Evaluating Business Excellence Models: A Case Study of Dubai Police

This report provides a comprehensive analysis of the Dubai Police's business excellence model. It begins with an executive summary and introduction highlighting the importance of Total Quality Management (TQM) and its application in both public and private sectors. The report then delves into the background of the Dubai Police, including its location, size, operations, and organizational structure. It explores the current status of the Dubai Police's adopted business excellence models, emphasizing government and financial support, technological strength, and weaknesses in domestic violence control. The planning and implementation of the business excellence models are discussed, including design aspects like consistent branding and workplace innovation. A detailed literature review covers business excellence models, TQM, Six Sigma, benchmarking, and the impact of PESTEL analysis and human resource management. The research methodology is outlined, followed by findings, conclusions, and recommendations. The report highlights the Dubai Police's use of the Deming Award Model and provides insights into its application and effectiveness. The report also includes a discussion on the strengths and weaknesses of the Dubai Police's business excellence practices.

Running head: ORGANISATION OF DUBAI POLICE
Organisation of Dubai Police
Name of the Student:
Name of the University:
Author Note:

1ORGANISATION OF DUBAI POLICE
Executive Summary:
The report shows that total quality management has evolved into a major strategy which business
organisations and public bodies implement in order to attain business excellence. The discussion
that goes on to point out that there are several awards which award the companies and public
bodies which implement the highest level of TQM. The report then goes on to explore the
operations of the Dubai Police which provides security to the city of Dubai. The report also
mentions that the Dubai Police applies Deming Prize. The report closes by exploring that TQM
is supported by six sigma and bench marking.

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Table of Contents
Executive Summary:........................................................................................................................1
Introduction:....................................................................................................................................6
Background of Dubai Police:...........................................................................................................6
Location:......................................................................................................................................6
Size:.............................................................................................................................................6
Types of operations and services:................................................................................................7
Structure:......................................................................................................................................7
.....................................................................................................................................................9
Current status of its adopted business excellence models:............................................................10
Government support:.................................................................................................................10
Financial strength:.....................................................................................................................11
Technological strength:.............................................................................................................11
Weak controlling in domestic violence:....................................................................................11
Planning and implementation of the business excellence models of Dubai Police:..................12
1. Design:.......................................................................................................................................12
Consistent brand power:............................................................................................................12
Workplace innovation:...............................................................................................................14
2. Implementation:.........................................................................................................................14
3. Responsibility for planning and implementation:......................................................................15

3ORGANISATION OF DUBAI POLICE
4. Challenges facing the organization with regard:.......................................................................15
5. The effective design and implementation of business excellence model:.................................16
Literature review:.......................................................................................................................16
Business excellence model:.......................................................................................................16
Total quality management:........................................................................................................17
Six sigma:..................................................................................................................................18
Benchmarking:...........................................................................................................................20
Impact of PESTEL on business excellence model:...................................................................21
Human resource management aspect of business excellence model:........................................21
Research methods:.........................................................................................................................22
Main question:...........................................................................................................................22
Findings:....................................................................................................................................23
Conclusion and recommendations:................................................................................................23
References:....................................................................................................................................24

4ORGANISATION OF DUBAI POLICE
Introduction:
Total quality management or TQM has become the very necessity of both public and
private bodies to obtain business excellence. The organisations compete with each other to
implement the highest possible levels of TQM in order to obtain business excellence. There are
even awards like Deming award model in Japan to encourage more public as well as private
bodies to implement TQM and business excellence model. Business model excellence is one of
most sought after business models used by organizations all around the world to attain superior
levels of business performances in area of revenue generation and stakeholders’ value creation
(Calvo-Mora, Navarro-García and Periañez-Cristobal 2015). The application of business
excellence model is widely accepted among multinational companies and strategically
importance government services like police and defense. The aim of the research would be
delving into the application of business model excellence in an organisation. The researcher has
chosen the Dubai Police Force also known as Dubai Police for the research.
Background of Dubai Police:
Location:
The Dubai Police Force is the premier police forces headquartered in Al Twar, Dubai.
The area of jurisdiction of the Dubai Police Force spans all across Dubai, which is the
commercial hub in the United Arab Emirates, Middle East. The police force currently operates
from a whopping eleven police stations all across Dubai.
Size:
The Dubai Police Force consists of 17500 sworn in personnel and operates under the
leadership of Major General Abdulla Khalifa Al Marri who holds the chair of Chief of Police.

