Business Futures in the Contemporary World: Leadership and Strategy

This report provides a comprehensive analysis of business futures, focusing on leadership approaches, organizational responsibility, and ethical considerations within the context of the contemporary world. The report examines different leadership styles, organizational structures, and the implications of responsible leadership across various sectors. It critically distinguishes organizational responsibility from responsible leadership, highlighting their impact on public, private, and third-sector institutions. Furthermore, the report explores the evolving relationship between business, government, and civil society, emphasizing ethical and corporate social responsibilities. The report also delves into the impact of social media on business organizations, including key categories, tools, and approaches. The analysis is contextualized using Marks and Spencer as a case study, providing practical insights for marketing managers and other business professionals.

Business Futures in
the Contemporary
World

Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
What are the different approach of leadership and their relevance towards effective cultural better
contemporary specialist areas in depth?...................................................................................................3
TASK 2.......................................................................................................................................................4
Critically distinguish organizational responsibility and responsible leadership and their implications for
public, private and third sector institutions..............................................................................................4
TASK 3.......................................................................................................................................................6
Examine the evolving and complex relationship between business, government and civil society in
terms of ethical and corporate social responsibilities...............................................................................6
TASK 4.......................................................................................................................................................8
Key categories, social media tools and organizational approaches in context with social media and
impact on business organization..............................................................................................................8
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................11

INTRODUCTION
Business future is kind of idea that depicts about virtual services to offer people as well
as generating advanced type of opportunities in which different types of business come across to
join and expand their business into international level. Now a days advanced IT, Automobile,
Retail and other industry enhance their innovative service and Artificial intelligence plays an
important role to make their business expansion with better manner. There is high scope of next
2025-2030 new innovative business along with existing multinational business can prevail more
positive way of outcomes that could generate high trends in their products and services. For this
report the organization is consider is Marks and Spencer Group plc which is major British
multinational retailer which specialize to offer retailing clothes, home products and better food
products which is having mostly labeled (Bhattacharya, Momaya and Iyer, 2021). According to
the report, the specific role is considered Marketing Manager Role. In this following report, the
topics are considered to implies about different leadership approved along with organizational
responsibility and better responsible within leadership implication that highlight on the basis of
culture sector. To examine the complex relationship between business, government and civil
society within the context of ethical and corporate social responsibilities. Applied knowledge
through an understanding of better key categories approaches towards media and impact of
business organization.
TASK 1
What are the different approach of leadership and their relevance towards effective cultural
better contemporary specialist areas in depth?
Leadership is the managerial concept which helps to communicate as well as motivate to people
towards their expectancy goals and objectives. There are different approaches of Leadership in
which Marks and Spencer company would follow to maintain their culture and maintain
contemporary business understand area of sales department:
Approaches of Leadership :
 Autocratic Leaders: This type of leaders are ones who are not having interest into
consulting within their team or other organization member even they only put their world
which is useful effective manner. This would be appropriate when to make decision
quickly. In organization Top level of management are ones who have these traits to
undertaking decisions through their own (Jagoe, 2021). However, this type of style can be
demobilizing and it can be lead too high level of absenteeism and staff turnover.
 Democratic Leader: To make the final decision these leaders make consult within
employees before implementing through effective decision making process. They are

used to encourage activity by making consult with employees about certain suggestion
and other aspect to get interact within better manner. Leaders are more friendly and they
have positive behaviour to better regulate within proper working outcomes. enhanced.
 Laissez faire : the leaders are provide effective team member to better team member with
having lot of freedom in how they do their work within set of deadlines. As they usually
provide better resources that enhance job satisfaction which leads towards gain high job
satisfaction within effective manner.
As per the above approaches all are important for a business organization but it is always been
suggested that company should focus on built up democratic style of leadership because on the
basis of that a positive work environment would be developed. By being a marketing manager in
Mark and Spencer the most crucial thing is to develop an understanding about what leadership
approach should be applied by company. So, by focusing on certain areas it was analysed that the
best approach is democratic style (Virta and Räisänen, 2021). With the help of such leadership
approach whether it’s a private sector or a public sector everything is done in a very smooth
manner. On the basis of this the future of business in terms of contemporary world also gets
enhanced. There are many other approaches also in which a business can use for their specialist
areas but in context with Mark and Spencer the focus was always on applying the democratic
style of leadership. In terms of this by understanding about all marketing areas and other
business organizations it was determines that the best approach would be that only.
TASK 2
Critically distinguish organizational responsibility and responsible leadership and their
implications for public, private and third sector institutions
Organisational responsibility is defined as a concept of ensuring that business runs in an
effective manner and provide various types of benefits to all individuals. A company cannot run
their business operations without organizational responsibilities. It involves various elements like
on the basis of model of structure, coordination, allocation of duties and many more. On the
basis of structure each business organization follows a model which deals in how they run their
operations. It is in relation with information, control and power. Through this structure only it
determines certain rules and laws through which they manages the level of compliance. In
context with allocation of all duties a proper structure is followed and provides commitment to
all personal as well as team responsibilities also. In accordance with coordination it determines
the overall business performance because on the basis of that a company is able to achieve

