Analyzing Apple, Barclays, Virgin Atlantic, and BHF

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BUSINESS AND BUSINESS
ENVIRONMENT
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Table of Contents
INTRODUCTION...........................................................................................................................................3
PART 1.........................................................................................................................................................4
1. INTRODUCTION TO DIFFERENT TYPES OF ORGANIZATION..................................................................4
2.DETAILED INFORMATION OF THE ORGANIZATIONS THAT ARE GIVEN IN ABOVE EXAMPLES...................6
3. VIRGIN ATLANTIC ORGANIZATION CHART.........................................................................................14
ADVANTAGES AND DISADVANTAGES OF VARIOUS FUNCTION..........................................................15
PART 2.......................................................................................................................................................16
1. PESTEL ANALYSIS FOR BOTH COMPANIES I.E. APPLE AND BARCLAYS................................................16
2. SWOT ANALYSIS FOR BOTH COMPANIES I.E. APPLE AND BARCLAYS.................................................20
INTERRELATION BETWEEN SWOT AND PESTEL.................................................................................25
3. IMPACT ON DECISION-MAKING PROCESS..........................................................................................26
CONCLUSION.............................................................................................................................................27
REFERENCES..............................................................................................................................................28
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INTRODUCTION
This assignment for business environment presents the various functions of business and
factors that affect the business environment. This assignment provides the brief knowledge
about the different type of organization; private, public and volunteer organization with related
examples as well as international growth. Part 1 of this assignment covers the detailed
information about Apple & Barclays (public organization), Virgin Atlantic (Private organization)
and the British Heart Foundation (voluntary organization). It covers the introduction, product &
services, size & structure, mission & vision, objectives, stakeholder etc. about each of the
organization.
Part 2 covers the PESTEL and SWOT analysis of Apple and Barclays and how the external and
inter factors impact the organization operation and performance. It also defines interrelation of
both analysis and together impacts on organization. This part also determines the evaluations
of key factors and their impact on the process of decision making.
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PART 1
1. INTRODUCTION TO DIFFERENT TYPES OF ORGANIZATION
There are different types of organization that are given below-
Public organization- Public organizations are operated by the government and those are not for
profit and work for the people of the country (Bryson, 2018). Some share of the public
organization may be bought by the wealthy entrepreneurs for controlling the operation of
these organizations. Public organizations work for the public so the main is to provide best
services at an affordable cost.
Example – Apple, Barclays is the example of a public organization (Bryson, 2018).
Private Organization – Private organization is different from the public organization.
Government can’t interfere in any activity of the private organization. These are run by the
individual and for making a profit. These can be an agency, corporation, partnership or an
individual who runs this. The main aim of this is to make a profit (Agyemang and Ofei, 2013).
Example - Virgin Atlantic is an example of a private organization.
Voluntary Organization – Voluntary organizations work to provide services and benefits to
society. These organizations provide these social services to the old-aged, poor, neglected, sick
and needy people (Osborne, 2013). In an emergency situation like floods, cyclone, earthquake
etc., they become a necessity to be there. Their principal aim is to work for society and provide
social services.
Example - British Heart Foundation is a voluntary organization (Osborne, 2013).
Growth of the international business environment – International businesses have many
advantages, it means a country take advantages from other countries in terms to have
resources, capital, labour and inexpensive land (Hamilton and Webster, 2018). Involvement in
international business has many advantages from other countries; expert capability, rich factors
of construction and to transport services and products into the international market. This also
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provides the benefit that more variety of services and goods that are already present in the
market. The international business provides new prospects to the foreign market (Hamilton and
Webster, 2018). Global competition inspires companies to use resources in a more effective
and innovative manner. International business also provides a variety of product to the
customers that are different from domestic business. It increases their living standard and
increases their experience to new devices, services, product, technologies and new ideas
(Hamilton and Webster, 2018).
Today, competition in the global market affecting every company. The international business
provides a broad concept that includes the small company that only does import and export
with different country and the largest organization with combined operations and considered
coalition around the globe (Hamilton and Webster, 2018).
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2.DETAILED INFORMATION OF THE ORGANIZATIONS THAT ARE GIVEN
IN ABOVE EXAMPLES
Apple - Apple is an American company that develops both software and hardware. It is a
multinational company headquartered in Cupertino, California. It is founded in 1976 by Steven
Jobs and Stephen Wozniak (Park et al., 2012).
Apple’s Products and services – Apple produce both software and hardware and supply to the
consumer. It’s hardware products are smartphone is iPhone, personal computer Mac, a tablet
computer iPad, media player iPod, digital media player Apple TV, smartwatch Apple watch,
wireless earplugs Apple Air Pods, smart speaker Home Pod (Park et al., 2012).
Apple provides various software that are; iOS, macOS, watchOS, iPadOS, TVOs all are an
operating system. The creativity suits are iWork and iLife, Safari web browser, media player
iTune and some professional applications are Logic Pro, Xcode and Final Cut Pro (Park et al.,
2012).
Apple also provides some online services that are iOS app store, iTunes store, Apple music,
iCloud, Mac app store, apple Tv+ and iMessage.
More other services provided by Apple include Apple Care, Apple Store, Apple Pay, Genius Bar,
Apple care and Cash (Park et al., 2012).
