Business Environment and Strategic Analysis: Marks & Spencer Report

This report provides a comprehensive analysis of the business environment of Marks & Spencer, a British retail company. It begins with an introduction to the concept of the business environment and its impact on profitability and operations. The report then delves into the positive and negative factors influencing Marks & Spencer's macro environment, utilizing the PESTLE analysis to examine political, economic, social, technological, legal, and environmental factors. Furthermore, it conducts an internal and external analysis of the organization, employing a SWOT analysis to identify its strengths and weaknesses. The report correlates these strengths and weaknesses with the external macro factors, offering insights into the company's position in the market. Finally, the report concludes with a discussion on maintaining a strong business environment and achieving global brand value, emphasizing strategic implementations and improvements to foster a strong market position. The report references several academic sources to support its findings and analysis.

Business and Business
Environment

Table of content
 Introduction
 Positive and negative factors that impact the macro environment of the business operation
 internal and external analysis or organisation to determine strengths and weaknesses
 Strengths and weaknesses co relate with external macro factors
 Conclusion
 Reference

Introduction
 The sum of all the external and internal factors is called as business
environment, which directly influences the profitability and
operations. The ability to grow and maintain the business is defined
by various factors that enhances effective customer relationships.
 This report highlights the detailed analysis of Marks & Spencers, a
British retail company that deals with clothes, home products and
décor items. This company was founded in the year 1884 by Michael
Mark and Thomas Spencer.

Positive and negative factors that impact the macro
environment of the business operation
 It is crucial for Marks and Spencer to analyze the effect of macro environment of the company for improving the performance of
the organization in the marketplace. (Chawla and et. al., 2021). The impact of external environmental factors can be determined
through PESTLE analysis:
 Political factors:
 Economic factor:
 Social factors:
 Technological factor:
 Legal factor:
 Environmental factors:

Internal and external analysis or organisation
to determine strengths and weaknesses
 According to organisational improvement in fecundity and
effectiveness, it is very crucial to understand strengths and
weaknesses so that organisation can prepare an effective
business plan actions and aid by strategising to uprise their
position in market and business world.
 This will foster their sustainability globally in business
world. To analyse internal and external analysis, Marks and
Spenser requires to conduct SWOT analysis which as
under mentioned:

Strengths and weaknesses co relate with
external macro factors
 This is very crucial to address the influence of external macro
environmental factors which aids in identifying the current
position of organisation.
 Each firm has their own strengths and weaknesses which they
can utilize to hold up their own external macro factors. The
discussion of this correlation is as mentioned under:
 Political factors, Economic factor, Social factors,
Technological factor, Legal factor and Environmental factors.

Conclusion
 From the above discussion, it can be conferred that to maintain business environment, it is very crucial
that organisation follows all the required tasks efficiently to achieve global brand value.
 They can maintain their business globally by accomplishing specific strategies, implementations and
improvements of required practices which will foster organisational market position globally.
 This project discussed about different types of businesses and their voluntary organisational
responsibilities.
 Moreover, this report also estimated impact of internal and external business environment on their
working by determining their strengths and weaknesses which can provide appropriate effect on macro
business environments

References
 Abdel-Basset, M., Mohamed, M. and Smarandache, F., 2018. An extension of neutrosophic AHP–SWOT analysis for
strategic planning and decision-making. Symmetry, 10(4), p.116.
 Abu-Rumman, A., 2021. Transformational leadership and human capital within the disruptive business environment of
academia. World Journal on Educational Technology: Current Issues, 13(2), pp.178-187.
 Chawla and et. al., 2021. Evaluation of green operations management by fuzzy analytical hierarchy process. Materials
Today: Proceedings, 38, pp.274-279.
 Cherunilam, F., 2021. Business environment. Himalaya Publishing House Pvt. Ltd.
 Choi and et. al., 2018. Big data analytics in operations management. Production and Operations Management, 27(10),
pp.1868-1883.