorities contributing in this society.
Therefore, it is a threat for BRC. Policies includes trade policy, fiscal etc.
Competitors: BRC is suffering from competitiors products and services. Therefore, they
are developing innovation for competition (Sauvé, Bernard and Sloan, 2016). By lack of
innovation and online presences, company is unable to face competition.
External Analysis(PESTLE):
Political Factors: This elements inlcudes modification of taxation policy, changes in
government, alteration of exchange rates etc. These components effects on British Red Cross.
Company follows strong policies and procedures to protect thier customers and employees.
Economic Factors: These factors are includes competitive environments and inflation
rates. Increasing inflation rate directly effects on funds, so that British Red Cross is providing
limited services to people. With the help of funds, BRC is providing the best services to people.
Company is creating opportunities for increasing funds for giving facilities of people.
Social Factors: These components involves culture, health and safety, welfare and other
societal issues. Therefore, BRC is providing different services such as health care, education,
home care, art, sport etc. for promoting wealth and income creation (PEST Analysis of Red
Cross, 2018). Through social media networking, company is advertising their products and
services.
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Technological Factors: Advanced and innovative technologies are included in this
factors. With the help of technology, BRC is organizing new campagin. The aim of this
operation is resolved conflicts of people. Therefore, BRC is adopting advance technology for
providing the best facilities in terms of health and safety. Hence, society should make sure that
innovative technology in resources (Ramesh and Kulkari, 2018). Legal Factors: Employment
Laws, consumer protection and labour regulations are included in these elements. Therefore,
company is ensured that this act follows in workplace carefully by providing services such as
social welfare, health and safety, education etc. Thus company should make sure that these acts
are followed at workplace.
Environmental Factors: Climate change is not merely environmental issue. It has also
become humanitarian issues. Raising climate variability and greater intensity and frequency of
entreme weather events aggravates human needs in emergencies. Hence, BRC should make sure
that these environmental regulation are followed in company.
P 6 Strengths and weaknesses interrelate with external macro factors
There are many strengths and weaknesses of British Red Cross which are interrlated with
some external macro factors. For instance: company has strong brand equity, so that it helps in
increasing competition. Therefore, it is strength of firm. In case BRC has low financial resources,
so that it effects negatively on their brand name. Through this element, company is not providing
better facilities to people (Veen and et.al., 2015). For example: some of government policies and
procedures are interrelated with company policies and process. It is affecting positivley on
company’s image and reputation. Changes in technologies or advance pratical applications are
influencing operations of British Red Cross. With the advanced technology, they are providing
better facilities to people . Through improving online persences, company is increasing awarness
of people in front of society. With the help of providing different services such as health and
safety care, hosptials , education and care in home. These strengths of BRC are interrelated with
technological, social factor of business environment.
For instance: some of the economic factors such as increase in inflation rate influnces on
fund. It ishelping for provide best facilities to people It is a weakness of firm by which they are
unable to provide services to human (Van Wormer and Besthorn, 2017). Lack of innovation is a
weakness for growth and development of British Red Cross. They are creating opportunities for
developing inventions for providing better facilities. Technology and government policy are
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interrelated with supply methods, social patterns, global offering and markets. With the help of
these policies, company is increasing opportunities. Some changes in government policies and
regulations are sources of development and growth of BRC.
Consumer attraction is an opportunity of company. These opportunities are helping for
expansion of organization. Threats are external factors of business environment. These are
indirectly influnced on various services which are provided by British Red Cross (Mahieu and
et.al., 2016). Ineffective competitors are possibilities which are helping in decision making
process within British Red Cross. With the help of lower inflation rate, company is raising fund
for services. Rivals are introducing innovative products and services which are threats of
company. With the help of advanced technology, BRC is providing better services to people.
