Business Ethics and Social Responsibility Analysis of Uber

This report delves into the realm of business ethics and social responsibility, utilizing the case of Uber as a focal point for analysis. It begins with an introduction to business ethics and the significance of ethical principles, norms, and standards in guiding corporate behavior. The main body of the report dissects Uber's scandals, including corporate governance failures, sustainability challenges, and stakeholder perceptions. The report examines corporate social responsibility (CSR) initiatives, the triple bottom line model (profit, people, planet), and the application of normative and descriptive business ethics. It explores stakeholder perspectives on Uber's actions and the impact of unethical behavior on the company's reputation and performance. The report provides insights into how organizations can navigate ethical dilemmas, prioritize sustainability, and foster trust with stakeholders. This report offers a comprehensive overview of the ethical dimensions of business operations, using Uber as a case study to illustrate key concepts and challenges.

Business Ethics and Social Responsibility

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
The case.......................................................................................................................................4
PART 1............................................................................................................................................4
Corporate governance..................................................................................................................4
Sustainability...............................................................................................................................5
The triple bottom line model.......................................................................................................5
PART 2............................................................................................................................................6
Normative business ethics:..........................................................................................................7
Descriptive Business Ethics.........................................................................................................7
PART 3............................................................................................................................................8
Stakeholder perspectives on the business behaviour...................................................................8
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................9
Books and Journal........................................................................................................................9

INTRODUCTION
Business ethics are the group of principles norms rules and Standards which is followed
by the company so that the behavior and activities of the company is appropriately analyzed.
Business ethics and theory are much needed to be measured by the company in a very
appropriate manner so that they can meet with the demands of stakeholders. Along with this the
business ethics are also focusing on analyze the problems like corporate social responsibility
sustainability insider trading corporate governance so that they can meet with the requirements
of the stakeholders full stops the opinion of the stakeholders is much needed in order to evaluate
the activities of the company which are executed in appropriate manner. In this report the
organization is Candle according to the Fortune of Uber Uber and more uber is analyzed in
context of the business theory and concepts that have been applied to undo the scandals. Along
with this there is a stakeholder perception is also described which create impact on the business.
MAIN BODY
The case
According to the Fortune there world 10 biggest scandals that take place and create impact on the
economic. From all of those scandals there is a discussion about the Uber Uber and more Uber
which is being used by the individual in order to carry forward the project Pashto in 2017 the
Uber cars and the company like 10-car pileup with sexual harassment allegation which create
several problems for the organization and death country London band you Uber from the UK
capital in November. It was revealed that the Uber company has been hacked by the someone
and their data something around for 57 million user in dangers. There were several challenges
and problems were facing by the organization which creates impact on their performance and
this satisfies the consumer and develops or made the organization to involve in legal rules in
suits. After that the organization or company apologize for their fault and working on them in
order to grow their business and satisfy the customer needs.
PART 1
Corporate governance
Corporate social responsibility is the concept that enables the company to become
socially responsible for their general public for their stakeholders and for the organization. The
company or the organization can become more conscious about their effects which create impact
on the society economy environment and on society(Ango, 2018). So it is very important for the
company to evaluate an exercise on corporate social responsibility which is also called as
corporate citizenship. It also has been described as the procedural law rules that pursued by the

organization in order to carry out the business activities in a very appropriate manner. As the
Uber organization is a very large company and operates on the multinational levels so to very
require for them to follow the set of the standards and rules which are developed by the
government. The corporate social responsibility which are followed by the organization are
mentioned below:
 Contributing to what the technology and providing amended services to their consumer in
order to make them feel secure.
 Providing support towards the company and to the NGOs in context of money in order to
enhance economy.
 To promote women empowerment and gender equality.
 Promote education and employment activities in order to overcome the unemployment.
 Insuring sustainability of the environment
 Corporate social responsibility
The company that is operating in the community which are much needed to give back to the
society when they are operating in their functions and activity. As the organization is working on
a several issues which involve Welfare of the society and several more issues. It is an activity
that works with the helpful nature by use some physical activities. The organization Uber is
operating or working in several country full stop so it create opportunity for the people to
enhance their capabilities and work with them in order to overcome the unemployment from the
country. The main activity and responsibility of the corporate social responsibility is to take
initiative to to handle and maintain the external factors by conducting several activities and
ethical activities towards the society or country( Calvo and Osal, 2018). The stakeholder
management it is also conducted in the ethical activities in order to identify their needs and
demands. In current scandal of Uber Uber and moreover it has been analyzed that unethical
activities will create major impact on the company. Also the corporate social responsibility of the
company face several challenges when the industry in the indulge in the trick or any fiddle and
they hurt the emotions of the public who trust them. This creates major impact on the company
and fact the trust of the consumer. Required for the organization to conduct ethical activities and
follow the Corporate Social Responsibility in order to keep aside the fines and money parity and
build the trust towards the consumer. When corporate social responsibility is not followed by the
company then it create impact on their performance and also create impact on their productivity.
Sustainability
The triple bottom line model
Triple bottom line model is a idea that describe the organization should evaluate and monitor
their social and environmental activity which create impact on their financial performance
instead of focusing on the profitability or traditional bottom-line. Environmental profit people

