Business Ethics Case Study: Analyzing Uber's Corporate Dilemma

This case study examines the business ethics surrounding Uber, focusing on allegations of sexual harassment and the company's response. The assignment delves into the concept of business ethics, exploring how organizations should incorporate ethical considerations to build strong relationships. It...Read More

Business ethics

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Reflation......................................................................................................................................3
TASK2.............................................................................................................................................4
Investigate and evaluate the approaches of sustainability and corporate social responsibility...4
Business ethical theories.............................................................................................................5
Informed judgement about business dilemmas...........................................................................6
Analyse stakeholder perspective on business behaviour............................................................6
Importance of business ethics in academic level and managerial level:.....................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The analysis of various management policies and practices in order to recognize potentially
problematic aspects such as corporate governance, sexism, stock dealing, sexual harassment, and
corporate social responsibility is referred to as business ethics. Market ethics are the rules that
businesses follow in order to achieve societal recognition. It enables the organization to retain
consumer and market member interest in their respective businesses. The preferred scandal of
this article is Uber's retrial, which begins sexual harassment proceedings in Uber's retail division.
The first section of this article is a reflection, and the second part is a summary.
TASK 1
Reflation
According to my opinion, organizations should incorporate all ethical considerations into
their operations in order to build better relationships with their clients and the world (Uhl and
Lütge, 2018). According to the investigation, Uber and its executives were accused of sexual
harassment in the form of money and horses to park aides in order to gain political approval for a
contentious merger between two industry entities. I learned about the principles of business
ethics in this article. These ethics, in my view, should be applied by any organization in order to
perform all practices in an appropriate and productive manner. Uber's retrial on sexual
harassment allegations has been investigated. As a form of sexual harassment, the organization
distributes money as well as horses. I believe that is unethical in the corporate world. According
to my opinion, organizations should incorporate all ethical considerations into their operations in
order to build better relationships with their clients and the world (Uhl and Lütge, 2018). Uber,
as we know it, is being investigated.
These operations, in my opinion, only provide the corresponding organization with short-
term gains. I believe that organizations should use a variety of ethics in both institutional and
administrative roles to create meaningful interrelationships with organizational operations and
other relevant factors (Adiguzel,2021). In gathering pertinent knowledge, I employ a variety of
analysis methods. I used both primary and secondary data to finish the study on time.
Throughout the course of writing the study, I gain a variety of skills and competencies, including
successful communication skills, data processing, and strategic planning. According to research,
corporate ethics is necessary for the company.

TASK2
Investigate and evaluate the approaches of sustainability and corporate social responsibility
According to the event, Uber uses sexual harrasment in exchange for money and horses,
which provides it with short-term gains. But, in order to survive in today's economic climate, it is
important to observe all corporate principles (Michalos, 2017). It is defined as an organization's
successful and professional positioning in terms of economic reality by effectively confronting
both economic and social obstacles and threats and maximizing opportunities in order to achieve
defined objectives. In order to achieve the goal of sustainability, the Uber community has
developed an awareness of the various stakeholders and established positive relationships with
them. Sustainability is described as a holistic strategy that enables an organization to efficiently
handle stuff and concentrate on the creation and maximization of long-term economic,
environmental, and social values (Michael, and Helms, 2018). It enables the organization to
successfully respond to all problems that arise in the real world as a result of the public and
private sectors. Sustainability: Sustainability is characterized as an organization's responsibility
for its effect on its environments, such as the business atmosphere and community. If all
environmental conditions are effectively controlled, the organization would be able to set the
functioning properly.
Sustainability - It is defined as an organization's successful and professional positioning in
terms of economic reality by effectively confronting both economic and social obstacles and
threats and maximizing opportunities in order to achieve defined objectives. To achieve the goal
of sustainability, the Uber community has developed a better understanding of the respective
stakeholders and established positive relationships with them by including them in organizational
activities. This would enable the respective organization to gain multiple resources and
capabilities and progress. It has to do with the organization's transformation and growth, and it
builds long-term value through innovation.
Corporative grievances: Corporative grievances are referred as the many complaints as
well as problems of employees. These grievances affects the employee- employer relationship
effectively. It is basically the employee's allegations of various violations within workplace and
respective policies. These corporative grievances affect the business activities in effectively.

