Comprehensive Analysis: Business Event Management for a Job Fair

This report provides a detailed analysis of business event management, specifically focusing on the planning and execution of a career fair. The report covers various aspects including the introduction, benefits of effective event management, required documents, and resources for organizing a successful job fair. It delves into the step-by-step process of event planning, including selecting dates, setting objectives, budgeting, recruiting volunteers, and developing advertisement plans. The report also highlights the importance of leadership, time management, and stakeholder analysis in ensuring the event's success. Furthermore, it examines the roles of the event planner, coordinator, and counselors, along with the importance of team building, conflict management, and effective communication strategies. Finally, the report discusses resource management and the evaluation of project success, emphasizing the importance of corrective actions and training for the event team. The report concludes by summarizing the key elements required to organize a job fair, from initial planning to final execution, ensuring the event meets its objectives.

Business Event
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1..............................................................................................................................................3
2..............................................................................................................................................3
3..............................................................................................................................................4
4..............................................................................................................................................4
TASK 2............................................................................................................................................4
1..............................................................................................................................................4
2..............................................................................................................................................5
3..............................................................................................................................................5
4..............................................................................................................................................6
TASK 3............................................................................................................................................6
1..............................................................................................................................................6
2..............................................................................................................................................6
3..............................................................................................................................................7
4..............................................................................................................................................7
TASK 4............................................................................................................................................7
1..............................................................................................................................................7
2..............................................................................................................................................8
3..............................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Main aim of organizing a job fair is that it helps in providing an excellent opportunity to
the individual so that they can acknowledge their skills and proficiencies so that they can be
recruited by multinational companies. Therefore, it is essential for the organizations to organize
career fair to help students in deciding their career goals and objectives (Kerr, 2014). However,
for a high school pass student it becomes a tough decision to choose right path therefore,
academic counsellors are required to provide correct guidance in choosing right career path
which matches with individual skills and interest to achieve future goals. Thus, in this particular
study, a proper career fair has been organized for students to provide them with right direction
and path to achieve desired goals.
TASK 1
1.
It can be assessed that there are various benefits of carrying out an effective event such as
organizing career fair requires proper time scale so that set goals can be attained. Also, it helps in
delivering required opportunities for students to pursue their career path and meet needs of the
project. However, event planners are required to plan proper activities and also set agreed time
limit to meet the requirements of project. Further, main advantage of carrying out career path
helps high school students who often get confused in making crucial decision about their career
path. Therefore, event management team is required to plan the event activities and also set
particular time period to fulfil the requirements of project (Getz, 2013).
2.
It involves different documents which are required for pursuing career event such as
different job description details that needs to be provided to students for different fields such as
marketing, finance, legal and operational. Also, being an event planner it is essential for me to
have list of competitors participating in the job fair so that I can make effective brochure of my
list of companies who are participating in the job fair to recruit potential candidates. Significance
of such document is necessary as it helps the event planner to provide detailed information to
candidates enrolling in job fair and improve their skills and knowledge. Further, it is essential for
me to identify the list of universities and colleges operating in the nearby area where career fair
is organized so that I can forecast the number of candidates arriving at the event. Main

importance of this document is that students visiting the career fair can enhance their knowledge
regarding the companies so that they can decide their future career by working within such
organization. Individual also come to know about job description and person specification
required by the organization so that they can match their skills and talents to acquire particular
job (Aguiar-Quintana, 2015).
3.
The resources which are required to organize a successful job fair by event planner are
considerable time and effort. However, at the planning stage it requires huge time so that fair can
be organized effectively. Event organizers should prepare a proper list of job seekers who are
likely to attend fair and companies attending the career fair to decide upon the most crucial
features of the fair. Event planner should choose particular location to organize job fair so that
anticipated number of people can attend the fair which will further result in success of the event.
Organizers should possess a list of participating companies and their head office location so that
crucial information can be provided to the interested candidates (Lyck, 2012). Event planner
should arrange necessities such as chair, tables and other equipment such as computer, laptops
and projector etc. so that desired information can be provided to the candidates.
4.
It can be assessed that carrying out a career event helps in reviewing and evaluating that
the resources required should be effectively implemented at the location of job fair so that event
can attain success. Further, the event planner should analyse methods used to carry out the job
fair to attain desired targets. Organizers of the event are required to develop appropriate methods
so that effective selection of resources can be done to achieve the desired outputs (It’s My Party:
The Role of Public Relations in Event Planning, 2012).
TASK 2
1.
Step 1- Here, event planners are required to select a date, time and place for organizing the fair.
It is essential for them to select location as per the anticipated number of candidates.
Step 2- To decide the fair objectives as it will be specific or general. Further, it is required to
prepare a list of companies that are going to participate in the event (Wagen, 2010).

