Analysis of Advertisement Use for Product Promotion in Business Ethics

This paper provides a comprehensive analysis of the ethical considerations surrounding the use of advertisements in promoting products. It explores the dual nature of advertising, acknowledging its role in informing consumers and facilitating informed purchasing decisions while also addressing the potential for manipulation and unethical practices. The paper delves into both the positive and negative aspects of advertising, examining how companies utilize advertisements to showcase product features, build brand recognition, and influence consumer behavior. It also discusses the ethical concerns related to misleading advertisements, the impact of influencers, and the importance of transparency in advertising. A comparative analysis highlights the impact of advertising on decision-making, emphasizing the need for ethical practices and the role of consumer awareness and regulatory bodies in safeguarding consumer interests. The paper concludes by emphasizing the importance of responsible advertising strategies that prioritize ethical conduct and maintain long-term customer relationships.

Business Ethics 1
“Use of Advertisement to Promote a Product”
Introduction
Advertisements have been considered as an important tool to address diversified range of
products present in the market. Advertisement helps organizations in promoting the product
by displaying its features in the market so that customer can make the right decision. It is
believed that advertisement act as a great source of communication and circulates information
to the customers in the target market. The fact should be noted that on one hand
advertisement helps in promoting a product and providing opportunity to the customers to
make the right choice. While on the other hand, advertisement can also be assumed as a
source of manipulation of mind set of innocent customers in the target market (Andrews, &
Shimp, 2017).
Notion: Positive aspects of Advertisement
Advertisement is a strong and powerful source that affects the interest of the customer in both
good and bad ways. Now a days companies have started making use of advertisement to
position their brand in a unique in the target market. The initial aim of the advertisement is to
promote the product in the market by displaying its specifications to the customers. However,
with emerging competition in the market, companies have started manipulating the clients
through advertisement strategies (Mulder, & Myburgh, 2018). Effective use of advertisement
helps the companies to outline the specific and differential features of the product in front of
the prospective customers. This subsequently increases the sales of the product and helps the
company to enjoy profitability as well. Effective advertisement strategies also help the

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organization to eliminate competition and enhance the goodwill of the company and the
product as well. Advertising of products also act as a great source to educating the consumers
with the trends present in the market. This activity helps the consumer to make the right
purchase decision by looking at various specifications of different products posted in the
marker through advertisement (Hackley, 2018).
Notion: Positive aspects of Advertisement
Further, it should also be noted that, ‘everything that glitters is not gold’ as there are things
like fake advertisements. With increasing level of competition in the market, companies have
started using unethical advertising practices to progressively increase its sales in the market.
The companies have started promoting wrong ideas in the market and it has also started
sharing attractive features through advertisement that are not even available in the product
(Lobstein, Landon, Thornton, & Jernigan, 2017). So, it can be said advertisement has become
a way for the companies to defraud innocent customers by promoting wrong message in the
market. Advertisement also used by many companies in the market to circulate wrong
message in the target market. For instance, a famous personality promoting a harmful product
like alcohol in the market; this type of activity influences the customers to attain such
products that are not good for their health. This type of sales initiates wrongful
encouragement of influencers on the common people present in the environment (Mantey,
Cooper, Clendennen, Pasch, & Perry, 2016). Thus, it can be said that companies also make
use of advertisement to manipulate the customers and negatively increase the sales of the
product. As influencers have a strong impact on the mind set of people which drives them to
purchase the products of the company even if they are not good for their health and even if
they do not actually need the product. Along with this, there various ways that the companies

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use to manipulate the sales and the interest of customers in the target market (De Mooij,
2018).
Comparative Analysis
From the above instances, the fact should be noted that advertisement lays a strong impact on
the decision making power of people present in the environment. Advertisement of a product
holds the capability to positively or negatively influence the mind set of people. On one hand
companies widely use advertisement to promote awareness and circulate information about
the salient features of their products in the environment. While on the other hand, companies
make use of advertisement to post wrong information about their product in the market and
attract the interest of customer on negative activities (Dehghani, & Tumer, 2015).
However, it can also be said that not all companies present in the environment negatively
make use of advertisement to promote their product as some companies wants to maintain a
long lasting relationship with the customers in the market. Resulting in which these
companies display information that would attract the right type of customer and initiate long
lasting relationship with them as well. Customers have now become sensitive and they highly
rely on online advertisements and information to initiate their purchase decision in the
environment due to which companies that use media to convey right type of information
enjoys loyal customer relationship while others don’t. The fact should also be noted that
advertising a product requires huge cost of investments, so the companies willing to advertise
the product by circulating true information should use it while others should focus on coming
up with different and fair idea to promote their products in the market (Kelly, Jugenheimer, &
Sheehan, 2015).

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Summary & Conclusion
Thus, it should be noted that advertisement can be considered as a resource or advantage that
helps company to promote the sales of the product in the market. Just like use of any other
resource of the company, advertisement can also be used by companies in negative as well as
positive ways. Advertising of product in positive ways can increase the sales and initiate long
term customer relationship of the company. While using advertisement in a negative way can
harm the interest of the customers present in the market and misguide them as well.
Advertisement can be a form of lying or it can be a form of content generation and circulation
in the market. It depends up on the discretion of the companies that how they use it in the
market.
So, it should also be concluded that with the emergence of content reviewers, influencers and
critics it has become difficult for the companies to manipulate the customer’s interest. The
critics can further increase the regulations on content creation and display in the market so as
to protect the interest of innocent consumers in the environment. Thus, it can be said that
advertisement strategies is widely used by companies to initiate the sales of their product by
circulating true and fair information to the customers in the market.

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Hackley, C. (2018). Advertising practice and critical marketing. The Routledge Companion to
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Kelly, L. D., Jugenheimer, D. W., & Sheehan, K. B. (2015). Advertising media planning: a
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Lobstein, T., Landon, J., Thornton, N., & Jernigan, D. (2017). The commercial use of digital
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Mantey, D. S., Cooper, M. R., Clendennen, S. L., Pasch, K. E., & Perry, C. L. (2016). E-
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