Carlsberg's Business Ethics: An Analysis of Key Stakeholders

This report analyzes the business ethics of Carlsberg, a multinational organization, focusing on its key stakeholders and ethical practices. It highlights the company's commitment to compliance, anti-corruption measures, data protection, and conflict of interest management. The report also explores the ethical philosophies adopted by Carlsberg, such as deontology and rights-based approaches. It identifies ethical challenges faced by the company, including data privacy and environmental responsibility. The report concludes that business ethics play a crucial role in developing a positive image for the company and fostering success in a competitive environment. Desklib provides access to similar solved assignments and past papers for students.

Business EthicsINTRODUCTION
Business ethics can be described as form of
applied ethics in business that examine ethical
principles as well as problems that can be arise
in business environment . This project report
includes analysation of ethical approaches of
Carlesberg which is Danish organisation
providing its products and service in different
countries.
Company that is considered to be ethical
Carlsberg is a multinational organisation which is providing its
product and services in different company. It was established in the
year 1874 in Denmark by J. C Jacobsen. It is adopting ethical
practices in business by adopting different practices which are
mentioned below:
• Compliance with laws and company policies
• Anti corruption and anti bribery laws
• Data Protection and privacy laws
• Conflict of interest
Ethical philosophy followed by company
• Deontology is one of ethical theory that
describe that it is important for people to
adopt obligation as well as duties at time
when they are engaging in decision
making.
• Rights is another philosophy which is
adopted by managers of Carlesberg that
allow them to develop right.
Identification of key stakeholders
There are different types of stakeholders of
work which have interest in success and growth
of company. These stakeholders of company are
playing important role in maintaining business
standards are mentioned below:
Shareholders
Employees
Customers
Competitors
Suppliers
Company faced ethical
challenges
• Data privacy:
• Accounting practices
• Environmental responsibility
Success elements
• Honestly assess needs and
resources
• Establishing strong foundation
• Build culture integrity
CONCLUSION
From above mentioned project report, it can be
concluded that business ethic are playing
important role for developing positive image of
company in minds of their consumer. It provide
success and growth to company in a competitive
environment. It provide advantage of
differentiation to company.