Uber gains from business restructuring and a sustainable solution by offering multiple benefits
such as assisting in finding productive areas in which to generate long-term value for the
organization, ensuring effective resource use and lowering operational costs, and managing risk.
Business continuity allows for successful stakeholder relationships as well as the creation of a
dedicated customer base. As a result, resilience is an important solution to problems and modern-
day dangers, converting these uncertainties into opportunities for enterprise growth.
Corporate social responsibility: The idea of corporate social responsibility is
described as a self-regulating business model that enables an organization to be publicly
accountable to its stakeholders as well as society. It's also known as corporate citizenship, and it
refers to Uber's awareness of all societal influences, including social, environmental, and
economic causes. It is a broad term that can be used in a variety of contexts in organizations and
industries (Pattnaik, Lu, and Gaur, 2018). It helps both industry and society while also
successfully boosting brand awareness. CSR creates a close association or partnership between
the company and its workers.
Business ethical theories
Normative ethical theory: Kantianism, utilitarianism, ethical intuitionism, and various
virtue ethics are among the four theories that make up normative ethics. Uber employs normative
theory to determine what is morally right or wrong for the organization. Despite the fact that the
organization engages in sexual harassment, this is not a violation of corporate ethics. However,
after realizing that this was not the best course of action, it shifted its focus to increased
spending. Normative ethics compel a company to carry out its functions in an ethically sound
way in order to increase its market image. The different ethical acts are linked to normative
ethics. The morally correct behavior of individuals in real circumstances is examined in this
theory. It is primarily concerned with the question of what is morally right and wrong. Various
tools, such as teleological and deontological theories, are included in this normative ethics.
Various good and bad factors are decided in the respective teleological theory by analyzing the
effects of a specific action, while deontological is described as the search for goodness and
badness in investigating the acts themselves (Issa, and Pick, 2018). In normative ethics, there are
four philosophies that are used, such as Kantian ethics.

Descriptive ethical theory: Descriptive ethics, also known as comparative ethics, is
concerned with distinguishing people's perspectives or points of view on different spiritual
values and norms. Uber uses descriptive ethics in its organizational practices to help the
company better appreciate its employees' actions and the fundamental values they claim to
uphold. Uber does studies in the fields of anthropology, sociology, and psychology to better
explain moral expectations in the case of sexual harassment. This will help the organization's
efforts to resolve its dishonest problems.
Informed judgement about business dilemmas
The definition of a business dilemma refers to a scenario in which organizational decision
makers must select one or more alternatives from a large range of options in order to impact the
organization's performance and profitability. Uber is faced with the challenge of determining the
most viable choice for the company to achieve high levels of profitability while remaining
profitable and successful in the current market (Robinson-Easley, 2017). There are several
options that are effectively tested and analyzed by the organization on the basis of their
feasibility and long-term viability, and then the best solution that brings benefits to the
organization is chosen. Various decisions are made on revenue, logistics, human resources, and
how to effectively lead the staff. When the organization provides sexual harassment to other
countries in order to make life smoother, it eventually reverses its decision by investing more
money. As a result, the relevant organization must make a decision in order to choose the most
viable alternative that can provide long-term benefit while still increasing brand recognition in
the industry (Schaltegger,and Burritt,2018). Uber follows a procedure in order to choose the best
solution, which includes defining all challenges correctly, doing thorough analysis, and weighing
all options.
Analyse stakeholder perspective on business behaviour
Stakeholders are characterized as individuals, associations, and organizations that
influence and are influenced by various business decisions and activities. Various types of
stakeholders are involved in the organization, such as government bodies such as the Security
and Exchange, staff, vendors, customers, and disperses that are efficiently affiliated with the
organization (Berkey, and Orts, 2019). Stakeholders have different views on customer behaviors
that have an effect on business operations. Uber is a well-known company that provides high-
quality products to its consumers. It has a wide range of partners and their diverse viewpoints, all