Step 3- Developing a budget for the job fair that involves expenses for table, chair,
advertisement, refreshment and printing brochures.
Step 4- Recruiting volunteers so that candidates can be provided detailed information about the
participating companies (Stelzner, 2011).
Step 5- Developing an advertisement plan so that nearby college students can be informed about
the career fair.
Step 6- To prepare a checklist for the fair that involves all the documents so that functions can be
carried out effectively and efficiently (Goldblatt, 2010).
Event planner needs to identify the number of candidates interested in the career fair and
then decide completion date of the event because it should be printed on the advertisement so
that every individual can be informed about the same. For instance, it can be carried out for 3
days and students can be enrolled accordingly in batches so that proper career guidance can be
given to them. Further, event planners should allocate the responsibilities to different executives
so that they can handle the event appropriately (Karadakis, Kaplanidou and Karlis, 2010).
2.
It is essential for the event planners to possess effective leadership and time management
skills so that they can accomplish event on specified time limit. Organizers of the event should
be multitasking so that they can customize activities and organize successful event to provide
best guidance to students about their career objectives. It is essential for the individuals to
become more productive and attain objectively within set time period. Further, leadership skills
are required to be involved to manage the event effectively (Reid, 2011). It is important for the
leaders to possess effective quality to lead the job fair and help in guiding the team towards end
goal so that event can attain desired success.
3.
Stakeholder analysis can be stated as the impact of stakeholders on the success of
business. It involves customers, employees, communities and business partners so that effective
strategy can be formulated. Business is required to determine the needs of stakeholders so that
market strategies can be developed among customer stakeholder group. It is also essential for the
business to encourage employees to attain optimum utilization of resources (Wang, 2015).
Further, the leaders of community expect that business is required to operate with full honesty
and integrity to formulate an effective brand image of the firm in market. Thus, stakeholder

evaluation assists business to develop effective relationship with every individual to maintain
trust with partners and attain long term relationship.
4.
It is essential for event planners to keep a close track of completing event so that best
results can be attained. However, there are three key project success determiners i.e. budget,
schedule and customer satisfaction. Further, it is essential for the event organizer to review and
forecast the project and if necessary take corrective action so that project budget can be
maintained. Also, if require extra resources can be used within event to accomplish the set goals.
However, if the event organizers found that there are fewer participants attracted towards the
career fair than planners is required to take corrective actions so that problems can be overcome
quickly (Kerr, 2014). Hence, by implementing such corrective actions it helps the event to
become successful.
TASK 3
1.
It can be assessed that to carry out the career fair event it is essential for the business to
choose appropriate number of team members so that career fair event can be held successful-
 Event planner- It is the person who has the main responsibility in planning and
implementing every activities of event. Also, they are responsible for procurement and
managing the resources. It requires leadership skills to add value to the project so that
project can be successful (Lawton, 2011).
 Event coordinator- Main responsibility of such person to coordinate the different event
activities to ensure that business operations are efficient and effectual. They are chosen to
arrange different resources which are required to carry out the career fair.
 Counsellors- Event planner arranges skilled individuals who possess wide knowledge of
different fields so that they can solve problems of students and show them right direction
(Jones, 2014).
2.
It can be assessed that event organizers are required to develop different types of team
building and conflict management skills so that it helps in diffusing the anger of participants.
Implementing different team building exercises helps in involving different individuals and