these are the three piece of the triple bottom line model full stop there is a reason in context of
Uber Company which are mentioned below:
Profit: Organization success and development in the economy factor is much identify and strong
minded by the silencer performance and the profitability which generate for the shareholder or
investor. Critical corporate activities or strategic planning the season are appropriately structure
by the company so that they can increase or maximize their profitability and overcome their
expenses and reduce the uncertainty factors from the company(Canestrino and Magliocca, 2018).
The organization Uber aim is to develop amended Technologies and provide several facilities to
their consumers and to their employees so that they can get more success and opportunities.
After adopting the sustainability it has been analyzed that they make them capable to achieve
more success(Zhao and Xiao, 2019).
People: Very important for the company to differentiate between the company investors and
stakeholders. Conventionally the organization and the corporations has analyze that the shared
their order the investor value is very important for the organization in order to increase the birth
of the organization and to get more success. As the organization Uber has pleasing dear embrace
in order to concentrate on the value of stakeholders which create impact on the organization
decision or on the customer employees and many more.
The planet: Although companies have traditionally been the largest contributors to climate
change, they still have the ability to influence positive change. Many business executives are
becoming deeply mindful of their responsibility to do so (Harper, 2019). This attempt isn't just
the accountability of the world's most influential corporation; almost every business has the
potential to reduce its carbon footprint. As the use of non-renewable energy in production is
minimised, the Uber Company’s viability can be laid. They're concentrating on changes like
using ethically sourced materials, lowering energy consumption, and simplifying the delivery
process.
Every company has to be very responsible towards their operation and activity with
sustainability so that they can create positive impact on the environment and corporate activities
through which the environment is less hampered. The sustainability is much needed for the
company in order to maintain the utilization of the resources in a very appropriate manner.
PART 2
For the organization Uber is very required to maintain the sustainability because as they
are operating on a large level so it is very required for them to less indulged in legal activities. In
order to operate with cistern ability there is a requirement for the company to operate with these
kind of strategy that will support them to develop and produce less pollution towards the
environment full stop in order to overcome their negative impact there is requirement of
appropriate follow-up of the ethical practices so that according to them the organization activities

are being carried out in a very appropriate manner(Johnson, Lee and Ashoori, 2018). It is also
very required for the company to hire educated and well mannered people in order to take
measures of the employees and their consumer safety. There are several kinds of Business Ethics
theory that are applied by the company so that they can adopt amended technology and execute
their activities with the sustainability. To accomplish the sustainability development of the
company the conduct normative and descriptive business theory that will help them to create
positive impact on the company and adopt sustainability activity for the company.
Normative business ethics:
Normative business ethical concept is the activity which are referred to examining that
how the organization is operating and conducting their activities in a very appropriate manner
with the moral values. They are generally concentrating on conducting effective activity that are
appropriate and ethically relevant and which are based on moral standards and legal Activity.
The organization are also focusing on providing amended services to the consumers which are
overcome the challenges and the problems which are facing by the company in past time. There
are many times when the organization is not capable to meet with the requirements of the
consumers so in order to meet with the requirements of the consumer it is very required for the
organization to take follow ups and conduct ethical activity(Kühn, Stiglbaue and Fifka, 2018)
There are two theories that conducted in normative business ethics which is teleological and
deontological theory. In the organization uber teleological theory is rely on how the organization
is is achieved appropriate and specific course in terms of positive or negative and what will be
the condition and the consequences which are facing by the organization on the same type. The
activities which are conducted by the company and the services which are decided by the
company are creating positive impact on the organization. Due to scandal which are facing by
the company create negative impact on the organization and also create impact on their brand. In
order to identify the the productivity and profitability of the organization normative ethics help
them to evaluate the positivity and negativity of the company. Along with this the deontological
theories of the equipment or tools that signify the negative and positive impact on the services
which are provided by the company. The current scandal which are facing by the company is
rely on the Teleological theory because their impact is identified after the condition or
consequences. These consequences are happen because the organization system was hacked by
someone else and it create impact on around 57 million users.
Descriptive Business Ethics
The business activities and ethics in the Uber company are operating as the identify and
analyze the moral values and philosophy of the person. They operate as examining the
requirement and Desire of the customers and operate on them in order to provide appropriate
services to them. This activity helps them to meet with the requirements of the consumers and
increase the efficiency and productivity of the company. As the organization Uber is working
and operating with the advanced technology in order to meet with the requirements of the

