Business Environment Analysis: Types, Size, Scope, and Primark Case

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Added on  2023/03/29

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This report provides an analysis of the business environment, focusing on different types of organizations, including private, public, and voluntary sectors, and their legal structures. It explores the size and scope of various organizations, with a specific focus on Primark, an Irish clothing and accessories company. The report details Primark's background, vision, goals, objectives, and core competencies, along with an overview of the products and services it offers. It also examines Primark's size and scope, legal structure, and stakeholders, including shareholders, employees, customers, and government. The analysis includes references to external sources and reports related to Primark's operations and labor practices.
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Business and Business
Environment
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Table Of content
The presentation will include
Different types and purposes of Organization I.e. Private, Public and
voluntary sector and legal structure
Size, Scope and range of different types of organization
Information about Primark organisation their mission, vision goals and
objectives.
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There are many types of organisations and every enterprise is
being established to serve different purposes. These enterprises are
being categorised on the basis of their function as well in the
ground of purposes serve by them
Private sector
Sole proprietorship organisation
Partnership
Joint stock company
Departmental organisation
Public cooperation
Government companies
Different types and Purpose of organisation
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Introduction
Business environment is the aggregate of all external and internal factors that have
direct influence on business. The concept business environment refers to the way
various external and internal forces have impact on various activities of company.
The Aim of the study is to explain the concept of business environment.
Primark cooperation is an Irish clothing and accessories organization has been
selected for conducting research. The report will include detail explanation about
function of Primark enterprise.
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Detail information about Primark organisation their
mission, vision goals and objectives, the organisational
legal structure
Company background
Primark is an Irish clothing and accessories company is the subsidiary of AB foods
and its headquarters is located in Dublin. Arthur Ryan was the founder of the
organisation. Success in Ireland has encouraged enterprise to expand its core business
activities in United kingdom.
United kingdom the company can not use name J.C Penney as this was registered
named used by existing organisation operating in UK. So the owner of the firm has
invented Primark name to be used outside Ireland. The new headquarter was being
opened by organisation in 2015.
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Vision, goals, objectives and core competencies of
Primark
Mission-Mission of Primark is to achieve vision through various strategies.
Other mission of the company is to establish its largest outlet in the
world and to become most popular supermarket dealing in dry goods,
food operators, services.
Objectives-The objective of the firm is to provide the most convenient and
primmest basic need of society.
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Products and services offered by Primark
organisation
Primark offer wide range of products in fashion industries. Their products include
newborn and children clothing, women's and men's wear, home wear, beauty
and footwear products. The enterprise sells good quality and fashionable
clothes and accessories products at reasonable and affordable price. There are
many companies that are dealing in fashion industries such as Zara and H&M,
but Primark is contributing to contemporary latest fashion trend.
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Size and Scope of organisation
Primark has owned over 315 retail stores. Its Largest store is located in
England occupying 155000 sq ft of retail space across three floors. The
Firm has high growth rate and has expanded rapidly in UK.
The organisation has established Little woods retail outlet for 409 m
euros retaining 40 outlets and selling rest. The enterprise ids serving
and has its number of outlet in various country's such as in UK, Spain,
Netherlands, Portugal, Germany.
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Legal Structure of organisation
Primark is taking imitative by collaborating with other business
organisation, trade unions and non government organisations to contributing
to solve various labour rights issues. In
December 2008, the UK charity War on Want has presented report name
“Fashion victim” conferred data indicating the condition of Bangladeshi
factories that were supplying material to Primark. These data has been
analysed by ETI and the authority has removed the branding from Primark
store.
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Information about company stakeholders
Stakeholders are those persons who have direct or indirectly associated with
various activities carried out by firm. There are two types of stakeholder
internal and external. Internal stakeholder include employees, mangers
owners, directors etc. External stakeholders include suppliers, investors
customers etc. Stakeholders of Primark are:
Shareholders
Employees
Bank &other lenders
Directors and mangers
Customers
Government
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References
Market Force Information, 2015. [Online]. Available through: <http://www.marketforce.com/en-gb/consumers-
choose-next-favourite-fashion-retailer>. [Accessed on 22 September 2017].
J. Riley, The main interest of business Stakeholder. [Online]. Available through:
<https://www.tutor2u.net/business/blog/qa-what-are-the-main-interests-of-business stakeholders>.
[Accessed on September 2017].
Economy watch ,2010. Benefits of International Trade. [PDF]. Available through <
http://www.economywatch.com/international-trade/benefit.html>. [Accessed on 22 September 2017].
OECD., 2000. International Trade related policies of European Union. [PDF]. Available Through:
<http://www.oecd.org/economy/growth/188277.pdf>. [Accessed on 22 September 2017].
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