Business Essentials Report: Analysis of CURRY Restaurant Operations

This report provides a comprehensive analysis of the CURRY restaurant business, examining key aspects of its operations and strategic planning. It begins with an introduction to the business idea, emphasizing the importance of market research, location selection, and competitor analysis within the fast-food industry. The report delves into the business objectives, focusing on profit maximization, product innovation, employee productivity, and maintaining superior taste to gain a competitive edge. A PESTLE analysis is conducted to assess the political, economic, social, technological, environmental, and legal factors influencing the business. The report also outlines marketing objectives and strategies, including launch event definition, and explores supply chain considerations. The analysis highlights the dynamic nature of the business environment and the need for adaptability to achieve long-term success, including the use of digital marketing and home delivery services to enhance customer reach and satisfaction. The conclusion summarizes the key findings and recommendations for the CURRY restaurant's continued growth and profitability.

BUSINESS ESSENTIALS

Table of Contents
BUSINESS ESSENTIALS..............................................................................................................1
Introduction .....................................................................................................................................3
Part 1...........................................................................................................................................3
Part 2...........................................................................................................................................4
TASK 2............................................................................................................................................5
PESTLE Analysis........................................................................................................................5
Defining launch event.................................................................................................................7
TASK 4............................................................................................................................................8
Marketing objectives and strategies............................................................................................8
TASK 5............................................................................................................................................9
Different decisions in the business..............................................................................................9
TASK 6............................................................................................................................................9
Supply chain................................................................................................................................9
Conclusion.....................................................................................................................................10
REFRENCES.................................................................................................................................10

Introduction
CURRY is a food restaurant of U.K. This report will help to study how business leaning help in
selecting the best business type. It is important to understand various factors which can affect the
functioning of the food line business(Hair,2015).It is important to do proper study of the market
before starting up the new business. To get a better understanding of the objectives and
functioning of CURRY read on to the following report.TASK 1
Part 1
Business idea plays an important role before starting of any business. It is the main struggle for
any entrepreneur to come up with the best idea. There are various concepts which can help in
coming up with the best idea for the business. As the demand of variety in food has increased
and also there people like to visit new places it can prove to be a good idea to start new business
in. CURRY deals with the fast food line. It is easy to start a business as it can be initially started
with very less capital investment and and also risk involved in it is very low. For a food line
business it is important that the selection of location is carefully done. The location should be
one which is easily assessable by all and the surroundings should be healthy enough so that more
customer wish to visit the place. It is also important to first do the proper study of the other
competitors that are already available there in the market. As the demand for food industries has
increased the supply has also increased in the same amount. Therefore it is important to come up
with innovations in the product. CURRY should introduce new product types and also unique
style of serving the food can attract more customers(Ebert and Giffin,2014)As people are very
choosy with their selection of food items the place should be designed in a attractive manner as
people like clicking photos with new things . These days theme based restaurants are very
popular and if the restaurant is based on theme it gives more impact. The theme can be used to
select the special food items and entirely a different culture could be set up in the business. It is
important to study the price of the other related products that are already present in the market.
The price should be one which is best suitable for the business and for the customer. In the to
today's world where digital marketing has become very popular it can be used to promote and
also to provide services to the customers. CURRY entrepreneur can create own website and
provide home delivery services to the costumers. It helps in covering more market and also the
restaurant comes into the knowledge of more people. They can just post the fancy picture of their

food products and can give special deals to the customers on different events.
Discounts,vouchers to attracts more customer and they like when they get something for free. It
increases the overall sales of the business and help also in expansion(Wilson,2014).As this can
be be started with less investments and the profit earn can be utilised to open a new branch with
same number. Once few branches are open in different areas people will start recognising the
place and this will make the business more popular among others.
Part 2
The objective of opening a new restaurant is;
1.To earn more profit:As it is a business which has a good demand in the market it can help in
earning good profit and also it is a primary objective. In order to maintain the profitability the
company has to make sure that there are income is always more than the expenditure of the same
time period. For this it is necessary to maintain control over different activities of the business
like the production and operations activities so that the profit margin can be maximised.
2.New food items:Since there are many other options available in the market another objective of
the restaurant business is to provide customer with better quality and the dish should be
innovative.
3.Productivity: Customer is the king of the restaurant business therefore it is important to satisfy
the customer and it should be the main objective of the firm. In order to full fill this objective the
biggest challenge with the CURRY restaurant is to find good and effective working staff. As
there are many firms dealing in the same business line it becomes difficult to find good staff
which is skilled and on whom company can rely on(Peteraf,Gamble and Thompson,2014)It is
important to provide employees with good training of the work culture. The employees should
made familiar with the equipments as it helps in developing good productivity.
4.Best taste:Depending on the nature of the dishes they should be best in their taste. It should
posses the quality that it can defeat the dishes provide by other restaurants of same type.
In order to achieve these objective it is beneficial to have partnership in the business. It is easier
to form and also more resources are available with the entrepreneur to start a new business.
When partisanship is done the risk is distributed among two. In case the business experiences
loss it can be shared therefore one will not face big financial loss. If a person is running the
business all alone he has more burden and there are chances that the business may suffer loss due
to more work load on the single person.