customer and enhance their brand image in front of their customer so that they can get more
opportunities and make them successful in the Marketplace(Mikołajek-Gocejna, 2018).
PART 3
Stakeholder perspectives on the business behaviour
The stakeholders activities and the perception work in several activities like in handling
and flourishing the business activity which create impact on the behavior of the organization in
several ways. When the organization is followed Business Ethics then it create positive impact
on the company and attract more consumers towards the company and increase their profitability
and efficiency. And as the organization is now following the ethical practices in order to enhance
their productivity and efficiency in front of their consumer and also increase their brand image.
The business article activity also help them to gain more competitive advantages. The decision
making concept help the company to achieve sustainability and the company which tends to
operate for a longer duration. This also help the company to build a more consumer base and get
more positive outcomes. As the stakeholders perspective is very important for the organization
because it helps them to enhance their capability and also helped them to maintain the financial
stability of the company( Mokha, 2018). The amended business ethical activities help the
company to enhance their corporate image and also help them to engage in the meeting the
corporate social responsibility. Stakeholders are much important for the organization order to
increase the revenue of the company and make the company successful full stop as there are
several kinds of stakeholders for the organization which is investor government customer and
employees. As the government opinion and their policies are very important for the organization
in order to follow legal activities and maintain the decorum in the organization. As investors are
also very helpful for the organization in entre to maintain the financial stability and take
appropriate decisions for the organization which help the company to overcome the challenges
and increase the profitability and efficiency of the company(Sheikh, 2018)(Storchevoy, 2018).
Apart from this the government is providing several and Human Rights so that the consumers
and employees can feel safer in the company and give their efforts. As the employees are also
very important for the company because they focus on the demands and needs of the customer
and trying to Follow them in order to achieve their goals and get more positive outcomes for the
organization. So these are the major stakeholders of the company and their opinion is very
important for the organization in order to take decisions and increase their efficiency.
CONCLUSION
From the above mentioned report it has been concluded that the business scandals which create
major impact on the organization and on the performance of the company. So it is very important
for the organization to follow Business ethics and ethical activities in order to maintain the
profitability of the company and also maintain the environment of the company. The negative

impact which are facing by the company is that the consumers were effected through the
standards and miss behave with are seen by the individual in the scandal of the Uber company.
So that is why it is very important for the organization to adopt ethical activities and work
according to them in order to make appropriate Strategies and system eating plan for the
company in a very effective manner.
REFRENCES
Books and Journal
Ango, N.A., 2018. An Analysis of the Practice of Business Ethics by Multinational Companies
in Nigeria. LEADERSHIP, SECURITY AND NATIONAL DEVELOPMENT, p.864.
Calvo, P. and Osal, C., 2018. Whistleblowing & big data: Monitoring and compliance of ethics
and social responsibility.
Canestrino, R. and Magliocca, P., 2018. Managing Business Ethics in a Global Environment:
The Impact of Cultural Diversities. In Geopolitics and Strategic Management in the
Global Economy (pp. 137-169). IGI Global.
Harper, P.T., 2019. The symbolic imagination: Plato and contemporary business ethics. Journal
of Business Ethics, pp.1-17.
Johnson, Z.S., Lee, Y.J. and Ashoori, M.T., 2018. Brand associations: the value of ability versus
social responsibility depends on consumer goals. Journal of Brand
Management, 25(1), pp.27-37.
Kühn, A.L., Stiglbauer, M. and Fifka, M.S., 2018. Contents and determinants of corporate social
responsibility website reporting in Sub-Saharan Africa: A seven-country
study. Business & Society, 57(3), pp.437-480.
Mikołajek-Gocejna, M., 2018. The Environmental, Social and Governance Aspects of Social
Responsibility Indices–A Comparative Analysis of European SRI
Indices. Comparative Economic Research. Central and Eastern Europe, 21(3), pp.25-
44.
Mokha, A.K., 2018. Social Responsibility and Ethics in Marketing. IITM Journal of
Management and IT, 9(2), pp.50-56.
Sheikh, S., 2018. Is corporate social responsibility a value-increasing investment? Evidence from
antitakeover provisions. Global Finance Journal, 38, pp.1-12.
Storchevoy, M., 2018. Business ethics: Normative, positive, and practical. In Business Ethics as
a Science (pp. 71-95). Palgrave Macmillan, Cham.

Zhao, T. and Xiao, X., 2019. The impact of corporate social responsibility on financial
constraints: Does the life cycle stage of a firm matter?. International Review of
Economics & Finance, 63, pp.76-93.