Business Ethics and Amazon: Perspectives and Recommendations

This report presents a comprehensive analysis of business ethics within Amazon, examining the perspectives of various stakeholders including employees, customers, the CEO, and health and safety officers. The report highlights concerns regarding working conditions, employee safety, and the importance of ethical practices in maintaining a positive corporate culture and ensuring customer satisfaction. It delves into the role of business ethics in managing conflicts, improving communication, and enhancing overall organizational performance. The analysis underscores the need for Amazon to prioritize ethical standards, implement regulatory codes, and promote ethical behavior from top to bottom. The report concludes with several recommendations aimed at improving the company's approach to business ethics, emphasizing the importance of worker welfare and the ethical treatment of all stakeholders to achieve organizational objectives and foster a more sustainable and responsible business model. The report also highlights the importance of ethical communication and leadership.

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Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
ANALYSIS......................................................................................................................................4
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................7
REFERENCES................................................................................................................................8

EXECUTIVE SUMMARY
The concept of Business Ethics and its understanding for the organisation is important as it
offers them various advantages in terms of better image amongst stakeholders, better
performance and teamwork among the employees with greater level of motivation etc. But some
issues such as healthy and safe working conditions, effective communication system and
responsible managers for managing the problems of workers is important to be managed so that
the level of satisfaction of the employees is ensured. The aim of the report is to determine the
importance of business ethics in the Amazon so that perspectives of different people associated
with the organisation such as customers, workers, managerial personnel, politicians are
considered on the basis of which recommendations are provided for the organisation. This
reports talks about the analysis of the perspectives of the following such as the workers of the
organisation, health and safety officers, CEO of Amazon in respect to business ethics is
considered. This is with the view that the issues related to unacceptable working conditions and
careless behaviour with employees can be managed with the help of ethical practices.
INTRODUCTION
Business ethics is study of the policies and practices of the business for various
controversial issues such as corporate governance, discrimination etc. It is related with the
implementation of various business policies and practices in context of various controversial
matters. It establishes various moral rules for the businesses so that they can govern their
activities and can take better decisions for satisfying the expectations of customers, shareholders
and clients (Crane, 2019). It is crucial for the business is to maintain their ethical practices as
with the help of this they can ensure better reputation of the organisation along with efficiency in
managing financial and legal issues. Also it enables them to provide benefit to each and everyone
who is associated with the organisation. Ethical behaviour of the organisation the profitability as
with these business relations can be improved and productivity of the employees can be
enhanced. This report is based on the case study of Amazon which has been facing an issue
related to the health and safety of their employees as due to tremendous pressure on the
employees for achieving their targets the number of accidents within the organisation has
increased which adversely affect the reputation of the company as well as the motivation level of
the employees. This is due to the dangerous working conditions for the employees along with

lack of safety measures due to which the number of accidents in the warehouse of Amazon is
more than Tesco whose warehouse is located nearby. This report is focussing upon the
consideration for the organisation towards the importance of ethics from the perspectives of
different people such as customers, employees, CEO and the politicians. In this report the role of
ethics will be considered in context of managing such incidents and improving the working
conditions for the employees. On the basis of the analysis of different aspects in the report
various recommendations are provided to the organisation.
ANALYSIS
For achieving the objectives of the organisation it is important that they emphasis better
workforce as with the help of their contribution the company can ensure their success. It can be
done with better working conditions to the employees and effective management of the work
pressure. The better working conditions reduce the chances of injuries and incidents for the
employees along with better treatment with the employees (Mitonga-Monga, Flotman and
Cilliers, 2016). To ensure this the organisation need to lay their emphasis on the formulation of
various policies considering the business ethics so that the organisation such as Amazon can
efficiently ensure better, competent and motivated workforce.
Analysis of whether the CEO of Amazon considers ethics within the organisation as their priority
On the basis of the opinion of Jeff Bezos it can be analysed that ethics is crucial for the
organisation as it formulates, regulate and managers the behaviour of the people associated with
the organisation as well as in developing better corporate culture at the workplace. Ethics in
business at different level ensure that the confidence of public on the organisation is revitalized
as well as the level of contribution of employees can be enhanced. With effective leadership the
ethical code of conduct can be incorporated within the organisation so that such problems which
are faced at the warehouse related to unacceptable working conditions and tremendous pressure
on the employees can be managed well. In managing business ethics and such issues leadership
is crucial because they can be held liable and accountable for any such practices. Business ethics
is crucial for the organisation in terms of integrity among the people and encourages
trustworthiness, respect, responsibility, fairness, caring, concern for others, law abiding etc. With
the help of this each and every person working in the organisation can be made accountable for
their work as per their roles and responsibilities. This leads to formulation of better workplace
culture as superiors will be responsible and accountable to the issues faced by their subordinates.

