Business and Business Environment Report - Unit 1, Aston University

This report provides a comprehensive analysis of the business environment, focusing on three types of organizations: public, private, and voluntary. It examines their purposes, legal structures, sizes, and scopes, using examples like Aston Martin, the Crown Prosecution Service, and Oxfam. The report explores the interrelationships between various organizational functions, such as marketing and HR, and how they contribute to achieving organizational objectives. Furthermore, it delves into the positive and negative impacts of the macro environment on business operations and analyzes the internal and external factors influencing organizational strengths and weaknesses. The report concludes by discussing the interplay between these internal and external factors and their overall effect on the business environment.

Business and the
Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Several purposes and types of organisations like public, private and volunteer along with
legal structures........................................................................................................................1
P2. Scope and size of different organisations.........................................................................3
TASK 2............................................................................................................................................5
P3. Relationship between various organisational functions and how they to link to achieve
organisational objectives........................................................................................................5
TASK 3 ...........................................................................................................................................7
P4. Negative and positive impact of macro environment upon the business operations by
supporting examples...............................................................................................................7
TASK 4............................................................................................................................................9
P5. Internal and external analysis of particular organisation to identify weakness and strength.
................................................................................................................................................9
P6. How strength and weakness are interrelating with external macro factors....................10
CONCLUSION..............................................................................................................................10
REFERENCE.................................................................................................................................11

INTRODUCTION
Business environment refers to the different types of internal and external factors that
involves management, clients, owners, customers, supply and demand etc. all these sorts of
factors influence directly overall business and operations of an organisation in both positive and
negative manner. Along with this business environment helps firm to evaluate overall marketing
situations which consist people needs and wants in a proper manner. By having this sorts of
analysis firms can achieve their goals and objectives in an appropriate manner. Present
assignment is based on 3 types of organisations such as public, private and volunteer which helps
people to gain huge satisfaction at marketplace in a proper way (Anıl and Ficici, 2017).
Moreover discussion will be depends upon various size, types and scope of organisations along
with interrelationship of so many functions within the firm like how they link to organisational
structure. At last, positive and negative influence business operations as well as strength and
weakness of particular business by explaining their interrelationship with external macro factors
will get covered.
TASK 1
P1. Several purposes and types of organisations like public, private and volunteer along with
legal structures.
An organisation is an important tool and aspect of every people by which they can take
various job opportunities and able to achieve their targeted goals in a perfect manner. There are
different types of organisation at marketplace that plays different roles are various levels, those
are following as under:
Private organisation: Organisations those who perform their business operations are duly
owned, controlled and managed by group of individuals, sole personnels, entities and other
financial institution. Private organisations operate their functioning with a motive to earn large
base of profitability. This type of organisation always refers to the partnership, person,
corporation and agency as well but these type of businesses always operated by profit or public
body. Therefore, these businesses are non-government and always operated by an individual in a
proper way. Whereas, Aston Martin is one of the best global holdings plc and British
independent manufacturer of luxury sports cars (Burayidi, 2013). Along with this, firm is having
large number of employees as it is private organisation so they do not have pressure from
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government policies but they are needed to follow country rules in order to run their business in
a perfect way.
Purpose: Aston Martin is one of the best manufacture of luxurious cars organisation
which is headquartered in Gaydon, England UK. As this firm provide its services globally so the
main purpose of this firm is to make unique services for their overall targeted customers in order
to satisfy people needs and demand in a proper way. By having sort of purpose they can achieve
their goals and able to stay for long period of time at marketplace.
Legal structure: In order to male good legal structure Aston Martin always have
hierarchical structure by which they can divide workforce positions as per the basis of working
capacity so that they can make policies and rules accordingly by which firm can get achieve
profits appropriately.
Stakeholders: It can be the shareholders, person and people who generally makes better
policies and tolls in order to achieve organisational goals in a proper way.
Public Organisation: Entities those who perform their functions in public sector are
partially and wholly owned by governmental authorities. Main motive for which these
organisation perform their function is to provide different types of services related to
communication, health care services, education services, infrastructural services, transportation
services and more. Public sector organisations mainly conduct their functions as to provide
adequate satisfaction to customers in best effective manner. This type of organisation always
operated by governmental bodies as they provide various services to every people to satisfy them
across the globe. The best example of this type is Crown Prosecution services, which always
consist so many criminal prosecutions within the England and Wales. Mainly it was founded in
the year of 1986 by Paul staff in order to manage each and every situation within the world
(Vasilcovschi and Georgescu, 2012).
Purpose: The main purpose of this type of public organisation is to overcome crime with
the help of police within the particular area. Along with this, they also provide legal advice to
police as well as investigating agencies. In order to maintain this purpose, they mainly gathered
information to achieve organisational goals.
Legal structure: In order to follow appropriate legal structure, they always follow
various polices and evidence to make applicable decisions to gain better things so that they can
easily communicate with other people in a particular manner.
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Stakeholders: It plays very important role within the marketplace as this type of firm lots
of government employees, financial institutions and so on. With the help of these shareholders
they can influence other people to make better decisions.
