This report provides a comprehensive analysis of the business environment of TUI Group, a major international travel and tourism company. The report begins with an overview of TUI Group, followed by an examination of digitalization, innovation, and the use of Artificial Intelligence (AI) within the company, including the introduction of DJ robots. It assesses the economic development and financial and ICT issues faced by TUI. The report further explores the impacts of innovation on TUI's growth and culture, including both positive and negative impacts. The second part of the report focuses on corporate governance, detailing the responsibilities of the Board of Directors to stakeholders and the application of the 4P's (People, Process, Performance, Purpose). Finally, the report discusses Corporate Social Responsibility (CSR), its importance, and Carroll's Model of CSR within the context of TUI Group, emphasizing ethical considerations and the company's sustainability strategies.
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