defines their roles so that they can enhance their efficiency and develop interpersonal relations to
overcome the issues. It is also essential to resolve the conflicts of individual and develop healthy
relations so that anger can be diffused among students and counsellors. Hence, event organizers
are required to possess such skills to attain success and provide direction to the individuals
(Rojek, 2014). Individual is required to develop effective team building and conflict management
skills so that they can overcome anger and thus maintain effectiveness within business. Event
managers are required to participate within group work so that they can identify the skills and
attributes of different workers and thus enhance the efficiency of individuals. Also, in regard to
diffuse anger, it is essential for event planner to organize best activities and improve
communication skills in regard to build healthy relations with each other.
3.
It is essential for the event planner to develop different methods of coordination and
communication so that they can effectively communicate with each other and thus make the
event successful. With the help of communication strategies, event planners can communicate
the information to the participants and thus provide them with brief knowledge about the
activities which are going to be held in seminar. Coordination is another crucial technique that
assists in coordinating with participants so that proper information can be provided about the
career fair. Effective communication can be developed with the help of minutes of meeting
methods so that events of the meeting can be involved such as list of attendees, issues considered
by participants and decisions for issues etc. so that best decision can be made (Ratten and Ratten,
2011). Further, use of e-mail and telephone can be beneficial for providing information about
starting of fair as well as closure so that more number of participants can be encouraged to gain
knowledge regarding choosing career.
4.
It can be assessed that event coordinators are required to efficiently use resources to
measure the success of the project. Further, by using different resources within business it helps
them to attain success. Moreover, event planner provide effective training to its executives so
that they can provide fruitful direction to candidates seeking guidance to achieve success of the
career fair (Getz, 2013). Event planners are required to identify the requirement of different
resources that needs to be used within accomplishing the project so that success can be attained.
It is their responsibility to identify the different resource requirements so that individual can be

able to implement the same and thus obtain effective results. Event organizers are required to
render best training and development to the team members so that they can enhance their
efficiency in regard to use the resources efficiently and thus improve the effectiveness of firm in
market. Utilising resources helps in effectively helping team members to accomplish the
business objectively and thus attain fruitful results.
TASK 4
1.
Communication is a crucial element that helps in developing effective relationship with
each other so that both internal and external relationship can be maintained effectively and
efficiently. Further, event planners are required to formulate team meetings so that best
information can be delivered to the applicants regarding their career (Center and Rosemont,
2015). Also, team members are provided best information about organizing the event and
making it successful. Team members are required to develop effective communication among
each other and thus develop both internal and external relationship so that set targets can be
attained. Event organizers needs to conduct team meetings and develop communication among
team members in order to enhance business success. Management of firm needs to record the
data of communication effectively so that it can be later used within business. Developing both
internal and external communication helps in organizing the events successfully and thus attain
desired results in the form of success.
2.
Organizing career fair are required to use information technology tools at the time of
promoting the fair to attract target audience. For instance, event planners can take help from IT
software so that they can promote launching of career fair so that more number of people can be
influenced to enhance participation and thus career direction can be given to large number of
people. Hence, it helps in attaining success of the career event (Aguiar-Quintana, 2015). Event
organizers requires to use information technology in order to record and store the information of
participants so that it can be used for future. Different IT software needs to be developed that
helps in improving the career fair and promote the message to individual so that large number of
people can be attracted towards fair. Hence, use of Information Technology software assists in
recording and storing information so that target audience can be attracted.

3.
Here, it can be assessed that event planner is required to present information clearly,
regularly and on time documenting it properly so that crucial information can be delivered to
candidates participating in the event. With the help of this, it is essential for the individuals to
develop their knowledge regarding the event activities and attain desired success (Getz, 2013). It
can be evaluated that event organizer produces information clearly, regularly and on time
documenting when and what was produced so that best information can be rendered to
participants in the career fair. Hence, participants within the fair requires to obtain effective
information and update their knowledge so that best results can be attained. It also helps in
enhancing the knowledge of individual and participate more effectively within the career fair in
regard to obtain desired success and growth.
CONCLUSION
It can be concluded from the study that communication and coordination is the best tool
which should be used by event planners to attain success of the career fair. Also, it is essential
for individuals to develop effective leadership and time management strategies so that set targets
can be accomplished in an appropriate form.

REFERENCES
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