Amazon and Ethics: Analysis of Ethical Practices and Recommendations

This report provides a comprehensive analysis of Amazon's business ethics, examining its practices and policies through a detailed case study. The introduction defines business ethics and its importance, setting the stage for an exploration of Amazon's approach to ethical considerations. The main body delves into various aspects of business ethics, including standard working hours, employee issue resolution, resource facilitation, and product quality prioritization, with specific examples from Amazon's operations. The analysis highlights issues such as excessive working hours, inadequate employee support, and a focus on profitability over ethical practices. The conclusion summarizes the negative impacts of prioritizing profits over ethics, affecting brand value and employee trust. Recommendations are provided, suggesting improvements such as prioritizing product quality, reducing employee turnover, controlling workloads, providing training, and implementing effective talent management strategies. The report emphasizes the need for Amazon to adopt ethical practices to enhance its growth, customer satisfaction, and overall business sustainability.

Amazon and Ethics case
study

Table of Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Analysis.............................................................................................................................................3
CONCLUSION.....................................................................................................................................6
Recommendations.................................................................................................................................7
REFERENCES......................................................................................................................................8

INTRODUCTION
Business ethics is defined as using appropriate policies and practices in organisation
in order to perform the roles and responsibilities organisation is a part of. Ethics is more like
establish a proper work culture at organisation level which provides suitable culture to all
employees’ part of the organisation. Business ethics play an important role in enhancing the
capabilities of organisation (Adeleye and et.al., 2020). This provides proper work culture to
employee’s part of the organisation. Ethical practices also support employees in case of
employee facing any issue or problem as a part of the working condition at organisation. This
also improves the employee loyalty in respect to the organisation. Supporting employees in
solving issues and problems also results into long term sustainability of employee in
company. Ethical practices allow company to establish a proper work culture in organisation.
Business ethics also results into diversification at the organisation. Diversify is the key for the
company to enhance its capabilities and potential at the organisational level. Business ethics
guides organisation channelizes honest practices that further result into more profit making
opportunities for the company. This report is based on the case study of Amazon Company in
respect to its business ethics. The case study projected about the approaches of company in
respect to business ethics. The case study project about the incident happened in the company
due to avoidance of the ethical practices at organisation level. This has also resulted into
ineffective work culture and low level of employee satisfaction in respect to the company.
The CEO of Amazon Company focused more on enhancing profitability of company rather
than providing better work culture to the employee’s part of the organisation. Other
companies like Fyre Festival Company also behaved in same manner. The organisation also
focuses more on enhancing profitability even at the cost of exploiting the human resources
part of the organisation. It can be projected that most of the companies give priorities to
enhance the profits rather than channelizes business ethics at work place. This report will
address different aspects related to business ethics ion case of companies and profit making
organisations.
MAIN BODY
Analysis
Business ethics is defined providing suitable work culture to employee’s part of the
organisation. This involves along with keeping the profitability as a business objectives
company also must faces on other objectives also like proper work culture, employee

satisfaction, employee sustainability, ethical practices, honesty and other key ethical factors
as a part of the primary objectives of business. This report will project different aspects
related to Business ethics. The importance of business ethics for the organisation.
Practices involve in Business Ethics
Following practices are a part of the business ethics. In companies following practices
can be implemented as a part of the business ethics.
Standard working hours: Company must keep the standard working hours in the company.
This is an important work practice part of the business ethics. In many companies like the
case study project on Amazon Company the working practices do not give priorities to
standard working hours which has resulted into accidents with human resources at work
place. Working hours more than standard create extra pressure over the shoulders of
employees in company which resulted into low productivity of organisation, low level of
employee satisfaction, high employee turnover in company and other issues company face.
Business ethics promote standard working hours in the company (Belle, 2017). This concept
allows company to improve the work culture of the company along with managing the high
work pressure due to huge product demand. It becomes essential for the company to manage
the work pressure of its work force. Human being is associated with its own limitations and
management of company must respect that fact. In case of Amazon Company the
management and CEO did not give priorities to the working capacities of employees in
company which resulted into working hour of employees more than the standard hours on a
daily basis. Many employees have left the organisation due to the immense work pressure in
company and also not respecting the standard working hour in a day.
Solving employee issues: This is also another key factor related to business ethics. Solving
employee issues is also a critical aspect that channelizes into high level of employee
satisfaction. Dealing with the issues of employees in company allows organization and
management to improve the sustainability of employees at work place by improving the
employee satisfaction rate from organisation. This is also another critical aspect related to
business ethics at work place. In case the company is not able to deal with the issues face by
employees in company it ended up generating high employee turnover rate. In case of case
study on Amazon Company the organisation did not deal with the issues employees in
company was facing which has also resulted into increasing incidents with employees at
work place (Diallo and Lambey-Checchin, 2017). This has also resulted into low level of

