This report provides a comprehensive analysis of Unilever's business environment and strategic position. It begins with an overview of Unilever and the consumer goods industry, followed by an external analysis using PESTLE and Porter's Five Forces frameworks to identify key trends, drivers, and competitive forces. The internal analysis evaluates Unilever's core competencies, value chain, and resources using the VRIN framework to assess its competitive advantages. The report concludes with strategic recommendations to address identified challenges and capitalize on opportunities. The analysis covers political, economic, social, legal, and environmental factors impacting the company, as well as an assessment of its strengths and weaknesses relative to competitors. The report highlights the importance of brand strategy, pricing, digital marketing, and distribution in Unilever's success.