Voluntary Organisation: Organisations who conduct their functioning in this segment
have main motive to provide humanitarian services to individuals, community etc. These
organisation are mainly charitable entities those who have main motive to increase living
standards of individuals in a significant manner. It refers to the different types of aspects and
actions which are generally controlled at state level appropriately. Together with there are
different types of activities which is managed and controlled by governmental members within
and outside the organisation. In context with Oxfam there are few alliances wherein, 20
independent charitable trust works together in order to reduce poverty from the worldwide. It
was formed in the year of 1942 by Cecil Jackson-Cole within England. Therefore, it is known as
known profit firm as well as administration.
Purpose: The main aim of this organisation is to provide unique solutions for each and
every issue which is faced by people to overcome poverty in a proper way. Along with this they
have aim to make each and every individual happy by taking better decisions for understanding
overall needs and wants of people at any place.
Legal Structure: It consist some different parts within the firm such as trust, believe and
so many emotional things which makes happy communities and societies. Some of them are
giving below:
Legal needs: It is always considered various laws and legislations such as charity law,
checklist, legal advice all those are very helpful to operating overall activities of this sort of firm
(Werbach and Hunter, 2012).
A Trust: It is an essential term of this firm as it always gives huge funds to those people
who are really need it. Therefore, respective firm is needed to have sufficient fund in order to
give trust to people.
An Unincorporated association: As per this there is large number group of people who
makes legal decision in a better way.
Stakeholders: They always played significant role within the organisation as they can
founder, employees, volunteers and so on. Therefore, they make sorts of product to make
effective decisions in a proper way.
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P2. Scope and size of different organisations.
Without having aim, size, scope, mission, objectives no business can exist into the
market. Therefore, in order to make brand value as well as firm value firms are needed to have
appropriate aspects to achieve better success in future. There are different types of forms which
is used by public, private and volunteer organisations, given below:
Private Limited:
These assorted firms always come with the motive to earn profits and give huge
satisfaction to customers. For this Aston Martin has been selected as private company. In
reference with this there, are some key points, are mentioned below:
Background: Aston Martin is one of the best manufacturer organisation of cars which
always gives better car models to their customers.
Mission: The mission is to provide best cars in every area across the globe by giving
better customers experience along with opportunities to supporting our community.
Vision: Is to provide luxurious cars by having competitive advantages in order to
satisfied people wants and needs.
Objectives: To make huge profits through giving huge satisfaction to each and every
customer towards cars.
Products: This Company deals with luxurious cars so their models generally include in
so many varieties.
Size: This firm operating its functions globally so that there are huge employees who are
working together.
Structure: This firm mainly used functional structure of organisation by which they can
make their system in a easy way to reach desired goals.
Scope: As it has famous brand identity across the world so that they have more
opportunities to expand its business anywhere.
Public Limited:
This type of firms mainly owned and controlled by governmental bodies that can be
based on state, central as well as local governmental agencies. There is some information about
this types of firm in context with Crown Prosecution services, mentioned below:
Background: CPS is known as the best principle of public agency in order to conduct
criminal prosecution within England and Wales. It was established in the year of 1986 and
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working with around 6,000 employees properly. Along with this they have so many policies and
rules in order to make effective environment at place.
Products and services: This firms always provide so many aspects in different way by
which people can get help and able to make themselves happy.
Vision: Is to develop best organisation across the globe.
Mission: The mission of this organisation is to gives better and accurate safety tools to
people so that they can enjoy their life.
Size: There are large number of people as a workforce to make this organisation
attractive.
Objectives: The main objective of this firm is to provide various type of protective tools
to people in order to overcome several issues from the globe.
Structure: CPS always follow hierarchical structure.
Scope: It is broad just because this firm provide unique services in regards with people
security in a proper way.
Voluntary Organisations:
For this, Oxfam organisation has been selected which is known as the confederation of 19
independent charitable organisations that generally focus to overcome poverty from the globe.
Along with this, it was formed in the year of 1942 by Oxfam international. Therefore, it is
always considered as a non-profit organisation.
Vision: To remove poverty from all over the world (Hacioglu, Dincer and Celik, 2012).
Mission: To develop poorness free nation in order to make every people happy and they
can enjoy their rights properly.
Size: As per the current scenario this firm is working with lots of people.
Objectives: The main objective is to give better ways to live towards people.
Structure: It is always follow matrix organizational structure.
TASK 2
P3. Relationship between various organisational functions and how they to link to achieve
organisational objectives.
Marketing and HR: The main of HR is to select and hire skilled and knowledgeable
employees who can give better performance towards the organisation in order to achieve best
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desired goals. Therefore, at the same side marketing department is also responsible to make
unique ways and conduct analysis of research in order to select skilled candidate for the
betterment of future. By having coordination between both them can achieve their targeted goals
and objectives in a proper way. This type of interrelation between both departments will
influence Aston Martin in a positive way and will able to gain huge profits.
Organisational structure: This is well known structure which is always adopted by
various organisations in order to make their firm effective in front of marketplace in a proper
way. Along with this it is more helpful for Aston Martin by which they can make their decision
to meet future goals and objectives.