employee satisfaction rate at work place. This also negatively affect on the growth and
profitability of the organisation at work place. Business ethics drives management and
leadership in company to priorities the issues employees in company face so that better level
of employee satisfaction can be created at work place. This also results into improved work
culture at organisational level in company.
Facilitate resources: This is another key factor related to ethical practices at organisation.
Facilitating resources is also a key factor company can channelizes to achieve its objectives
and growth in company. It becomes important for the company to proper resources to
employees part of the company. Facilitating resources to employees will allow them in
meeting all individual roles and responsibilities in mote productive manner. Resources are the
luxury employees carry as a part of the roles and responsibilities segregated to them in
organisation (Gerde and Michaelson, 2019). In case of big companies like Amazon Company
employee face immense work load and work pressure. By facilitating resources to employees
in company management and leadership can provide better treatment to employees in
company that can support them in dealing with different issues and accidents. In current case
study on Amazon Company employees are facing accident at work place. Management is not
able to deal with such accidents effectively that has also resulted into low employee
satisfaction rate at organisation and also the high rate of employee turnover at work place.
Practices in business ethics support the company to cater more resources to employees part of
the organisation so that they can facilitate their services to organisation is more professional
and productive manner. Resources support employees in enhancing the capabilities which
further channelizes into better growth and productivity at work place.
Priorities quality products: Prioritising quality products is also among the key side of the
business ethics practice at work place. Business ethics promote quality of products over
quality outcomes of business. In case study of Amazon Company the management and CEO
of organisation has priorities profitability over any other practice of business. This has heat
badly the image of company in market. It has also spoiled the quality of products company
offer to its customers. In order to channelize effective profitability company management has
been more concerned towards raising profits rather than raising the quality of products as a
part of the business practice. Business ethics give support to improve the quality of products
rather than focusing only towards improving he outcome out of the business practices.
Business ethics never priorities profitability as the ultimate objective behind the business
operations of company (Melkevik, 2019). CEO of Amazon Company also beliefs that

profitability is the ultimate objective behind the business operations company undertake. This
is the wrong strategic tool company can use as per the concepts and philosophies provide by
business ethics. It becomes essential for the companies like Amazon to modify its objectives
of business by transforming into fulfilling needs of the customers more than entertaining
profits for business operations.
Meetings needs of customers: In recent time Amazon Company has faced controversies
related to not taking customers issues seriously. This is also an critical issue business ethics
deal with. The concepts of business ethics give emphasis to meeting all different needs of
target customers as a priority basis rather than focusing more on profits and business
outcomes. It becomes essential for the company to meet all different needs of target
customers in market rather than emphasis on the profitability company can generate only as a
part of the business operations. Company must channelize product development campaign
also that all needs of customers can be addressed in more productive manner (Oh and Park,
2017). These will also result into positive brand image of organisation in market. Amazon
Company didn’t follow the policies and concepts of business ethics that has established
negative image of company in market. The organisation is denoted more as profit making
organisation rather than being called as customer oriented brand or organisation. The
company has channelized different product development campaign which has resulted into
currently the brand offers multiple ranges of products. Business ethics concepts will allow
company to achieve the best level of brand presence in market.
Business ethics is a key concepts companies can follow in order to entertain better
profitability in market. The concepts of business ethics allows company to generate profits
along with following only ethical practices. This also results into positive brand image in
market. Company able to earn profits along with meeting up needs of people.
CONCLUSION
Business ethics is the concepts that denote the fact that company mist give priorities
to channelize ethical practices and policies as a part of the business operations. In case of
Amazon Company give more priorities to profits over employee satisfaction, customer
satisfaction, work culture and other such factors related to business ethics. Company has
faced issues like low employee satisfaction rate, high labour turnover, low productivity of
employees, more recruitment cost for company and other related issues (Robertson, 2017).

