Business Development: Conference and Event Management Presentation

This presentation focuses on conference and event management, specifically using Kuoni Destination Management as a case study. It starts by explaining the importance of event layouts, highlighting how seating arrangements, lighting, and other elements impact the overall atmosphere. The presentation then delves into the additional services essential for a successful conference or event, such as Wi-Fi, high-quality audio equipment, and video conferencing systems. It emphasizes how these services contribute to a smooth and effective event. The presentation concludes by summarizing the key takeaways, reinforcing the significance of both thoughtful event planning and the provision of necessary services for successful outcomes.

Managing Conference
and Events

Table of Contents
 Introduction
 Event Layout
 Additional Services Available Within a Conference
 Conclusion
 References

Introduction
Conferences and events can contribute significantly to enhancing the overall
performance of an organization. This presentation is based on Kuoni
Destination Management, an organization based in London, United Kingdom.
The company offers hotel services, services relating to tours and travel etc.
The presentation explains an event layout to set up a conference or event
room. It also examines additional services that are available within a
conference environment.

Event Layout
An event layout can be defined as the way in which different parts of an
event are laid out or arranged. The layout of an event can significantly
impact the mood of the participants or guests greatly. The layout can include
various elements like lighting, seating arrangement, decoration etc.
Comfortable seating help in reducing any kind of body movement during the
conference and therefore, easy designs like horseshoe etc. should be used so
that it is easier for the attendees to network with each other.

Cont…
While planning the layout of the conference, space for which it is being
designed should be understood in an effective manner. If this is not done, the
event will not be able to take place smoothly and some or the other problems
might arise. The space should be clearly analyzed and should consist of all the
basic as well as additional facilities. In order to appeal pleasing the event
layout should comprise of the right combination of horizontal, dynamic and
vertical lines.

Cont…

Additional Services Available Within a
Conference
Apart from the basic facilities and careful planning, conferences and events have
additional services. All these services hold prime importance in making sure that
the conference or the event is a success. Some of them are explained below –
 Wi-Fi – Wi-Fi serves to be an important additional service within conferences
that are held in today’s world. A proper Wi-Fi will allow the participants of
the conference to work alongside during the meeting. They can also surf
important things on the internet with the Wi-Fi that is provided to them.

Cont…
 Audio Equipment of Good Quality – Having a good quality sound
speaker system is important and microphone are among the list of
necessities when a conference is being organized.
 Video Conferencing System – There might be a chance that there is a
requirement of making an international call. Therefore, a video
conferencing system will come handy in such situations and also, ease out
the process of conversing online with the other person.

Conclusion
From the presentation, it can be concluded that managing conferences and
events is important for organizations. An event layout acts as an important
component in affecting the overall mood of the conference. The layout
includes various elements like seating arrangement, lighting etc. Also, there
are many additional services that should be available in a conference or
event. They ensure that the conference is carried out in a smooth manner.

References
 Espinoza, C. and Ukleja, M., 2016. Managing the millennials: Discover the
core competencies for managing today's workforce. John Wiley & Sons.
 Lu, Y., Ray, S. and Teo, M., 2016. Limited attention, marital events and
hedge funds. Journal of Financial Economics. 122(3). pp.607-624.

Thank You