Business Ethics: Social Enterprises - Objectives, Operations, Outcomes

This report provides an introduction to social enterprises, organizations that aim to maximize human and environmental wellbeing through strategic planning and revenue generation. It differentiates social enterprises from NGOs and highlights their objectives, which include addressing community needs, providing employment, and improving social structures. The report uses Good Cycles, located in Melbourne, Australia, as a case study. Good Cycles empowers unemployed youth through training programs and employment opportunities, adhering to employment legislation and prioritizing data protection. The company's initiatives include the Pedal Empowerment Program (PEP) for mental health support and various community programs. Through interviews and observations, the report demonstrates Good Cycles' positive impact on the community, including job creation, skill development, and healthcare support. The report concludes that the company's ethical approach and commitment to personal and professional development reflect its corporate attitude, aiming to improve the lives of unemployed youth and bring about changes in the social structures.

Running head: BUSINESS ETHICS
Introduction to Social enterprises- Objectives, Operations and Outcomes
Social enterprise is an organization that makes use of strategic planning for ensuring the
maximization of the human and the environmental wellbeing. Unlike the NGO’s, the companies
are aimed at bringing in changes in the social structure through the means of generating revenue
and in certain stages acts like benefit corporations or a community interests company which aims
at supporting the communities through the services provided by them. Alternatively, the
activities that are being undertaken by the companies based on their requirements of improving
the CSR ratings is again a contradictory measure for the social enterprises, as their mission and
vision is centralized to their major objective.
The major objectives of the social enterprises are to understand the various necessities of
the community based on the employment and remuneration for providing them with the same. It
has helped the companies in making improvements in the communities. The outcomes of the
actions taken by the social enterprise are based on the improvements brought about by the
undertakings of the companies in the society and the lifestyle of the people. The activities
undertaken by the organizations in bringing about changes in the social and the individual
lifestyle of the people have brought about changes relating to their existence in a modern
capitalized situation. It aims at enumerating ways to support the people without compromising
the growth of the social enterprises.

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Company details of Good Cycles
Located in Melbourne, Australia, Good Cycles organization has achieved accolades and
glory by transforming the lives of unemployed youths. It is focused on empowering the youths
through the activities undertaken by them.
Collaboration and support from the personnel of different departments enables the
managers to plan quality-training services for the trainees. Along with this, the network chain of
the organization is widespread, which broadens the perspectives of the managers in terms of
enriching the preconceived knowledge and skills of the aspiring youths. The organization
adheres to the standards and protocols of the employment legislation. Specifically, the
organization abides by Data Protection Act (1998) for safeguarding the personal details of the
employees from leaking or hacking activities.
Observations and reflections
The concerned company has taken steps in order to empower the youth through their
planned programs and their approaches towards contributing towards the development of the
communities in Australia. It aims at supporting the mental health diseases faced by the majority
of the youths through their Pedal Empowerment Program (PEP). It has helped in bringing in
changes in the social structure and the life of the people in the community. They also facilitate
the Employment program through which they create jobs for various unemployed people which
results to enhancing their lifestyle. It creates a considerable change in the communities through
the activities that are planned by the company based on their objectives. Estimations have taken
shapes of different schemes and programs that the company undertakes in order to build a strong
community. 20% of the young people are unemployed, which results to social isolation and

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corrupted mentality (Goodcycles.org., 2018). On the other hand, one out of four young people
suffer from mental ailments which is being supported by the organization. The manager of the
organization was interviewed while making a note of the activities undertaken by the company.
According to Mr. Liem Cowley, the general manager of Good Cycle, the company has taken
steps to improve the lifestyle and the community through creating ample amount of employment.
The organization has enhanced their reputation by organizing various community programs.
Some of these are The Pedal Empowerment Program (PEP), Supported Employment Programs
and Work Experience Programs among others. Apart from this, various and wide-ranging
engagement programs are organized by Goodcycle, such as, Community Bike Sheds, programs
exclusively for women; school programs- Fixing the cycles and others.The company has also
taken steps to improve the wellbeing of the people through the utilization of the Pedal
Empowerment Program relating to the healthcare (Goodcycles.org., 2018). There are instances
where the organization has taken steps to help the people in receiving their required health care
facilities. The website Goodcycles.org. (2018) stated Kasey Holyman, the community program
manager of the organization, stated that the organization has involved itself in large monetary
transactions out of the common funds for helping the communities through the creation of
employment. The company also aims at nourishing the skills of the people through their
programs and sessions. Belinda Woodruff, transitional employment manager of the organization,
stated that the company has taken steps to improve the social conditions not with the aim of
improving the CSR ratings of the company, but is aimed at the holistic concept of improving the
lifestyle of the communities. The manner in which the company helped Thierry is worth
mentioning in this context. Thierry was brought to Australia for undertaking a surgery on his
legs. The website of the organization (Goodcycles.org., (2018) stated that the company took

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steps in order to support Thierry through the company’s Pedal Empowerment Program. It has
helped in the undertaking of the steps that are required for maintaining a good impact on the
society. According to Donovan Roberts, the trainer, the company has taken steps to engage itself
in the issues faced by the communities by understanding the requirements of the training and
thereby train and empower the people for creating employment.
According to a consumer of the company, Mr. Kobayashi, progress made by the company
in the market clearly portrays the success story of the organization in the market. The company
has made significant improvements in the utilization of the assets and the creation of revenue
since its inception. The huge difference of the revenue structure and the assets implies the growth
of the company based on the smooth functioning of the organization. On the other hand, the
company has taken steps to empower the employment through undertaking the specific programs
and schemes for making the people proficient. The integrated training programs that is being
undertaken by the organization has helped in the mitigating the actions taken by the company for
creating employment. The quality of the sessions is being enhanced through the careful
supervision of the training and the professionals that are appointed for the enhancement of the
skills of the employees and the new comers. According to an employee, Bicycles for Humanity
and Rumbalara approached the concerned company for undertaking steps and for training their
trainers through their engagement programs. This portrays the success of the company in the
market.
Alternatively, the company being the benefactor of many youths in and around the region
has gained positive ratings. The progress of the company is based on the servicers that the
company extends to the community in improving the standard of living and caring for the lives
and the healthcare opportunities of the people. The services provided by Good Cycle provide the

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aspiring youths with an escape from the claustrophobic existence. Specifically, it is an escape
towards empowerment, independence and a meaningful existence. Emerging successful in
achieving this existence would make the organizational personnel a savior in the lives of these
distressed youth. The CEO of the company stated that the maintenance of ethical approach in
dealing with the youths reflects their company’s corporate attitude. It is aimed at achieving
proper professional development through personal development. The company is focused on
bringing in changes in the social structures and in the lifestyle of the unemployed youth.

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References
Goodcycles.org. (2018). Inspiring Victorians give a child with no name new legs and a fresh
start Goodcycles.org. Retrieved 2 January 2018, from
https://www.goodcycles.org/wp-content/uploads/2016/12/Herald-Sun-Article-4-May-2014.pdf
Goodcycles.org. (2018). Community Programs. Good Cycles. Retrieved 2 January 2018, from
https://www.goodcycles.org/social-enterprise/

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Appendix
Appendice 1
Figure 1: Comparison of Assets of the
Company
(Source: Goodcycles.org. 2018 )
Figure 2: Comparison of revenue growth
(Source: Goodcycles.org. 2018)

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Appendice 2
Figure 3: Logo of the company
(Source: Goodcycles.org. 2018)

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Appendice 3
Figure 4: The manufacturing unit of the company
(Source: Goodcycles.org. 2018)

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