All these aspects related to company’s policies have resulted into accident at work place,
damage to human resources of company and other such issues. This can be concluded that by
not focusing on the business ethics company has negatively affected its brand value and trust
of human resources part of the organisation. In order to improve the work culture company
can channelizes key business ethics policies to enhance the growth capabilities of company in
target market.
Recommendations
It can recommend to the Amazon Company on the basis of the case study and the
concepts and philosophies of the business ethics that company must prioritise quality of
business over the profits. It can recommend that company must focus over profits as a part of
the business operations but it also rather focus to enhance the customer trust in respect to the
organisation. CEO of Amazon Company Jeff Bozes must give priorities to reduce the
employee turnover rate in organisation. It becomes important for the company to keep the
employees of company satisfied in regards to the company’s policies and approaches towards
managing its human resources. It can also recommend that company must control the work
load and pressure over the shoulder of its work force (Ryan, 2017). It becomes important that
employees of company must be feet for the job. In case of damage to employees part of the
company it can negative affect the talent management process of company. Skilled and
potential employees will never be interested enough to join the organisation in case the
company not control the accidents and work pressure of its human resources (Schwartz,
2017). It can recommend that company can channelize trainings for its employees so that
they can manage all the roles in te company in more professional manner. This will allow
employees to enhance the capabilities and abilities. It can recommend that different
approaches channelizes by company as a part of talent management will allow them to
improve the potential of company in respect to generate profits out of the business operations.
Business ethics is a key concept company can apply for enhancing the growth of company in
ling term. This will also create positive brand image of company which supports company in
long term for achieving its objectives.

REFERENCES
Books and Journals
Adeleye, I. and et.al., 2020. Business Ethics in Africa: The Role of Institutional Context,
Social Relevance, and Development Challenges. Journal of Business Ethics. 161(4).
pp.717-729.
Belle, S. M., 2017. Knowledge stewardship as an ethos-driven approach to business
ethics. Journal of business ethics. 142(1). pp.83-91.
Diallo, M. F. and Lambey-Checchin, C., 2017. Consumers’ perceptions of retail business
ethics and loyalty to the retailer: The moderating role of social discount
practices. Journal of business ethics. 141(3). pp.435-449.
Gerde, V. W. and Michaelson, C., 2019. Global Perspectives on Business Ethics from the
40th Anniversary Conference of the Hoffman Center for Business Ethics at Bentley
University. 2016.
Melkevik, Å., 2019. A theory of business eunomics: the means–ends relation in business
ethics. Journal of Business Ethics. 160(1). pp.293-305.
Oh, I. and Park, G. S., 2017. Political Economy of Business Ethics in East Asia. In The
Political Economy of Business Ethics in East Asia (pp. 151-157). Chandos
Publishing.
Robertson, D. C., 2017. Business ethics across cultures. The Blackwell Handbook of Cross‐
Cultural Management. pp.361-392.
Ryan, L. V., 2017. Sex differences through a neuroscience lens: Implications for business
ethics. Journal of Business Ethics. 144(4). pp.771-782.
Schwartz, M. S., 2017. Business ethics: An ethical decision-making approach. John Wiley &
Sons.