Business Ethics and Reflective Analysis: Cadbury Case Study Report

This report provides a reflective analysis of Cadbury's business ethics, utilizing Klob's reflective model to evaluate the company's ethical responsibilities and practices. The analysis begins with a concrete experience, discussing the positive perception of Cadbury's ethical standards. It then moves to reflective observation, highlighting the company's efforts to support suppliers, employees, and customers, and the impact on its brand image. The abstract conceptualization phase acknowledges areas for improvement, particularly concerning labor practices in cocoa production, and suggests increased inspections to ensure ethical operations. Finally, the active experimentation stage proposes self-evaluation methods, including a social responsibility body, to maintain product quality and ethical business conduct. The report references several academic sources to support its arguments and conclusions. The analysis emphasizes the importance of maintaining ethical standards across all levels of the organization to ensure long-term success and consumer trust.

BUSINESS ETHICS

TABLE OF CONTENT
PART B............................................................................................................................................3
REFLECTIVE LEARNING............................................................................................................3
REFERENCES................................................................................................................................5

PART B
REFLECTIVE LEARNING
Klob's reflective model is known as a model which also known as the experimental
learning of a topic. In this model the individuals explains it owns experiences which is then
reviewed and analysed with this model for the evaluation of systematic reflection in a three stage
format. The stages of Klob reflective cycle according to the business ethics can be explained in
the following ways,
Concrete experience :
I have understood that from the business ethics analysation of Cadbury that this company
is following its ethical responsibilities very well. From my knowledge related to the experiences
shared about the Cadbury which is a company I have been praising since my childhood. I have
never came across situations In which I had to judge this company's performance with the help of
an ethical philosophy which stated about the rights and wrongs in the organization. This allowed
me to understand the importance of the ethical steps taken by Cadbury and its senior
management team for maintaining the business standards (Burton, Kavanagh and Brigham,
2019).
Reflective observation :
Cadbury has shown us how to improve the ethical responsibilities by helping its suppliers
, employees and customers in many ways. This has affected the business as it the brand image
which was already very good for this company improved a lot after these activities. The
company helps its suppliers by providing technical and social help for the production of the
product. In many ways this organization has proved itself by maintaining its consistency in all
the factors that can affect the performance of the company in the future. I have been a regular
customer for the products of this company and never have I ever notices any differences in the
quality of the product of Cadbury (Burton, 2019).
Abstract conceptualization :
This organization although has proved itself in its ethical responsibilities but there is
always something on which it can improve on. Specially regarding the labours which work for
this company in the small nations. From some analysis I have found that in certain areas there is
child labour for the production of Cocoa which is needed for the chocolate production. The

company should try to increase its inspections in all the sectors and facilities so that it can be
able to completely remove the unethical practices from its organization. This is how the
company will be able to make sure that ethical responsibility is maintained throughout its
operations from high to low levels.
Active Experimentation :
It is hard to judge a system from the top and very difficult to find the errors in the system
for a multinational company like Cadbury. My suggestion for this company would be to test its
self by taking self evaluation methods. It can have a social responsibility maintaining body
which will inspect the business from top to the bottom. This will allow the company to make
sure that the quality of the product is not getting hampered and also that the business is running
totally in ethical manner (Cowton, 2017).

REFERENCES
Books and Journals
Burton, N., Kavanagh, D. and Brigham, M., 2019. Religion, organization and company law–a
case study of a Quaker business. Management & Organizational History. 14(4).
pp.317-336.
Burton, N., 2019. Guest introduction Quaker business, industry and commerce: new critical
perspectives and pathways. Quaker Studies. 24(2). pp.181-188.
Cowton, C., 2017. Business ethics in the UK. In Encyclopedia of Business and Professional
Ethics. Springer Verlag.