Business Environment and Strategies Analysis Report for Virgin Money

This report analyzes the business environment, focusing on the micro and macro factors impacting Virgin Money. It explores the company's strengths, such as its customer focus and effective team, and weaknesses, like potential international challenges and competition from giants like HSBC. The report examines the influence of political and economic factors, including inflation and growth rates, on the company's strategic decisions and revenue generation. It highlights the importance of suppliers and the impact of the external environment in determining the organization's opportunities and threats. The analysis also touches upon the company's marketing strategies, customer demographics, and the overall impact of the business environment on its decision-making processes. The report references several academic sources to support its findings.

BUSINESS ENVIRONMENT AND
STRATEGIES
Click to edit Master subtitle style

BUSINESS ENVIRONMENT AND
CONCEPTS

positive and negative impact on the micro
and macro environment
• Shortage of supply or delay may leads to
the destruction of the customer’s needs.
The goal of the bank is to serve the
customers and develop an effective
relationship with them.
• They have a legal structure for the
enforcement of the contract
• Virgin banks have safety regulation in
the department of finance

• There is a chance to enlarge in other countries such as Europe
and Asia.
• IPO can be launched and the capital can be raised in order to
achieve the business objectives.
Giants like HSBC is present that may lead to the destruction of
revenue.
• International function in Australia can turn to get failure.
• Other countries are not benefited from virgin money except
UK

strength and weakness
• This company is highly capable and effective in grabbing
the right customers towards them.
• Other banking sectors can be explored such as priority
banking and so on
• Services like banking, loan, mortgages are offered.
• Other countries are not benefited from virgin money
except UK

• Cost structure is impacted by the technology in virgin
money.
• Financial sector is impacted by the value chain framework.
• They focus on the demographics and capability level of the
population.
• They focus on the power level of the society

Relation of strength and weakness with
the external macro factors
• The business of virgin money is affected by variety of
factors and macro environment in one of them. This
environment helps to determine the strength and
weakness of the organization. The external analysis
help to investigate the opportunities and threats of
the organization
• Political and economic factors of virgin money help
to get a clear description of the venture that help to
understand the macro environment of the business.
It is very important to take a strategic decision in
order to achieve the goals of the organization.

• Virgin money is doing a successful
business all over the world by
targeting the appropriate
customers in the business.
• They have developed an wonderful
team that has helped to built a
strong business.
• They have many branches in the
entire UK with 3 billion customers
approximately.

• The impact of micro and macro
environment is strongly indulged
in the decision making process of
the organization.
• Suppliers are the factors that holds
the power of the business as this
factor help in the success of the
business.
• Economic factors like inflation and
growth rate impact in the
production of the revenue for the
organization.

• Strategic marketing decision are
done by enhancing the legal and
political forces that is strongly
related to the market.
• They focus on the demographics
and capability level of the
population.
• They focus on the power level of
the society

Reference list
• Allison, T.H., Davis, B.C., Short, J.C. and Webb, J.W., 2015. Crowdfunding
in a prosocial microlending environment: Examining the role of intrinsic
versus extrinsic cues. Entrepreneurship Theory and Practice, 39(1),
pp.53-73.
• Belás, J., Demjan, V., Habánik, J., Hudáková, M. and Sipko, J., (2015).
The business environment of small and medium-sized enterprises in
selected regions of the Czech Republic and Slovakia. E+ M Ekonomie a
Management, 3(1), pp.95-100.
• Bah, E.H. and Fang, L., (2015). Impact of the business environment on
output and productivity in Africa. Journal of Development Economics,
114(6), pp.159-171.

Thank you