of which have an impact on the organization. Stakeholder perspective: In the corporate world,
there are multiple stakeholders that influence business functions in different ways. The impact of
a stakeholder's viewpoint on an organisation on the mechanism of making good strategic
decisions and activities is dependent on the stakeholder-organization relationship. The following
are some of these viewpoints: It is explained in the separation viewpoint of stakeholder that
managers are the representative of the firm's owner and stakeholders, and that they must conduct
their actions in order to benefit both the owner and the stakeholders. The boss should behave in a
way that benefits everybody, according to the separation view.
In this situation, the respective organization engages in sexual harassment practices that are
contrary to corporate standards, with the aim of gaining immediate profits rather than long-term
results. In order to achieve a high degree of profitability, it gave money and horses to other
countries as sexual harrasment. If stakeholders are made aware of Uber's operations, it would
have an effect on their perception of the company as well as their interaction with it. Apart from
conducting profit-oriented tasks, the respective strategy advises administrators to handle their job
responsibilities efficiently (Boatright., 2017). In the third approach, stakeholders' perspectives on
market behavior are combined, implying that an organization cannot perform all operations
individually in a dynamic stakeholder context. The retrial of Uber Group representatives charges
sexual harrasment in this instance.
Importance of business ethics in academic level and managerial level:
In order to offer accountability and trustworthiness to consumers, business ethics are
applied in every department. It allows the company to establish successful consumer
relationships, which are critical for long-term viability and growth. Business ethics is concerned
with maintaining and building a long-term impression in the minds of consumers (Boerner,
Shapiro, and Brancatelli, 2018). This bond makes it easier for the company to gain customer
interest. Any organization must adhere to all ethical standards in order to thrive in a competitive
market. In relation to the situation in which Uber engages in sexual harrasment acts in other
countries, In the case of Uber, which engages in sexual harrasment acts in other jurisdictions, this
is against business principles and does not help industry to reap long-term benefits. It offers both
money and pets, as well as sexual harassment. Business ethics was used at both the academic and
organizational levels to ensure that all managerial roles are carried out efficiently. The following
are some of the most important:

Finance ethics: Different ethics are expected in day-to-day financial transactions within
organizations in order to successfully reduce dilemmas and breaches. Any ethical breaches, such
as data falsification, represent the organization's presentation to customers of fake accounts and
other documents. (Cherré, Laarraf, and Peterson, 2019). Ethics in finance improves the
trustworthiness and credibility of various business financial transactions, as well as enables
various societies and financial units to be free of any greed-based approach. Uber is a well-
known corporation that offers high-quality goods and services to its clients, so it's crucial.
Marketing ethics: Marketing is concerned with raising consumer understanding about
products and services and persuading them to use them (Etter, Fieseler, and Whelan,2019). The
organization's ethics require it to offer accurate and useful facts to consumers, as well as to
determine the fair price for a commodity and to educate customers about their constitutional
rights. Uber's marketing practices are more ethical, which helps the company draw more new
clients and keep them for a long time. Ethics in production: Ethics aid the organization in
fulfilling multiple obligations related to ensuring that the product and manufacturing process do
not affect the environment (Spinello, 2019).
Human resource management ethics: An organization's human resource management
department ensures that the right person is assigned to the right position in order to meet
specified priorities and targets on time. Various ethics are followed in HRM to ensure that
workers are assigned to the appropriate position and receive equal pay for their jobs, that
employees are treated fairly, and that an effective workplace atmosphere free of anti-
discrimination is created. This would make it easier for the company to improve employee
morale and attract them in the long term. In HRM operations, Uber employs corporate ethics,
such as giving fair incentives to workers based on their performance.
Since Uber is a well-known business that offers higher-quality goods and services to its
clients, it is critical to uphold all financial ethics, report all financial statements to stakeholders,
and file them in accordance with established guidelines. In the case of sexual harassment, the
appropriate organization provides funds to other nations, such as South Korea, after a court
ruling, and the organization focuses on investment. Human capital administration ethics: The
human capital management department of an organization ensures that the right person is
assigned to the right position in order to meet the organization's established priorities and
objectives.

