MOD003353: PESTLE Analysis of Vodafone Group Plc in UK - Business Env.

This report provides a PESTLE analysis of Vodafone Group Plc within the context of the United Kingdom's business environment. It examines political factors like corporate laws and trade policies, economic factors such as Brexit and inflation rates, social factors concerning customer preferences, technological advancements including AI in wireless communication, environmental considerations related to ethical business practices, and legal frameworks impacting Vodafone's operations. The analysis concludes that these external factors are critical for Vodafone's strategic decision-making and overall success in the UK market, highlighting the importance of understanding and adapting to the dynamic business environment. Desklib provides a platform for students to access this and other solved assignments.

BUSINESS ENVIORNMENT

Contents
INTRODUCTION...........................................................................................................................3
TASK 3............................................................................................................................................3
PESTLE ANALYSIS.............................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
A business environment comprise all the activities which are involve in external and internal
environment that influence the business as in positive and negative factor (Achinas and et. al.,
2019). In this report it covers one of the external environment aspect tool Pestle Model It is the
strategic framework which is used to measure the external environment for scanning the
component strategies management. In other words, Pestle analysis utilise to assess when a
particular company desire to optimise their business into international country. By considering
the organisation from telecommunication Vodafone Group Plc, it is British multinational
telecommunication venture at operate from Berkshire, United Kingdom (Akhmetshin, and et. al.,
2017). It globally operates networks in 25 countries along with network partner in 47 further
countries.
TASK 3
PESTLE ANALYSIS Political: This factor considered for all corporate and government laws consists such as
policy, political stability, foreign trade policy, tax policy and labour laws can influence
the certain industry. In context of Vodafone company, they are well stabilize and
optimise their business from United kingdom in that region company needs to follows the
policy and other political guidelines that incurred in corporate segment (Komljenovic,
Loiselle. and Kumral, 2017). There is a political influence of military invasion and other
corporate trade policy, tax rates and incentives. But there is a opportunity for allowing
wireless networking for Vodafone group as they can operate many Wireless
communication in many countries under their political guidelines. Economical: It defines about the economical activities such as inflation rates, saving
rates, foreign exchange rates and recessions all these factor can influence and generates
the opportunities for investments that leads the organisation. As per the perspective of
Vodafone group, there is a challenge in United Kingdom economy as Brexit market,
which creates barriers for Britain's based companies for not to trade in European Region
or enforce to leave the European Union (Gaganis, Pasiouras and Voulgari, 2019). This
negative influence of Brexit can create downfall in sales of Vodafone company. The
value of pounds and Economic growth rates of UK are stable which allows a opportunity
3

of Wireless Communication product which could increase the growth rate. But the major
consequences occurs in the time of increasing recession and inflation rates that could
diminishes the Vodafone's productivity. Social : As per the impact of society culture of a organisation in environment
perspective where a particular company commence to select and analysis their people
through demographic factor in terms of age, gender roles, religion, taste and preferences
etc. In the background of United Kingdom, the social culture are stable and having
different kind of preferences of people are engage to prefer the product (Shalhoub,
Marshall and Ippolito, 2017). The company Vodafone Group approach their customer in
skilled level of population who are constantly use mobile phones where the company
provide better network facilities in terms of internet and talk time packs. Technological: It is the factor which defines about the availability of resources for that
conducts the research and development on a country basis from behalf of particular
company . As in United kingdom over last five years many different types of industry has
been transforming rapidly through the impact of technology. One of telecommunication
company known Vodafone group has been assort and analyse different kind of generation
advanced resources like Artificial Intelligence in Wireless Communication network
facilities that attract the customer along with it provide positive impact of product
integration in competitive market. Environmental: The enhance of the environment standard having different traits of
market along with contrasting norms involves which create positive impact as
profitability of an organisation in the market. To contributing for the betterment of
society by not generating any negative influence which represents as non ethical. In
United Kingdom, the norms are entitled for society welfare development which
encourage the contribution by company perspective. Vodafone group consists their
product's vision clear as their objectives is not to endorse any kind of unethical aspect
which harm the society. Legal: It is form of legal framework which allows the major laws that undertaken and
regulates by government (Zahari and Romli, 2019). A particular company should aware
about laws to before enter in any international market otherwise, it could leads or impact
towards the negative aspect. Organisation like Vodafone group should aware about the
4

strict rules before enter into new market like discrimination law, copyright actions or
intellectual property law, consumer protection all these are related towards professional
aspect benefits.
CONCLUSION
Above analysation of Pestle in respective of Vodafone group Plc in context of United
Kingdom as all external factor are stabilise and having importance in each like Political provide
guidance about the corporate and government laws which involves some polices and instruction
related with taxes. Economic generates the country's internal information related with condition
occurs in inflation, recession or demand and supply aspect could create impact in Vodafone
growth by opted Brexit Market as an example. To considering the people for offering product as
well as choosing the customer through demographic factor that supports to approach the right
people having whose having different preference which understands through Social factor. The
other rest of the factors technological gives an idea about importance of resources, environmental
is having ethical objectives that provide betterment towards the society and Legal factor
comprise about the general laws which would not change and enhance some important laws
which commenced towards business regulation.
5

REFERENCES
Books and Journals
Achinas and et. al., 2019. A PESTLE Analysis of Biofuels Energy Industry in
Europe. Sustainability. 11(21). p.5981.
Akhmetshin, E., and et. al., 2017. Analysis of innovation activity of enterprises in modern
business environment. Journal of Advanced Research in Law and Economics. 8(8 (30)),
pp.2311-2323.
Gaganis, C., Pasiouras, F. and Voulgari, F., 2019. Culture, business environment and SMEs'
profitability: Evidence from European Countries. Economic Modelling. 78. pp.275-292.
Komljenovic, D., Loiselle, G. and Kumral, M., 2017. Organization: A new focus on mine safety
improvement in a complex operational and business environment. International Journal
of Mining Science and Technology. 27(4). pp.617-625.
Shalhoub, J., Marshall, D.C. and Ippolito, K., 2017. Perspectives on procedure-based
assessments: a thematic analysis of semistructured interviews with 10 UK surgical
trainees. BMJ open. 7(3). p.e013417.
Zahari, A.R. and Romli, F.I., 2019. Analysis of suborbital flight operation using
PESTLE. Journal of Atmospheric and Solar-Terrestrial Physics. 192. p.104901.
6