International Business Research: UK Retailer in Latin America

This report examines a UK retailer's potential expansion into Latin America, focusing on Brazil. It outlines the importance of international business, research objectives, and the use of primary and secondary research approaches. The report identifies the target audience and evaluates the challenges associated with conducting research in a Latin American country. The research aims to determine the market potential in Latin America for the retailer's products, considering factors like social needs, political environment, legal aspects, and technological advancements. The methodology includes a pragmatist research philosophy, a deductive approach, and quantitative research techniques, utilizing both primary and secondary data collection methods to inform managerial decision-making.

International Business
Research Skills
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Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
a)Background on the importance of conducting this research and outline the potential uses of
your research to inform managerial decision making of the UK retailer....................................3
b)Outline a set of appropriate research objectives.......................................................................4
Literature Review............................................................................................................................5
To identify the concept of international business and its importance in business environment? 5
To determine the benefits of international business that are taking by UK retailer by expanding
the business..................................................................................................................................6
c) Identify and justify your chosen primary and /or secondary research approaches to fulfil the
objectives of your research?........................................................................................................6
d) Who is the target audience for your research?........................................................................7
e) Outline and critically evaluate the key challenges associated with conducting your chosen
research approach in this Latin American country of your choosing..........................................8
REFERENCE..................................................................................................................................9
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INTRODUCTION
International business refers as trade of goods, services, capital and technology which is
important to run a business and develop the organizational productivity. The meaning of
international business is exporting, foreign direct investment, franchising, and licencing which is
used to run the business in international country and increase the organizational performance
(Ferraro, 2021). The present research is based on UK retailer that sells Bicycles and Outdoor
pursuit clothing is expanding its business in to Latin America. The international business and its
related activities that are performing by an individual in order to attaining higher productivity.
This report will help to develop understanding that how a business can be expanding in other
countries
MAIN BODY
a)Background on the importance of conducting this research and outline the potential uses of
your research to inform managerial decision making of the UK retailer
Now days there are different types of businesses that are growing globally by using resources
and capital in the expectation of getting profits. For each organization it is important to identify
the needs of their customers and provide the products and services accordingly. A global
corporation is gaining the higher productivity and profitability in changing environment where it
operates the business activities and functions effectively. In other words, international business
denoting all business activities that take places beyond geographical limits of the country. This
involves international movement of goods and services that can help to develop the
organizational performance. As a research management there is need to conduct the environment
and market analysis as it helps to know what is running in the business environment and how to
develop the business activities. To grow and expanding business there is need to have good
relations between two and more than two countries that supports to reach the potential market
and develop the organizational performance in the environment. The UK retailer wants to expand
its business in Brazil country that is the part of Latin America and bring the changes in their
functions and activities (Cherunilam, 2020).
The management is playing the important role as it analyses the market and introduce the
products and services in the changing environment. To develop the business performance and
activities there is need to focus on culture, environment and needs of their customers which can
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help to bringing the changes and attaining the higher productivity. The management is also
responsible to make the decision by analysing the environment and attaining the higher
performance. The researcher will use the different methodology and activities which is needed to
consider while running business, and attaining the productivity. UK retailer is the largest
organization in UK selling the bicycles and other clothing that can help to attar attracts the large
number of customers and develop the organizational performance. The Brazil is the selected
country in Latin America, where management is require manage the all business activities by
entering in to changing environment and introducing the products and services. This also helps to
establish the business regularly in different country and increasing the business performance
(Cao, Navare, and Jin, 2018).
Mind map – This is the structure of representing task, concepts and words that are linked
in to organizational performance and maintain the higher performance. In relation to current
research management of UK retailer has used the mind map to understand their requirement and
provide the kind of products that can help to grow the business.
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In this map, core fators are social needs, political environment, legal factor, and
technological aspects which should be used for the purpose of developing the business
performance and productivity.
b)Outline a set of appropriate research objectives
Research aims and objectives are the important aspects of business industry that states what
research is trying to achieve. The management is requiring to understand the research market and
make efforts to provide the products and services. This is important for each industry to analyses
the market situation and needs that can help to provide the products and services accordingly.
