Business Essentials Portfolio: A Comprehensive Business Analysis

This assignment presents a detailed analysis of a proposed food van business, 'George Sole Proprietor.' It begins with an introduction outlining the business concept and its target market, focusing on locations like colleges, universities, and tourist spots. The assignment then delves into a PESTLE analysis, examining political, economic, social, technological, environmental, and legal factors affecting the business. It explores marketing objectives, strategies, and the marketing mix elements of price, product, place, and promotion. The assignment includes financial projections, including revenue forecasts, expenses, and net profit, along with marketing strategies. Finally, the assignment discusses decisional procedures, supply chain components, and concludes with a summary of the business plan and a list of references. This project provides a comprehensive overview of business planning and strategy for a small enterprise.

Business
Essential

Table of content
 Introduction
 TASK 1
 TASK 2
 TASK 3
 Conclusion
 References

Introduction
Business is consider as a legal venture that is made up with
corporation of a person and natural assets and share common
goals and targets. This assignment mainly classify into
different parts for examining essential factors which need to
analyse at the time of establishing new business within the
marketplace.

TASK 1 (PART A)
In current business era, it has been recognise that youngsters
and students are become more food due to introduction of
numerous junk foods, western items etc.
Overview of newly established business- As per the survey, it
has been considered that business for serving various food
items is shown as creative and effective segment in current
period of time.

Contd..
Name of the organisation: “GEORGE SOLE
PROPERITOR”
This organisation is very small corporation smoothly run by
sole trader where they offer different types of tasty and
delicious items or dishes in food van by satisfying their
demand and needs.

Places and Motives
Location- After examining whole domain it has been understand
that appropriate region for such business such as colleges,
university campus, tourist places, outside the big malls and several
other places where large number of people are available.
Motive behind for selecting this business: There are several
reasons which are available for this business to get selected
that are described as under:
 Need minimum input but still acquire maximum output.
 It demonstrate as money oriented and profit making business
sector.

Competitors
Name of the
competitors
Food types
Balkan Burgers Tasty and delicious burgers served by firm in
town with the assistance of Balkan bus on
daily basis.
Tutto Food
company
This is the famous eating place and catering
organisation which specialised in Afro-
Mediterranean products in different collection.

PART B
Some of the necessary goals and objectives that are explained
as under:
Qualitative- It is required for maintaining their quality of
products by using best raw material and also support
different goods in proper manner.
Hygienic- They need to maintain their security and safety of
foods by protecting them from various harmful bacteria or
germs for offering healthy food items to their customers.

TASK 2 (PESTLE Analysis)
Political- Political condition is stable which directly affect
on company rules and regulations so government always
change such policies like tax policy that has to be
followed by each organisation as per the laws and norms.
Economical- George sole proprietor does not take care of
customers saving so they do not affect buyers for saving
higher amount in any manner.

Contd..
Social- Customer behaviour required to be take care and if
buyer does not satisfied with food items and it is useful
for the business.
Technology- It is that factor which directly affect the
business growth and profitability. This is required for firm
is to adopt various methods and technologies for
producing creative products and services.

Contd..
Environmental- Such factors should be responsible for
protecting and developing society towards inappropriate
factors that are used for making their food items.
Environment should not get impacted by manufacturing
and producing such products.
Legal- This is necessary for firm is to take care about health
of consumers within the society so healthy nutrient items
does not provided to buyers.

TASK 3 (PART A)
a) Investment in food and entertainment- It can be observed
that it is most impressive technique for creativity where meals
can be offer with full of entertainment.
b) Invitation to famous person- Celebrity like film star or
any cricketer will play important role for encouraging a
particular products at large marketplace and also society get
easily attract towards famous person towards their charm or
attribute.