Illustration : Organisational Structure
(Source: Organisational Structure, 2019)
On the basis of above mentioned chart it has been concluded that Aston Marting
following various types of team members in order to maintain its manufacturing process
effectively. By having unique collaboration with several teams of members there are so many
ways by which they can achieve its organisational goals and objectives in an appropriate manner.
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Marketing and finance: Both department of Aston Martin are always engaged or
interconnected with each other and help firm to achieve their overall targeted goals and
objectives in an appropriate manner. Finance department always makes unique budget with the
less price so that they can put average price cost on their overall model of cars whereas
marketing department can make new policies and systems by which they can work together. It
shows better interrelationship with both departments within the firm in accurate manner (Otoo
and Drechsel, 2018).
TASK 3
P4. Negative and positive impact of macro environment upon the business operations by
supporting examples.
Aston Martin is one of the best Independent British manufacturer organisation who
always deals with luxurious cars as well as grand tourers. Most important thing is that this firm
always makes car according to the British cultural icon in a proper way. Along with this, it has
large manufacturing system process by which they can develop various products in a perfect
way. But sometimes, their various factors can be affected from external factors in both positive
and negative manner. So the overall micro factors are those which are always available within
the company and operated by a firm owner in a stipulated manner. Micro factor includes
organisational culture, values, and ethical terms and so on. But for this there is some another
facto4rs which is always available outside the organisation that comes under the PESTLE
analysis whereas, P stands for Pestle, E for economic, S for social, T for technological, L for
legal and E for environmental, which is going too described below:
Political: This factors shows the entire stability of political factors, labour laws,
employment laws and so many which directly influence entire business of an organisation in
both negative and positive manner (Hussin, 2017).
Positive: Within the UK political stability is positive so that it is big strength of Aston
Martin by which they can develop new rules and policies for their betterment of future.
Negative: According to this, within UK there are so many trade regulations and laws
which increased due to the Brexit so that it affects almost business of Aston Martin and
decreased their sales value negatively.
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Economical: This type of factors generally based on different types of economic growth,
GDP of a particular country, exchange rates and so on. All these impact on the business and
develop better ways to gain better image towards firms.
Positive: Exchange rates are one of the better positive thoughts that always maintain
overall sources of proper income within Aston Martin and make good prices of every product.
Negative: Due to the inflation rate respective firm can get heavily impact towards their
overall sales and revenue so that they are not able to gain huge profits in a proper way.
Social: These assorted changes consist various factors such as customers demand and
preference, peoples' life style, emotions, feelings, beliefs and so on which affects business works
within the organisation.
Positive: By having proper evaluation of customers’ needs and demand within the Aston
Martin can easily satisfy customers’ needs and demand and able to gain desired goals in a perfect
way.
Negative: At present scenario changes occurred instantly so it can influence Aston Martin
business situation by which they face so many issues every time (Business environment, 2018).
Technological: This factor always concerns about so many changes in working style and
that way where environment bring so many technical changes which influence firms as well as
their works.
Positive: There are different technologies which is used by Aston Martin in order to give
unique sports cars to their customers to achieve predetermined goals in a perfect manner.
Negative: Sometimes it could be the risky for Aston Martin due to high price sometime
they are not able to adopt new things which impact their overall functions and develop negative
image of brand at marketplace.
Legal: This factor is the combination of various laws and regulations which are given by
the government within specific country.
Positive: In order to maintain overall functions of Aston Martin this factor is necessary to
achieve more success by following government interventions and policies in a proper manner.
Negative: If respective firm is not able to follow these sorts of government interventions
they they can get affect and not able to attract large number of buyers.
Environmental: This factor based on all over the situation of environment which can be
bad or good for firms. As it includes pollution, harmful gases and so on.
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Positive: If Aston Martin will make environment-friendly cars then they can have
satisfied their customers positively.
Negative: On the other side if respective firm will not able to fulfil assorted obligations
then it can give negative result.
TASK 4
P5. Internal and external analysis of particular organisation to identify weakness and strength.
In order to known appropriate value of an organisation there is SWOT analysis will be
provided in context with Aston Martin. With the help of this firms can get known about their
overall features and works, which is going to be discussed below:
SWOT
Strength Weakness
 Aston Martin has good quality of cars
so that they have heavy duty of
manufacturing and designing team, it
helps them to achieve organisational
goals (Toedt, 2014).
 By having famous identity in front of
marketplace they have a unique goods
and services in order to attract large
number of customers.
 If compare to similar organisations then
Aston Marin has very lees market, so
that they mainly focused on their luxury
market and never try to enter into the
new markets.
 Sometimes they have a few models
available on time as per the consumer’s
choice. So that this situation can
develop conflicts between firms and
customers as well.
Opportunities Threats
 By having effective brand image at
marketplace they have opportunities to
expand their business in another place
by following various promotional
strategies like advertisements and local
market.
 This company deals with those
 This company is facing huge
competition from their competitors like
Porsche, Bentley and so on.
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