Due to this effective management of work and pressure can be made possible at different levels
so that no one within the organisation is exploited for extra work with hazardous working
conditions (Richardson, Yaapar and Amir, 2016). Good ethics leads to good business as well as
improved performance of the organisation which encourages participation understanding among
each other and with the help of this the communication can be improved thus it can facilitate the
entire management for managing various such issues that has direct impact on the human
resources, profitability of the organisation as well as your reputation (Robertson, Voegtlin and
Maak, 2017).
Analysis of whether the workers considers ethics as the priority of the organisation
As per the view of the employees business ethics is crucial for the organisation and must
be on their priority as with the help of this strong ethical culture can be developed which is
beneficial for the organisation as well as their employees. With the effective workplace ethics
and the code of conduct the managers working in the organisation are responsible for safety so
that the employees can feel safe and all the standards that have been established are followed
morally. In addition to this the ethical guidelines determines the tone that facilitate the
organisation to manage the conflicts and other issues related to the employees (Bush, 2017). This
is because the business ethics provides employees handbook formulated by the management
including all the fair procedures for treating employees and resolving various issues faced by
them. Also ethical communication within the workplace can be fostered the help of which needs
of the staff can be clearly identified and managed so that the problems that are faced by the
employees in context of avoidable injuries and poor treatment with the employees. If business
ethics is incorporated then ethical standards are followed with the help of which discrimination
can be prevented along with better working conditions and reduced number of ill-health. Worker
believes that workplace ethics enhances alignment of the values of the business with that of the
workers so that they can put forward their problems to the management and with this the
effective leaderships can facilitate them in getting their work pressure reduced and in providing
better as well as healthy workplace so that mis-happenings can be reduced and the overall
productivity and performance of the worker can be improved (Bagdasarov, 2016).
Analysis of whether the Consumers considers ethics as the priority of the organisation
As per the view of the customer it can be analysed that an organisation need to take into
consideration ethics and ethical standards so that a positive corporate culture can be developed as

well as the confidence of the consumers can be gained by the organisation. When an organisation
performs their business practices considering ethical standard then it increases the customer
loyalty because this ensures that the business has been making fair and honest advertisements for
their offerings to the customers. If the organisation does not efficiently meet with the complaints
made by the consumers then they loses their confidence which has adverse impact on both their
profitability as well as their performance. Due to this assistant training and policies must be
formulated so that the employees operates with honesty and treat their customers in a better way.
Apart from this the organisation must identify requirement of the consumers and their target
market so that they can offer their product and services as per their value statement and protocols
so that the trust the customer increases as they meet higher ethical standards to satisfy the
customers (Duska, Duska and Kury, 2018). Further it also improves the image of the
organisation as sustainable and socially responsible for their actions which facilitates them to
enhance their reputation and in ensuring the loyalty of the customers. Also with the help of this
the company can easily reduce the number of complainants and the lawsuits from the customers
as it increase the faith of the customers on the organisation due to which they fairly communicate
with the management through their customer services regarding their issues.
Analysis of whether the Health and safety officers considers ethics as the priority of the
organisation
As per the view of Health and safety officers the priority on the organisation must be the
safety of the organisation which can be with ethics at priority or not. The practicing of safety for
the employees working in the organisation is an ethical component which the management must
consider so that they can ensure lesser legal proceedings against them. Safety of the employees
includes providing high quality drinking water, safety instruments and equipments, fixed
working hours, better communication and efficient redressal system show that the problems
faced by the employees can be resolved (Schwartz, 2016). Incorporation of ethical standards
facilitates the organisation in reducing their financial liability in context of providing better
treatment and compensation as well as lawsuits. The warehouse of Amazon has been listed under
the list of hazardous places in the USA due to which the reputation of the organisation gets
affected among the employees and the workforce looking for the job. For the organisation
determination of ethically responsible medium for managing any situation is always a better
option as with this they can manage the impact on various stakeholders associated with them.