Size and Scope of Apple – Size of any organization measured by the number of employees
working in that company. From the annual report of Apple of 2018, there were 132,000
employees working in the Apple and total revenue was US$265.595 billion. Scope of the apple
company is that it is serving worldwide and has 500+ retail stores (Park et al., 2012).
Mission & vision - Apple changes its mission statement over time. The company recognized
that business environment changes and by considering these companies determine the
possibilities of doing more. The mission statement for Apple, apple provide the best computer
that is Mac with some professional software (Yogitha and Sakthivel, 2014). Apple is leading with
its online store for iTunes and iPod for music uprising. Apple came up in the market with the
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new iPhone that was a reinvention of mobile phone and it is the future of mobile and iPad is
the future media.
The current vision statement of apple. Apple always focus on innovation, it believes to purchase
and control the technology that is used in the Apple's product and it only enters in those
market where it can make a significant impact (Yogitha and Sakthivel, 2014). Apple always
focuses on the meaningful and important project rather than a tiny project. Apple never
compromises to low performance and employees have self-honesty to admit their mistake and
have the bravery to change that (Yogitha and Sakthivel, 2014).
Objectives – The main objective of Apple is to make trouble-free products and give good
services and enjoyment to the consumer. Another objective is to reach to the consumers who
have never used Apple's services and own the Apple product. Another biggest objective of
apple is, it wants to lead in mobile markets (Yogitha and Sakthivel, 2014).
Organizational structure - Apple monitors a vertical structure of organization where the
manager of each team takes a major decision and each manager have their own team with
some roles and responsibilities (Yogitha and Sakthivel, 2014).
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Figure: Organizational structure of apple.
(Source: Yogitha and Sakthivel, 2014)
Stakeholders of Apple – Apple concern to their key stakeholders and their most important
stakeholders are -
1. Apple’s customer and consumer
2. Employees of apple
3. Apple’s Investors
4. Distributions’ and Suppliers’ employees (Yogitha and Sakthivel, 2014).
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Barclays – Barclays is a public sector organization that provide banking and financial services
that are corporate banking, banking for personal, investment management and wealth
management. It is established in 1690 in London (Jones, 2013). It makes total revenue of
£21.136 billion in 2018 and 79,900 employees are working for Barclays.
The mission of Barclays is to be valuable by their customers for providing better solutions,
comfort, reliability and convenience for customers’ businesses and also for lives. The vision of
Barclays, it wants to achieve growth globally by becoming excellence(Jones, 2013).
The main objective of Barclays provide opportunities to grow people; clients, customers, society
and colleagues.
The organizational structure of Barclays
Figure: Organization structure of Barclays
(Source: Jones, 2013)
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Virgin Atlantic – Virgin Atlantic is a British airline international company that was established in
1984. It takes more than 5 million people to around 30 places that are most amazing (Wachira,
2013).
Products and services – The Virgin Atlantic provides various product and services. Must ride is a
service for guaranteed money back if the booked shipment doesn't fly. Just ride provide great
service and reliability. Fast ride express services for less time unit (Wachira, 2013). Vex is a
courier service provided by Virgin Atlantic. Pharma and Pets are also provided by Virgin Atlantic.
Size and Scope –Virgin group is serving worldwide more than 60 Virgin businesses to 53 million
of the customer and 69,000 employees working. Its annual revenue is £16.6 billion globally.
Virgin Atlantic Serve in 35 countries (Wachira, 2013).
Mission & vision – the virgin group makes changes in the business to make it better. When it
takes any decision for business it always thinks about the long time impact. Virgin have a clear
purpose that drives success in business and positive impact on people, customers, communities
and environment (Barros and Couto, 2013).
Objectives – The aim of Virgin Atlantic is to transport capital appreciation for a long time and
Virgin does this by investing in these sectors. Virgin Atlantic always looks for the new
investment openings and does a partnership with such investors (Barros and Couto, 2013).
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Organizational structure – virgin Atlantic have the hierarchical structure of the organization
which is a framework that has different management level.
Figure: Organizational structure of Virgin Atlantic
(source: Barros and Couto, 2013)
Stakeholders – Virgin groups always concern on their key stakeholders and these are their
customers, vendors, shareholders, employees, NGO’s, government agencies and local
community (Barros and Couto, 2013).
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British Heart Foundation – The British Heart Foundation (BHF) is an organization for the charity
that is situated in the UK. A medical professional’s team found the British Heart Foundation in
1961 (Notis, 2015). Their concern was about the death rates were increasing from heart
disease and they wanted to fund money for extra research on origins, diagnosis, prevention and
treatment of heart.
Size and Scope of the British Heart Foundation - The BHF aiming to spend around £100 million
in a year funding scientists around the UK (Notis, 2015). Currently, they are funding over 1000
projects of research. In 2015 The BHF had an income of just over £133m. In 2015 the BHF spent
£102.5 million on funding cardiovascular research and £30.8 million on prevention, survival and
support activities (Notis, 2015).
Mission & vision - Vision of the British Heart Foundation is it wants a world, which doesn't have
fear of heart diseases and circulatory diseases and no one has heartbreak. The mission of the
British Heart Foundation is to end the heart attack from the heart of everyone (Chiambaretto
and Dumez, 2016).
Objectives – The main objective of BHF is fighting against heart disease and circulation, to
reduce the death rate from heart disease (Chiambaretto and Dumez, 2016).
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