A Report on Business Ethics: Evaluating The Body Shop's Strategies

This report provides an analysis of The Body Shop's business ethics, focusing on its environmental systems, supply chain processes, and sourcing of natural raw materials. It evaluates the effectiveness of the company's strategies in terms of transparency, accountability, and branding, particularly its use of recycled plastics and adherence to cruelty-free standards. The report also examines the company's focus on ethical consumerism, packaging, and biodiversity initiatives. Furthermore, it assesses the impact of initiatives like the ECOCERT skincare line and the World Biobridges Mission. The report concludes by suggesting potential improvements to the organization's strategies, drawing on examples from companies like Loreal and Shiseido, which have demonstrated effective business ethics practices, particularly in employing women and achieving ISO 14001 certification.

Business Ethics of The Body Shop
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Name of the University
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Business Ethics of Body Shop
Efficient
environmental system
Attention to supply
chain process
Sourcing from that of
natural raw materials
The suppliers are
audited against that of
Roundtable on
sustainable palm oil
criteria

Effectiveness of strategy
Transparency
• Transparency is maintained by
the organization and it reviews
European Union Eco
Management in order to ensure
the process of constant progress
• The plastic that are recycled are
known as Post Consumer
Recyclate ( PCR) and they are
used for making the bottles
• It abides by that of “Human
Cosmetics Standards” that
provides the consumers with the
chance to buy the cruelty free
products
Accountability
• The Body Shop produces organic
products that is the industry trend
of the present age
Ethical consumerism
• Body Shop lays focus on the aspect
of packaging
• The bio-bridges of the company can
help in building the bio-diversity
that can regenerate areas that have
been degenerated.
Branding
• The branding of the company is
created with the help of the
superior value of the products along
with the fact that they behave in a
responsible manner

Evaluation of The Body Shop
The Body Shop was
able to produce
ECOCERT skincare
line that was certified
called Nutriganics.
In the year 2017, it
announced a new
approach in relation to
corporate philanthropy
that was called World
Bio-bridges Mission”.

Two companies it can learn from
Loreal: Employing
the women for the
greater good of the
society
Shiseido: Earning
that of
ISO 14001
certification

References
Aoun, I., & Tournois, L. (2015). Building holistic brands: an
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Marketing, 6(1), 109-132.
Chun, R. (2016). What holds ethical consumers to a
cosmetics brand: The Body Shop case. Business &
Society, 55(4), 528-549.
Cortina, A. (2017). Corporate social responsibility and
business ethics. In Corporate Citizenship,
Contractarianism and Ethical Theory (pp. 79-88).
Routledge.
Thebodyshop.com/en-au (2018). Thebodyshop.com.
Retrieved 25 April 2018, from
https://www.thebodyshop.com/en-au/