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The size of the numbers of personnel of the Dubai Police is not restricted to manpower alone.
The Dubai is one of the most advanced police forces in the world which employs robots to
complement its human personnel.
Types of operations and services:
The Dubai provides a variety of services which ensures security of the Dubai. The
services of the Dubai Police consists of providing protection to the residents of Dubai. The police
force investigates into the crimes and takes actions as per the law. The police force also
contributes towards minimising cases related to drug trafficking. The efficiency of the Dubai
Police is evident from the fact that the crime rate in Dubai has fallen to 12.6 per 100000 people
in 2017 compared to 22 in the previous year (Agarib 2018).
Structure:
The Dubai Police operates with the Chief of Police and Public Security at its helm deputy
chief of police and public security to aid him. The following are the main departments forming
the structure of the Dubai Police:

6ORGANISATION OF DUBAI POLICE
Chief of Police and Public Security
Deputy Chief of police and public security
Commander-in-chief, Dubai Police
Deputy commander in chief, Dubai
Police
Future vision and decision
support centre Organisational Office for Leadership
Crisis and disaster management
team
Office of Institutional Development Police stations
Assistant General Commander for criminal investigation
General Directorate of Criminal
Evidence and Criminology
General Directorate for
Drug Control
Public administration of penal and
correctional institutions
General Directorate of
Criminal Investigation
and Investifgation
Assistant General Commander For
AdministrationOffice of Institutional
Development
General administration
of administrative
affairs
General Directorate of
human resources
General Directorate of artificial
intelligence
General Directorate of
finance
Assistant general commander for operationsOffice of Institutional Development
Contd…contd…

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Contd…contd…
General Directorate of
Traffic
General Directorate of Operations General Directorate of
Transport and Rescue
General Directorate of
Security of Bodies,
establishments and
Emergency
Assistant General Commander For excellence
and EntrepreneurshipOffice of Institutional Development
General directorate of Excellence
and Entrepreneurship
General Directorate of
Human Rights, Dubai
Police
Assistant General Commander for
academic affairs and training
Office of Institutional Development
General Directorate of Airport Security
Air wing center
Port Police station
General administration of services
and equipment
Public administration for the
happiness of society
Figure 1. Organisation structure of Dubai Police
(Source: Dubaipolice.gov.ae. 2019)
The flowchart above shows that the deputy chief of police and public security is
succeeded by commander-in-chief of Dubai Police who in turn is assisted by the deputy

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commander-in-chief. The deputy commander-in-chief directly supervises five departments
namely, Future Vision and Decision Support Center, Organizational Office for Leadership,
Crisis and Disaster Management Team, Office of Institutional Development, Assistant
General Commander for Criminal Investigation and Police stations. The Assistant General
Commander for Criminal Investigation supervises five departments namely, General
Directorate of Criminal Evidence and Criminology, General Directorate for Drug Control,
Public administration of penal and correctional institutions, General Directorate of
Criminal Investigation and Assistant General Commander for Administration. The
departments down the hierarchy are Operations Department, Excellence and Entrepreneurship
department, Ports Affairs and welfare of society and equipment, each headed by an officer of
commander position.
Current status of its adopted business excellence models:
The current status of the adopted excellence model of the Dubai Police is extremely
strong due the several business practices adopted by the Dubai Police. The following are the
main aspects of the business excellence models of the Dubai Police which the department applies
currently:
Government support:
The first factor responsible for the strong operations of the Dubai Police is the strong
support of the Government of United Arab Emirates receives. This is evident from the fact that
Dubai Police is the civil defence arm of the Government of the UAE and comes under direct
supervision of the government. The supervision of the government of the UAE ensures that the
Dubai Police is able to carry out investigations against any resident individual or company
infringing laws. Secondly, support of the government provides the Dubai Police the financial