Further maintenance of policies and procedures for managing harassment and comfortable
workplace environment for the employees is crucial as with this pressure of the employees can
be managed efficiently and their level of motivation can be maintained so that their performance
and productivity can be enhanced (Kaptein, 2017).
CONCLUSION
It is concluded from the above report that the management of the organisation need to take
into consideration the issues that are faced by the employees at the lower level so that various
problems can be avoided. The safety to the employees in terms of better working conditions and
better treatment must be ensured with the help of ethical consideration and ethical standards.
This will enable them in achieving organisational objectives by satisfying all of their
stakeholders. To support this, the organisation must analyse the viewpoint of various people
crucial for them in terms of management such as CEO, health and safety officers etc. as well as
ground-level operations such workers, managers etc.
RECOMMENDATIONS
To manage the situation faced by Amazon in context to the careless attitude of the
organisation towards the welfare of the workers business ethics can efficiency be used as a tool
to minimise is adverse impact organisation as well as their employees (Barry, 2016). For this
various recommendations that are made on the basis of analysis are given below:
 To promote the ethics within the organisation ethical standards must be established as with
the help of this regulatory codes can be determined as well as ethical behaviour can be
ensured from top to down. This will enable in managing the culture and making people
responsible for various issues faced so that necessary and timely actions can be taken for
preventing severe impacts (McLinton, 2018).
 The visibility of code of conduct must be maximized so that each and every member has
understanding of their rights and performance standards. This will also ensure workers
determine the channel of communication so that they can put forward their views and
opinions along with their problems.
 The disciplinary policies must be communicated clearly so that misconduct can be managed
efficiently and investigation for the misconduct allegation must be done promptly so that
various lawsuits can be avoided and harm to the reputation can be prevented.

REFERENCES
Books and Journal
Bagdasarov, Z., and et. al., 2016. Mental models and ethical decision making: The mediating
role of sensemaking. Journal of Business Ethics. 138(1). pp.133-144.
Barry, N., 2016. Business ethics. Springer.
Bush, V., and et. al., 2017. The sales profession as a subculture: Implications for ethical decision
making. Journal of Business Ethics. 142(3). pp.549-565.
Crane, A., and et. al., 2019. Business ethics: Managing corporate citizenship and sustainability
in the age of globalization. Oxford University Press, USA.
Duska, R.F., Duska, B.S. and Kury, K.W., 2018. Accounting ethics. John Wiley & Sons.
Kaptein, M., 2017. The battle for business ethics: A struggle theory. Journal of Business
Ethics. 144(2). pp.343-361.
McLinton, S.S., and et. al., 2018. Benchmarking working conditions for health and safety in the
frontline healthcare industry: Perspectives from Australia and Malaysia. Journal of
Advanced Nursing. 74(8). pp.1851-1862.
Mitonga-Monga, J., Flotman, A.P. and Cilliers, F., 2016. Workplace ethics culture and work
engagement: The mediating effect of ethical leadership in a developing world
context. Journal of Psychology in Africa. 26(4). pp.326-333.
Richardson, C., Yaapar, M.S. and Amir, S., 2016. Budi and Malay workplace ethics. Journal of
Asia Business Studies.
Robertson, D.C., Voegtlin, C. and Maak, T., 2017. Business ethics: The promise of
neuroscience. Journal of Business Ethics. 144(4). pp.679-697.
Schwartz, M.S., 2016. Ethical decision-making theory: An integrated approach. Journal of
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