Ethics in production: Ethics aid the organization in fulfilling multiple obligations related to
ensuring that the product and manufacturing process do not affect the environment (Spinello,
2019). In the market development process, innovative and suitable technologies are used to help
ensure an effective ethical relationship with different environmental considerations and to reduce
emissions. Uber uses effective products that do not affect the environment in its manufacturing
phase, as well as effective relationships with different environmental causes. Aside from that,
corporate ethics are critical for meeting a variety of human needs, such as prostitution.
CONCLUSION
According to the above discussion, it is evaluated that corporate ethics plays an important
role in ensuring that all business functions are carried out efficiently. There are a variety of
stakeholder considerations that arise in the organization's environment that influence corporate
practices and provide certain viewpoints for the organization. Both normative and descriptive
ideas aid an organization's understanding of business ethics. Corporate social responsibility, or
sustainability, enables a company to form meaningful relationships with its clients and other
stakeholders.

REFERENCES
Books and Journals
Adiguzel, Z., 2021. Evaluation and Importance of Business Ethics in Terms of Organizational
Culture. In Multidisciplinary Approaches to Ethics in the Digital Era (pp. 248-275). IGI
Global.
Berkey, B. and Orts, E. W., 2019. Book Reviews: Business Ethics for a Material World: An
Ecological Approach to Object Stewardship. Business Ethics Quarterly. 29(1). pp.143-
146.
Boatright, J. R., 2017. Ethics and corporate governance: Justifying the role of shareholder. The
Blackwell guide to business ethics.pp.38-60.
Boerner, B., Shapiro, D. and Brancatelli, R., 2018. Business ethics.
Cherré, B., Laarraf, Z. and Peterson, J., 2019. Why is it difficult to be virtuous in business
ethics?. Human Systems Management. 38(4). pp.395-409.
Etter, M., Fieseler, C. and Whelan, G., 2019. Sharing economy, sharing responsibility?
Corporate social responsibility in the digital age. Journal of Business Ethics. 159(4).
pp.935-942.
Issa, T. and Pick, D., 2018. Teaching business ethics post GFC: A corporate social responsibility
of universities. In Business Education and Ethics: Concepts, Methodologies, Tools, and
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Michael, P. D. and Helms, M. M., 2018. Toward a global business standard for supply chain
ethics. IEEE Engineering Management Review. 46(4).pp.112-121.
Michalos, A. C., 2017. Business Ethics and the quality of life. In How Good Policies and
Business Ethics Enhance Good Quality of Life (pp. 5-11). Springer, Cham.
Pattnaik, C., Lu, Q. and Gaur, A. S., 2018. Group affiliation and entry barriers: The dark side of
business groups in emerging markets. Journal of Business Ethics. 153(4). pp.1051-
1066.
Robinson-Easley, C. A., 2017. Through the Lens of Business Ethics. In Leadership for Global
Systemic Change (pp. 41-51). Palgrave Macmillan, Cham.
Schaltegger, S. and Burritt, R., 2018. Business cases and corporate engagement with
sustainability: Differentiating ethical motivations. Journal of Business Ethics. 147(2).
pp.241-259.
Spinello, R. A., 2019. Business ethics: contemporary issues and cases. SAGE Publications.
Uhl, M. and Lütge, C., 2018. Teaching Business Ethics with Experiments. Journal of Business
Ethics Education. 15,. pp.203-217.