This report presents a PESTEL analysis of Unilever, a prominent UK-based company. The analysis examines the political, economic, social, technological, legal, and environmental factors influencing Unilever's operations. The political factors include government regulations and trade policies, while economic factors involve exchange rates and economic growth. Social aspects encompass lifestyle trends and health consciousness. Technological advancements, legal frameworks, and environmental considerations are also analyzed. The report identifies key drivers of change, such as technological innovation and evolving consumer preferences, which are crucial for Unilever's strategic planning and future direction. The analysis is supported by academic references and provides a comprehensive understanding of the external factors impacting Unilever's business environment, highlighting the need for adaptation and strategic decision-making to mitigate risks and capitalize on opportunities.
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