TASK 2
PESTLE Analysis
The business operates in the business environment which is dynamic in nature and therefore it is
important to study all the factors that may influence the functioning of the business. There are
both positive and negative effects of these factors and no control can be done on the functioning
of these factors. The various factors are
1.Political analysis: The food industry in U.K. Is so much affected by by the political factors.
The political factors for the food industry business are concerned more for employment and
health and safety issues(Blumberg,Cooper and Schindler,2014)The U.K. Government is very
strict with the rules relating to the hygiene of the food which is served in the restaurants. The
food retailers have to maintain the quality of the food. It should be healthy and also there are
rules in connection to to the maintenance of good transport,promotion policies and selling of the
product. Government may charge fine or even cancel the licence depending upon the degree of
violation done.
2.Economic analysis: These factor are very dynamic in nature and affects so much to the food
chain business. This is a combination of interest rate, taxation, consumer disposable income, or
inflation in the market. All these make monitory issues in the market and accordingly the
behaviour of the consumer changes. If there is inflation in the market the capacity of buying of
an individual decreases. This result into decline in the demand of outside food in the market.
This will directly affect the total sales of the product and the profitability of the restaurants.
When the disposable income of the consumer increases it also increase the purchasing power of
an individual as they have more cash in hand to spend. This will increase demand in the market
and therefore the business can earn more profit. Therefore it depends so much on the economic
factors that how people respond to the food culture.
3.Social analysis: It is the combination of changes in the culture, lifestyle, population trend and
mobilisation. Any change in the above factors bring change in the total sales and profitability of
the business. People get influenced with things very easily. They follow what the group of
people follow without giving much thought to it. If there is a trend that everyone is becoming
health concessions others also start the same this affects the food line business as if people
become more conscious they will stop going out for dinners and will prefer home cooked food
more. There is no control over these factors as trend keeps on changing with the change in time.

In U.K. The majority of population is getting old therefore it has its impact on the food industry.
They prefer more healthy food over the food that is served outside. There diet is very less to that
of young people also there are many people according to whom eating outside is not a good
habit. They do not like to spend much on these services and prefer to have food from outlets
which provide food at cheap rates(Robbins and Judge,2012) The company can take it as a
positive factor also by providing more health product to the consumers. They can focus on
different disease in which they customer prefer to have specific type of food and therefore
accordingly the retailers should do innovations in their product. This will help the food business
to attract a particular segment of customers.
4.Technological analysis: It is a factor that till now has proved as a blessing for the food business
industries. There is a continuous improvement in the technology which has given the food
industry many chances of expansion. They have more options to promote there product and
brand in the market. Digital marketing has made it very easy for the industry to reach more
customer and also the customer care services has increased with the help of digital marketing.
Online availability of food has increased demand by the customer as by this the food is made
available at doorstep. It has reduced the marketing cost for the business and also in less time
more consumers can be reached. Digitalization has also helped in keeping records in more
systematic and organised manner. With the help of development of different software the
company is capable of maintaining more efficiency and effectiveness in the management. It has
also helped in reducing the cost of paper and burden of maintaining the records in books. Data is
now available just at click on computers and also comparison is done easily.
5. Environmental analysis: These are the factors which are related to the environmental issues.
The business is expected to do not harm the environment by its operations. As CURRY is
dealing with the food products they have the pressure of keeping the environment clean by not
dumping the lefts in a way that they can affect the environment. Also the customers should be
encouraged to keep the environment clean and this is done by increasing the social concern in the
customers.
6.Legal analysis: These are somewhat similar to the political factors and has direct impact on the
profitability of the business(Anderson,Sweeney and Williams,2011)In this the food retailing
commission can interfere in altering the price of the food products in order to prevent the

