Uber Technologies: Business Ethics and Governance Report

This report examines the business ethics of Uber Technologies, focusing on governance, financial practices, and strategic philanthropy. It explores how ethical considerations, such as employee relations and reputation management, directly impact the company's performance. The report analyzes Uber's governance structure, including its approach to financial accountability and decision-making. It also highlights the company's philanthropic efforts and their alignment with its business objectives. Furthermore, the report suggests ways in which Uber can improve its ethical standing, with a focus on enhancing its reputation and fostering positive employee relations. The analysis incorporates references to academic research and industry insights to provide a comprehensive overview of Uber's ethical landscape.

Running Head: MANAGEMENT
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Business Ethics
5/6/2019

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Contents
Company Overview...............................................................................................................................1
1. Governance, accounting/finance and strategic philanthropy..........................................................3
2. How ethics relates to the performance of the organization................................................................3
3.Propose one way in which the company can improve its ethics..........................................................3
References.............................................................................................................................................5

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Company Overview
Uber technologies Inc. is a transportation network company (TNC) headquartered in San.
Uber offers services that include peer-to-peer ridesharing, ride service hailing, food delivery
and a bicycle-sharing system.
1. Governance, accounting/finance and strategic philanthropy
The recent corporate governance of Uber should serve as a cautionary tale, about giving
super-voting shares to certain boad members. Uber ensures effective management of Finance
or accounting due to the nature of their operations, and the opportunities. Uber provide
comprehensive financial insight into their business through regional and functional business
collaborating, forecasting and budgets, and pricing and incentives (Verschoor, 2017).
Strategic philanthropy refers to the practice of companies through which they target their
respective charitable and philanthropic activities around a specific issue.
AMBER program have been initiated by the company to find out missing children.
Moreover, the company runs with a mission to connect people to reliable rides through using
data and technologies. An example of an Uber philanthropic side is the $5.5 million
endowment to Carnegie Mellon University to support a robotics faculty chair as well as three
fellowships at the university.
2. How ethics relates to the performance of the organization.
Ethics in any organisation play a vital role in determining the correct code of conduct or
behaviour of the employees working in the organisation. Organisational ethics include the
policies, procedures for doing the right things for the better growth and success. Moreover,
ethics determine the effectiveness of decision-making. Therefore, improved decisions will
lead to positive outcome, and enhance the morale of employees and thereby increasing the
levels of performance (Ocasio and Radoynovska, 2016).
3. Propose one way in which the company can improve its ethics.
One way or recommendation through which the company, Uber can focus on the
enhancement of the reputation of their business. Focus on the aspect of goodwill marketing

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and developing effective employee relations can improve the ethical base or reputation of the
company.

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References
Ocasio, W. and Radoynovska, N. (2016) Strategy and commitments to institutional logics:
Organizational heterogeneity in business models and governance. Strategic
Organization, 14(4), pp. 287-309.
Verschoor, C.C. (2017) UBER culture causes big losses: harassment and mismanagement
have led to steep losses for this high-flying company. Strategic Finance, 99(3), pp. 23-25.