success. Responsibility leadership refers to making certain sustainable business decisions in
accordance with all interests of stakeholders like the suppliers, employees and many more. It is
not easy for business organization to assess overall responsibility leadership. There are various
type of challenges that they may face as a leader because all the people have different demands
because each have their own needs and wants (Cameron, 2021). There are different traits and
talents which are needed in accordance with responsible leaders like integrity, honesty, empathy
and many more. It can’t be assured that challenges would come only within the organization but
also from outside the company.
There are various types of organizational responsibilities like allocating all duties, following a
model and many more. Every business organization need to perform their certain responsibilities
and it gets efficiently performed with the help of a responsible leadership. Responsible
leadership creates a direct impact on organization responsibilities. In context with Mark and
Spencer it is further been explained as below:-
 Corporate social responsibility:- It is defined as an effort to improve an companies both
social as well as environmental impact. Each company assures that they follow full
corporate social responsibility so that all goals and objectives can be achieved. It is linked
with responsible leadership because social responsibility would only be performed if
leaders properly analyzed it. In relation with Mark and Spencer they always ensured that
full organizational responsibilities are been followed and on the basis of that leaders
perform their roles and duties in a proper way. The company always focused on the
concept that their ethical accountabilities are done in a legal way without any kind of
claim. In terms of responsible leadership as a marketing manager it is their duty to
underpin all values, services, better quality and so on. They manage all kind of social and
ethical issues. Through this corporate social responsibility was properly performed. They
also built up strong trading leaderships across whole world. As an organizational
responsibility it was their duty to make the company more sustainable in nature and
provide different opportunities to employees. With respect to this the responsible
leadership has a role to manage everything and ensure that the company is focusing both
on long term as well as short term effects.
Both organizational responsibility and responsible leadership creates an impact on private sector
institutions. In relation with the private organization the most crucial thing is responsible
leadership because it helps in determining that a leader of a company has a role to guide all the
people and assuring that everything is managed in an efficient way (Vandevoordt and
Fleischmann, 2021). The first and most important responsibility of a business is to offer best
quality products to all the consumers and attaining long term sustenance. With respect to this as a
marketing manager it is their duty to implement certain performance appraisal schemes so that
each responsibility is performed. It creates an impact on private sector they play the role in
initiating various successful changes within an organization.

In public sector institutions also responsible leadership and responsibilities of organizations
creates an impact in context with different strategic approaches, resolution strategies and so on. It
is the duty of a company to properly understand about the concept of globalization because it can
create a negative impact on them. With respect to this it is the role and responsibility of
marketing manager to guide and understand about its nature and what kind of implications they
may face. The business organizations had to deal with all short as well as long term objectives at
the time of changes which happens in a company. So, in context with they get affected because it
is the duty of leaders to properly understand about how they need to work with stakeholders so
that everything can be managed well.
In accordance with third sector institutions the implication can be done not only in positive way
but also in negative basis too. Both organizational responsibility and responsible leadership
affects an institution (Mannay, 2021). They may create the impact on third sector organizations
also in accordance with the morale of all the people. It is an organizational responsibility to
assure that employees don’t leave jobs because of the fact that they are losing morale. Besides
this it is the duty of leader that each employee is considered equal and everyone gets favored in
the same way. It is the responsibility of marketing manager to assure that all employees effort are
been appreciated.
In accordance with Mark and Spencer, it creates an impact on them also as per the organizational
responsibility best quality products were been offered and on the basis of that successful changes
were getting implemented. In accordance with the marketing manager they followed all their
responsibilities and the changes which used to be happen in an organization they guided all staff
members on the basis of that.
TASK 3
Examine the evolving and complex relationship between business, government and civil society
in terms of ethical and corporate social responsibilities
The main objective and focus of business organizations is to earn maximum amount of
profits and in context with the government their goal is to ensure economic stability as well as
enhancement of growth. The relationship between them defines that they are very much
dependent on each other. Both government and organizations always try to influence each other
in accordance with various perspectives. By critically analyzing it there is a balanced relationship
between both business organizations as well as government in context with the welfare of the
economy and whole nation. In terms of the relation of business with government they choose
various methods to influence certain government policies like with the help of personal conducts,
large investment and so on (Egbert and Leese, 2021). In relation with the today’s phase of global
economy both businesses and entrepreneurs are considered as the driving forces of the economy.
In terms of the ethical and corporate social responsibilities the government holds control of
evaluating the business activations. By examining the evolving and complex relationship among

