Business Environment Analysis of Unilever: Structure and Functions

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Added on  2022/12/23

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This report provides an analysis of Unilever's business environment, focusing on key aspects such as its organizational structure and the application of PESTLE analysis. The report examines the company's structure, identifying it as a divisional structure, and highlights the importance of this structure in relation to Unilever's product diversification. Furthermore, the report analyzes the impact of the local, national, and global economic environments on Unilever through a PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors. The report also delves into the HR department's functions, including human resource planning, recruitment, and selection processes. It explores the key features of employment legislation, emphasizing equal opportunities for all employees. The conclusion reinforces the significance of effective leadership, employee motivation, and reward systems in achieving organizational success. The report includes references to scholarly articles and publications that support the analysis.
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Business Environment
(Task 1 & 5)
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Content
Introduction
Task 1
Task 5
Conclusion
References
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Introduction
To analyse business environment it is necessary for organisation to perform
PESTLE analysis and SWOT and after that decision making regarding
business operation is done. The organisation that was selected in the project
is Unilever. It had its headquarters in London and the CEO of the company
is Alan Jope. Various topics related to types of organisation and stages of
team development are discussed in this PPT.
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Task 1.1: . Explain different type
of organisation
Type of organisations found in different sectors
Public company: It is such type of organisation whose full
control are in the hands of Government whether it is related
to Central or State.
Unlisted company- These concern have managed by
Government but it is not listed in any stock exchange
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Task 1.2: Different structure
in the business
As there are different type of structure are present in business But our chosen
organisation “ Unilever ” follow divisional structure as company has a division
for home care product and for personal care product. Unilever has changed
their hierarchical organisational structure to divisional organisational structure
as the company rapidly innovating large variety of new product so there is
need to change the structure for effective business results.
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Task 1.3: Describe how the local, national and global
economic environment impacts on the named business
PESTLE Analysis of Unilever
Political: Unilever is subject to
regulatory restrictions and guidelines
and if they were unable to follow than
company would face legal issues as
well as risk fines. Import, Export ,
trade laws restrictions could hinder the
success of Unilever going forward
(Bhattacharyya, 2020)
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Task 5.1: Explain different functions carried
out by HR department
Human resource planning: It is the most important function
perform by HR. In this future human resource requirement
are observe and through following selection process
needs are tends to be satisfy by them.
Recruitment and selection: Recruitment involves the
process in which most qualified and experienced candidates
are tends to be attracting for a job on the other hand
selection is the activity of identifying as well as selecting
the most appropriate candidate to fill the vacant job
position.
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Task 5.2: Explain key features
of employment legislation
Elements that are included in employment legislations are:
Equal opportunity to all: To serve the purpose various
regulations, laws and acts are made. According to these
laws , it leads to be ensure that equal opportunity has been
given to all the employees or workers , there must not be any
discriminations in terms to age, religions, caste, gender
(Fuchong, 2020)
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Conclusion
After deep study and analysis it is conclude that to run the business
effectively there is need to appoint a person who act as leaders and
provide instructions and guidance than only it became possible for
workforce to achieve the targets efficiently as well as effectively. It is
also observe that motivation is a key to success for employees . Therefore
employer get satisfy their employees by giving them different type of
rewards as per their need.
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References
Cristofaro, M., 2020. E-business evolution: an analysis of mobile
applications’ business models. Technology Analysis & Strategic
Management, 32(1), pp.88-103.
Cross, F.B. and Miller, R.L., 2020. The legal environment of
business: Text and cases. Cengage Learning.
Dovis, M. and Zaki, C., 2020. Global Value Chains and Local
Business Environments: Which Factors Really Matter in
Developing Countries?. Review of Industrial Organization,
57(2), pp.481-513.
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