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resources required to bring about advancements in their operations like purchasing modern
weapons and vehicles. Thus, it is clear that the government support attributes the Dubai Police a
strong current status.
Financial strength:
The support of the Government of the UAE provides the Dubai Police to with financial
support which enables it to acquire modern ammunitions and vehicles. The police department is
able to acquire highly skilled personnel and train the carry out investigations very accurately.
The financial strength of the police department enables it to import weapons and vehicles which
in turn are responsible for .its success to curb crime.
Technological strength:
The third attribute of the current status of the Dubai Police is its technological strength
which is in fact the outcome of the first two strengths. The Dubai Police use ammunitions like
modern rifles which enable its personnel to carry out daring missions. They possession of
advanced weapons enable the Dubai Police taken actions against armed criminals and
miscreants. Similarity, the availability of advanced vehicles enable the Dubai Police to carry out
investigations in hostile terrains like desert terrain and hilly regions. The availability
technological strength in the Dubai Police is also evident from the fact that the organisation is
ramping up to employment of robots as police personnel which would enable carrying out
investigations in places which are hostile for human personnel. It can be established very
strongly that this high of practice would not have been possible without availability of advanced
technology.

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Weak controlling in domestic violence:
One of the weaknesses of the Dubai Police is its failure to control domestic violence
efficiently. The Gulf News, in a report published in 2018 claimed that Dubai Police has
succeeded in reducing the crime rates by 15 percent (Shouk 2018). This article in conjunction
with the article published the Khaleej Times in the same year can be used to establish the strong
current practices of the Dubai Police. However, a report published by the Human Rights Watch
in the year 2014 mentions that the police failed to check rising violence in the UAE (Hrw.org.
2014). This proves that the though Dubai Police has succeeded in bringing down crime, it has
failed to control domestic violence effcieintly.
Planning and implementation of the business excellence models of Dubai Police:
The Dubai Police heavily uses Deming Award Model in Japan which is evident from the
fact that the award awards bodies implementing highest levels of policies and decision making.
The following is the business excellence model which the Dubai Police uses:
1. Design:
The business excellence models of organisations have to have a strong design in order to
ensure that they are able to attain their operational aims and objectives. The aims of the design
would aligned to the needs of the organisations. The following are the main attributes of the best
practice designs:
Consistent brand power:
The first important best practice design is consistent branding. Punjaisri and Wilson
(2017) mention throughout the length and breadth of their work the importance of branding both
internally and externally from the point of view of the organisations. Balmer (2017) while define

11ORGANISATION OF DUBAI POLICE
brands as the brands as the logo, mark, symbol or any other feature which differentiate the
products of an organisation from its competitors. It can be pointed out from the definition Urde
(2016) in this respect mentions that companies should manage their brands aggressively in order
to ensure that their products under the brands occupy more distinct position in the market. It can
also be pointed out that brand power enable companies to attract customers which in turn attract
revenue generation. The discussion apparently points out that brand consistent is important only
to attract and retain external customers. Bravo et al. (2017) contradicts this notion and point out
that brands are also important for companies attract internal customers as well. While explaining
the relationship between brand consistence and customer support, the authors goes on to mention
that, ‘Results indicate that effective brand identity management can increase employees’
identification with their organisations.’ This means that employees are able to identify which the
organisations employing them owing to the brands. In fact, brand consistency is a best practice
since it enables both customers and employees to relate to the organisation. Brands encourage to
customers in general purchase products since customers mostly relate brands to superior quality.
Iglesias, Ind and Alfaro (2017) opines in this matter that brands have strong positive perceptions
on employees and motivate them to perform. As far as the Dubai Police is concerned, the logo of
the organisation is analogous to the brands of the commercial organisations. It can be established
firmly that brand value of the Dubai police reflected by its logo shown below has positive
impacts on both complainants and employees. First of all, the complainants, the people to
approach the Dubai Police to report crimes are encouraged to report the cases because they have
faith in the police organisation’s strengths and capabilities. Similarly, the employees of the
Dubai are encouraged to serve the organisation owing to the immense dignity it carries which is
once again in the logo shown below. Thus, it is clear that keeping the brand power consistent is