Business Ethics Analysis Report: Lynas Corporation Market Analysis

This report provides a business ethics analysis of Lynas Corporation, focusing on its market characteristics, growth, and customer segments within the rare earth industry. It examines Lynas Corporation's role as a key supplier of rare earths, essential for high-technology industries, particularly those in energy-efficient sectors. The analysis highlights the increasing demand for rare earths, driven by advancements in materials technology and the growing importance of these elements in various sectors, including automotive and electronics. The report also touches upon the impact of market trends and the influence of the leadership team on the company's operations and awareness of the products offered. References to relevant academic sources are also provided, offering a comprehensive overview of the company's market position and ethical considerations.

Running head: BUSINESS ETHICS ANALYSIS
BUSINESS ETHICS ANALYSIS
Name of the Student
Name of the University
Author Note

1BUSINESS ETHICS ANALYSIS
Description of the market characteristics based on size, growth and segments that it
aims to enter
Lynas Corporation is the integrated source of the rare earths from the mines to the
customers. The rare earths are considered to be major inputs that are required for the high
growth, high technology based future facing industries. The organizations that are a part of
the energy efficient sectors require rare earths for different operations. Lynas Corporation has
an alignment of assets that are required for the purpose of exploring, developing, mining and
processing the rare earth based minerals (Lynascorp.com 2019). The major assets that have
been held by the organization include Mt Weld, Mt Weld Concentration Plant, Lynas
Malaysia. The products based on rare earths are processed at the facilities of Lynas Malaysia.
Lynas is also considered to be quite attractive to the key customers as the supplier of the
various high quality rare earths that include prasepdymium and neodymium that are used in
the magnets Cerium and Lanthanum (Eggert et al. 2016).
The growth of the organization is mainly based on increase that has been depicted in
the usage of rare earths. The advancement materials based technology is considered to be an
important factor that has an impact on the operations of an organization like Lynas
Corporation. The Rare earths have started playing a major role in automotive, electronics,
petrochemical sectors and the environmental protection as well. The analysts in the industry
have expected a growth in the demands in key end use based markets that grow ahead of the
global GDP that is gained per year (Kiggins 2015). The strong demand that has been created
for the rare earth based materials have an impact on the sales of the organization and
development of the products as well. The needs related to energy efficiency in the operations
of various organizations have started increasing in the last few years. This has further been
able to enhance the requirement of rare earths in the production process of various
organizations in the modern business environment (Nassar, Du and Graedel 2015).

2BUSINESS ETHICS ANALYSIS
The use of rare earths in the organizations belonging to energy efficient sectors has
been able to play a major role in enhancing the profitability levels and revenues as well. The
different customer segments of an organization like Lynas Corporation are able to play a
major role in the ways by which the demands related to rare earths have increased. Essential
inputs are provided by the rare earths to growth of various organizations in the country
(Nassar, Du and Graedel 2015). Overall GDP of the country is also influenced by the changes
that take place in the usage of the rare earths. The leadership team of Lynas Corporation has
also played a major role in proper improvement of the operations of the firm and increasing
the awareness related to the products that are offered to various customer segments and their
usage as well (Eggert et al. 2016).

3BUSINESS ETHICS ANALYSIS
References
Eggert, R., Wadia, C., Anderson, C., Bauer, D., Fields, F., Meinert, L. and Taylor, P., 2016.
Rare earths: market disruption, innovation, and global supply chains. Annual Review of
Environment and Resources, 41, pp.199-222.
Kiggins, R.D., 2015. The strategic and security implications of rare earths. In The Political
Economy of Rare Earth Elements (pp. 1-19). Palgrave Macmillan, London.
Lynascorp.com 2019. Home - Lynas Corporation. [online] Lynas Corporation. Available at:
https://www.lynascorp.com/ [Accessed 12 Oct. 2019].
Nassar, N.T., Du, X. and Graedel, T.E., 2015. Criticality of the rare earth elements. Journal
of Industrial Ecology, 19(6), pp.1044-1054.