government and business it has been evaluated that government influences the businesses by
trade policies and certain laws and regulations and at the same point of time business influences
government by their personal conducts, large amount of investment and many more.
Government provides crucial information to all the private business organizations with the help
of certain initiatives that involve various kinds of websites which inform all business
organizations of corporate social responsibility and its role in business as well as society.
Businesses refer to various online sources in terms of solving all kinds of issues. The government
is also included in setting up different standards with the help of various provisions of policies.
Through this companies get encourages and motivated to improve their overall business
performance beyond little amount of legal standards. The role of government in terms of policy
making it is helpful in doing promotion of corporate social responsibilities between various kinds
of industries at the national level through which all standards gets encouraged. Corporate social
responsibility practices have now become many advanced in terms of the interrelation between
both business and government( Easterby-Smith and et.al, 2022 ). In context with both ethical and
corporate social responsibility, companies need to do investment in civil society in terms of
creating a sustainable company. For example, in case of Mark and Spencer they also built an
evolving and complex relationship with society and businesses. The company main purpose was
to produce those goods and services which society wants and need on the immediate purpose.
The relationship between government and business is considered very much complex in terms of
both positive and negative aspects. By looking at the current situation the relationship between
government and businesses is considered as a mixed economy. Businesses and civil society
includes very non market interactions and the reason behind it is that there are lot of social
influences from both cultural and political forces in society and in relation with business they
create an influence on the culture and political life of civil society. It has been seen that the
increased level of business, government and civil society incorporations are considered very
much valuable because they include a new form of governance. In terms of the concept of
corporate social responsibility the evolving and complex relationship within government,
business and society cannot be engaged. In relation with the concept of stakeholders it is
considered as an element which gives faces to all audiences in relation with the businesses in
which they need to deal with.
Each business organization has complex relationship with other people and groups in society
who gets affected and may even create an impact on company decisions and overall operations.
The reason behind it is due to the mixture of various, political and cultural influences by their
own system of people (Caputo and et.al, 2021). At the same point of time business managers
need to take responsibility in attaining all duties in relation with the three tiers of government.
While looking at the interrelationship between business and the government they influence them
with the help of lobbying groups, cetaim public relations as well as political action committees
also. In context with Mark and Spencer their main objective was to promote, support certain
elements with respect to affecting that affects trade, commerce, industry and at the same point of

time represent the views of the business community in context with the economy as a whole. In
terms of the government and civil society sectors it is examined that society are considered as
different set of institutions which inter-phase between the state, family as well as the overall
business world. Civil society business organizations play a very important role in relation with
the interdependency of business as well as society in terms of the developed countries. There are
various values of corporate social responsibility problems like in relation with environmental
issues, human rights, governance and many more. As whole civil society protect the interest of
people in terms of different areas of corporate social responsibility and this creates a connection
with government in accordance with the role of civil society (Shams and et.al, 2021). In context
with the relationship between business and civil society organization the important element is
also the usage of media. There are various free as well as independent organizations of media
which holds the decisions and tasks regarding business organizations. By examining the complex
relationship there are certain obstacles also with respect to the civil society and government like
dealing with certain administrative practices. Through this people don’t get a chance to play a
role in governance.
TASK 4
Key categories, social media tools and organizational approaches in context with social media
and impact on business organization
The impact of social media on business organizations can be both positive as well as
negative in nature. Social media has completely changed overall business landscape. It provides
various advantages which helps reaching maximum number of customers (Aldrich and et.al,
2021). There are different categories involved in context with social media like brand building,
business growth and Omni channel engagement. They created an impact on business
organization in the positive way. In relation with Mark and Spencer they followed different
strategies as they has one of the strongest customer service and provided full level of support.
They used best practices by managing all social conversations in accordance with providing
superior and top level customer services. There are three stages involved in social media
analytics and these are capture, understand and present. In relation with the stage of capture it
includes important social media data with the help of monitoring various social media sources. In
c0ontext with the stage of understand the crucial data is selected on the basis of employing
advanced level of data analytic methods to gain insights from it. In accordance with the third
stage which is present it deals with presenting overall findings in a meaningful way. At the stage
one when business gets indulge into social media analytics the capture stage helps business
organizations to determine conversations which happens at social media platforms about their
company (Virta and Räisänen, 2021). At the stage two, as organization gathers overall
conversation in relation with their product and services it becomes important to understand it
properly. With the help of this companies get to know about people that how they think about
their company products as well as their level of interest also. In relation with the last stage the