customers or notice is required before the change n price is done. Different price offers can be
given to lower the price paid by the customer.
TASK 3
Defining launch event
CURRY aims to become a popular in its field. The main objective is to earn maximum profit.
Though this aim need top be changed with the change in the business environment. The main
objective is to increase the sale to the maximum level as this will help curry to achieve its prime
objective of profitability. It can do this buy making variations in the prices or by doing product
innovations. Also opening of new chains can help in the expansion. This has to be done with
maintaining good image also. If the prices are frequently changed than this do not give a good
impression to the customers therefore price should not be changed frequently. If people like to
spend more on food and entertainment than it is a good sign for the business of CURRY as then
they will have more customers and by fulfilling the demand of customer long term relation with
the customer can be maintained. By providing healthy and hygienic food to the customer
business can earn more profit and by maintaining good taste the mouth publicity of the business
increases which help in increase in the total customer. By providing various facilities to the
customer like the online services, home delivery the objective of profitability can be easily
attained. Also through the on line services customer can be make aware about the new products
and services. This help in giving knowledge about the business to more people.
Promotion of the business starts even before the business actually comes into the existence. It is
important to the marketing in advance so that people start waiting for the launch. For this it is
very important to choose correct method of advertising. As the business is food related famous
celebrities in the food line can be called for the inauguration purpose. This will help in bringing
the new food chain into the knowledge of many people(Omachonu and Einspruch,2010 )Oliver
sheik a famous celebrity who is known for his tasty dishes and creativity in his work can be
proved as a blessing for the restaurant. An event at large scale can be organised for the
inauguration. It is very important to do the good marketing of that event which should start very
early so that maximum number of people can be made aware about the inauguration. The name
of the restaurant can be new to the customer but inviting a famous celebrity will help in
gathering more people in the event. Once people visit the place in order to meet that celebrity

they also visit the place. By giving the best services at the time of ingratiation will help in
making long term relation with the customer.
Though a good amount will be spent on this event but it will give long term benefit to the
business therefore it more like an investment rather than a expenditure. By investing 8-10 lac a
good event can be organised in which photography,promotion,food,decoration fees of the
celebrity or miscellaneous may cover.
TASK 4
Marketing objectives and strategies
The objective of marketing planing is to make the customers aware about our business and what
actually is served to the customers. Through marketing the brand is given position in the market.
It is very important to have good marketing as even if the business is giving good services and
the different factors like quality taste and hygiene is maintain it is of no use if people are
unaware about the product. Marketing planning help in converting the desired goals into reality.
Marketing planing helps in establishing the new products in the market. Various marketing
strategies can be adopted before starting the business. Some of them are:
1.Market Segmentation- In order to hike the total sales it is important to divide the market into
different segments. In the case of curry people of all age group make major contribution in the
sales of products(Osterwalder and Pigneur 2010).Different promotional strategies can be made
for different age groups. Attracting the young generation with fancy food items and the seniors
by providing healthy food items.
2.Market targeting- The company needs to target its potential customers. For this CURRY can
take help of different celebrities or by keeping discounts for different customers to attract them
more. Offers for children of different age group can be given which brings excitement in them.
3.Market positioning- It is important to make position of the brand in the market. It can be done
by providing good quality food to the customers(Montague,2010).By providing food at effective
price with no comparison done with the taste it become easy for the food business to make its
own position in the market.
Marketing mix:Marketing mix include detail study of the 7Ps product,Place,Price
promotion,people,process,physical evidence and productivity was also included.

Product: The expectations from the food product is that it should be tasty and healthy for the
customer. The company should take care that customer is satisfied with the services of the
product Therefore the company can provide the customer with new food items and innovation in
the serving of food will help in making the product more famous in the public.
Place – Its is also an important factor as the availability of the product is very important. If the
company has good quality product but it is not available where it is actually required it is of no
use. It is important for the company select the best location for starting up the business. If the
company is successful in making its product available where it is required than it can increase its
profit and more customer can be covered at the same time.
Price – It is that part in which require maximum care. Customer before deciding what to buy do
proper comparison of all the products of same type(Hugos,2011).There should not be much
difference in the food prices
Promotion- Promotion should be done effect fully in order to make the product known to
maximum people. Proper techniques should be adopted for promotion.
TASK 5
Different decisions in the business
1.Operational decisions:These are the decisions related to the operations of the business. Here
these decisions involve quality management process and capacity design location strategy job
design and human resources etc. They need to be taken very careful as they are the base of the
business.
2.Tactical decision: Food service,food quality and safety,embracing technology,marketing
creativity all this comes under the tactics of food business(Samli,2011).These decisions are
important to maintain good image of the business and also help in facing the outside competition.
3.Strategic decision:Business planning,manufacturing planning and making of master Plan
comes under the strategic decisions. It is done by the extreme head of the business as it involves
full knowledge and has to be carefully done.
TASK 6
Supply chain
As the business is new and dealing in the products which are perishable in nature the supply
chain should be small. There should be less intermediaries involved in the supply process. The

raw material for the food business is easily available. Raw material could be purchased directly
from the wholesale departments as the raw material is required in bulk(Hsu,2011).In food
business purchase of raw material is activity which take place on regular basis therefore there
should be fix store from where material could be purchased.
Conclusion
From the above report it can be concluded that it is very important to do proper business
planning before starting any new business. PESTEL analysis help in studying the external
environment of the business. It is important to adopt effective marketing and promotional
strategies in order to make hold in the market and face the competition
REFRENCES
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quest for competitive advantage. McGraw-Hill Education.
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