They are creating possibilities for imporving online persences by using internet. These
elements are helping for increasing strong brand equity of company. British Red Cross is
providing many facilities which includes fire emergency support, health and social care, refugee
support services etc. Firm is raising funds by government and bank loan for providing better
facilities to people (Truelove and et.al., 2014). These are external factors which affects on image
and brand name of BRC.
M 4 Justify SWOT analysis
SWOT analysis is directly influenced on decision making in both positive and negative
manner of organization. Firm is using advanced technology for increasing online persences. It is
most difficult decision of company for expansion of resources which are used in providing
facilities. With the help of innovative and advance technology, BRC is creating opportunities for
giving best facilities of people. Weakness and threats are negative impacts on decision making of
company.
CONCLUSION
This report summarised that different purpose and legal structure of public, private and
voluntary sectors. It can be concluded that size and scope of various organization. It can be
discussed that company objectives are interrelated with functions of organization. It also
explained organization's goals that are linked with business activities. Furthermore, report
analysed that impact of macro environment in both positive and negative upon operation of
company. It can be completed that internal and external analysis in relation to strengths and
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weaknesses. It also analysed that pros and cons are linked with external factors of macro
environment in BRC.
REFERENCES
Books and Journals
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Chiu, H.Y. and et.al., 2014. The effects of sleep on the relationship between brain injury severity
and recovery of cognitive function: a prospective study. International journal of nursing
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Patent 9,247,042.
Denhardt, R. B. and Catlaw, T. J., 2014. Theories of public organization. Cengage learning.
Gajbhiye, R. and et.al., 2015. Developing linkages for agricultural technology transfer: A case
study of research institution and voluntary organization partnership. Indian Journal of
Agricultural Sciences. 85(6). pp.838-44.
Harisha, M. and Kumar, K. S., 2017. A Study on Employee Engagement of Employees Working
in Private Organizations in Warangal.
Johnson, M.A. and et.al., 2018. Detecting Bias in Large-Scale Comparative Analyses: Methods
for Expanding the Scope of Hypothesis-Testing with HormoneBase. Integrative and
comparative biology.
Mahieu, M.A. and et.al., 2016. Fatigue, patient reported outcomes, and objective measurement of
physical activity in systemic lupus erythematosus. Lupus. 25(11). pp.1190-1199.
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objective measurement methods of hearing protector devices attenuation. In Euro
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Ramesh, R. S. and Kulkarni, M., 2018. A STUDY ON IMPACT OF SELF AWARENESS ON
LEADERSHIP DYNAMICS IN A LARGE PRIVATE ORGANIZATION. GLOBAL
JOURNAL FOR RESEARCH ANALYSIS, 7(1).
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Sauvé, S., Bernard, S. and Sloan, P., 2016. Environmental sciences, sustainable development and
circular economy: Alternative concepts for trans-disciplinary research. Environmental
Development. 17. pp.48-56.
Sen, P. K. and Singer, J. M., 2017. Large Sample Methods in Statistics (1994): An Introduction
with Applications. CRC Press.
Truelove, H.B. and et.al., 2014. Positive and negative spillover of pro-environmental behavior:
An integrative review and theoretical framework. Global Environmental Change. 29.
pp.127-138.
Van der Voet, J., 2014. The effectiveness and specificity of change management in a public
organization: Transformational leadership and a bureaucratic organizational
structure. European Management Journal. 32(3). pp.373-382.
Van Wormer, K. and Besthorn, F., 2017. Human behavior and the social environment, macro
level: Groups, communities, and organizations. Oxford University Press.
Veen, G.F. and et.al., 2015. Litter quality and environmental controls of home‐field advantage
effects on litter decomposition. Oikos. 124(2). pp.187-195.
Online
PEST Analysis of Red Cross, 2018. [Online]. Available through. :
<https://omercagilkucukel.wordpress.com/pest-analysis/>.
Stewart. W., 2016. Positive and Negative Technology Changes that affects on Business
operation. [Online]. Available through. :
<https://www.stewartandson.com/2016/05/01/10-positive-negative-technology-changes/
>.
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