overall results from social media analytics gets evaluated and different techniques are used by
them. There are various types of social media tools and techniques in terms of their impact on
business organizations. These are social network analysis, visual analytics, and trend analysis
and so on. In context social network analysis it is considered as a tool which is used to model
overall growth and network dynamic which creates an impact on their business organization. It
helps a company in understanding about mathematical structure of graphs. It also affects them in
the way of assessing overall reputation level. In terms of trend analysis, this technique is used to
determine and predict all future results as well as the behavior. In terms of creating an impact on
all business organizations, with the help of those predictions only a company implements their
strategies.
Social media has completely changed the phase of products and services but not the business
activities. As per the current situation social media has completely changed the phase of business
organizations in context with public relations as well as communication. With the help of such
social media tools the technology has changed their aspect of being consumption based towards
becoming the most attractive and collaborative. For business organizations social media is both
positive and at the same point of time can be negative also. In relation with the positive situation
it provides businesses with efficient platform to connect and reach to maximum number of
customer and on the other hand it can lead to company negative reputation also. There are certain
key categories in social media like in the form of media sharing networks, social networks,
bookmarking, blogging and many more (Trulock, 2021). With respect to this each element create
some kind of impact on social media also. In context with media sharing networks it creates an
impact on business organization as an opportunity rather than any kind of risk. With the help of
such media it becomes easy for companies to share their product images and create a social
relationship with customers. With the help of blogging business organizations can easily engage
with audiences through which their brand gets built up and more sales get generated.
By analyzing the overall phase of business organizations as per today’s market area there are
many approaches that lead to the impact on organizations through social media. It allows an
organization to target maximum number of audiences in an efficient manner. In accordance with
the current situation almost each individual is active on social media and on the basis of that
maximum number of customer gets arises. In context with human resource based organizational
approach, companies should consider different business factors and on the basis make certain
plans and strategies (Williamson, 2021). In context with the situation when there is no genuine
usage of social media within the organization certain strategies should be set up so that no further
issue get arise. It is helpful for businesses to implement a social media policy because through
that they can assure that whether all activities which are been performed are as per the company
guidelines. By analyzing whole situation there are various social media tools and techniques,
certain categories and many more with respect to the impact on business organizations. It is very
crucial for a company that before implementing something they should properly understand of
all ideas in relation with social media that whether it would be helpful or not. On the basis of this

different categories should be chosen. A company cannot rely on using any kind of category and
tools but they need to select that element which would be useful for them in the future. In today’s
world everything is getting advanced so in terms of this also advanced ways should be used. In
context with Mark and Spencer also different techniques were been used and they also faced
certain impact due to various organizational approaches, categories and many more (Lynch,
2021). Mark and Spencer established a digital first campaign through which each information
regarding the product was been shared with customers and led to high impact across various
channels of social media. By being a marketing manager the main objective behind it was to
achieve all business goals and targets and moving to one third of sales online and with the help
of that customer share was getting enhanced.
CONCLUSION
From the above report it has been concluded that there are different leadership
approaches like autocratic style, laiseez faire and democratic style and every business
organization follows their own style of leadership by analyzing which would be more beneficial
for them as per their specialist areas. There is an evolving and complex relationship between
business, government as well as society. On the basis of that only everything gets set up. All of
them rely on each other in terms of each sector. There are certain corporate social responsibilities
also which need to be analysed in the form of their different areas. There are various social
media tools and techniques which creates an impact on business organizations. Usage of social
media can be both positive as well as negative also so it becomes crucial for organizations to
analyse what tools they should implement and whether they should enhance use social media or
not. At the same point of time there are various organizational approaches also which creates an
impact on business organizations. It has also been concluded that by companies should focus on
all the aspects related to social media and must develop advanced level of understanding.

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