The current research is about international business such as Bicycles and clothing retailer wants
to expand their business in Brazil. For this a research report is prepared by considering aims and
objectives that are as explained:
Research Aim
“To determine which countries in Latin America have the greatest market potential for their
products”
Research Objectives
 To identify the concept of international business and its importance in business
environment?
 To identify which country in Latin America have greatest market that can be used by UK
retailer to expand its business .
 To determine the benefits of international business that are taking by UK retailer by
expanding the business.
Research Questions
 What is the concept of international business and its importance in business environment?
 Which country in Latin America have greatest market that can be used by UK retailer to
expand its business.
 What are the benefits of international business that are taking by UK retailer by
expanding the business?
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Literature Review
To identify the concept of international business and its importance in business environment?
As per view point of Gray, 2019, International business refers as trading of goods, services
and technology by crossing the national borders for the purpose of increasing the business
activities. The aim of each business organization is increase the business activities and functions
by entering in to new market that can help to increase the customer base and develop the
business performance. In relation to UK retailer is using the concept of international business as
it wants to develop its business activities and performance by entering in to new market which
can help to increase the business performance. This is an opportunity for business organization to
analysis the market and make right business decision that can help to increase the organizational
performance.
To identify which country in Latin America have greatest market that can be used by UK retailer
to expand its business
According to Cordeiro, 2019, International business is the important aspects for each
industry as it grows the business activities in changing environment and maintain the higher
performance. For each organization it is needed to have proper knowledge and culture where
organization has decided to enter in to new market that can help to grow the business. The UK
retailer is expanding its business in Brazil Country that is in Latin America as there is having
greatest market with large amount of population will buy the products and services in high range.
This will help to develop the organizational performance and productivity in the changing
environment. The management of selected of organization is conduct the market analysis and
introduce the products and services accordingly which develop the business productivity. This
will help to increase the number of customers and selling activities that supports to develop
profitability.
To determine the benefits of international business that are taking by UK retailer by expanding
the business.
As per view point of Bargiela-Chiappini, 2020, International business is the process of
trading products and services by crossing the national borders and managing the all functions
effectively. UK retailer is expanding its business in Brazil that has provided the various benefits
such as:
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Increase Revenues – By expanding the business in Brazil, UK retailer increase its
revenues as it helps to increase the organizational sales and productivity.
Decrease the competition – By entering in to new market and filling the customer
demand UK retailer is helpful to decrease the revenues and it helps to develop the business
performance (Mihailova, Panibratov, and Latukha, 2020.).
Easier cash flow management – International business is also helpful to managing the
cash flow easily as it maintains the records of all transaction and financial aspects which can be
used to increase the profitability.
Better risk management – While running a business risk can be arises that is natural
process buy management is playing important role as it analysis the risk and bring the changes in
their performance. The UK retailer is expanding its business in Brazil country as it helps to
managing the in a better way that can help to develop the organizational productivity.
c) Identify and justify your chosen primary and /or secondary research approaches to fulfil the
objectives of your research?
Research Methodology is the specific technique and procedure which is used to identify,
process, select and analysing the information about a particular topic. This is important for
researcher to conduct the research by analysing the resources and bringing the changes in their
activities. In relation to current research about international business different approaches are as
explained:
Research Philosophy - This means pragmatist research that based on beliefs and areas of
research which can be used to complete the study and managing the performance. This involves
positivism and interpretivism, realism, and pragmatism that supports the study.
Justification - In relation to current research Positivism philosophy is used by researcher
that can help to develop the understanding.
Research Approach – This can be explained as plans and procedure for research that
states how the data and information are collected in relation to particular topic. This involves
inductive and deductive approach that provide the observation and complete the task.
Justification - In relation to current research International business in Brazil, deductive
approach is being used by researcher that helps to execute the planning in better way (Mersland,
Nyarko, and Sirisena, 2020).
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Research choice – This is related to making the choices from different options that can
help to complete the study and managing the higher productivity. This involves qualitative and
quantitative techniques that can help to collect the data in appropriate form and managing the all
functions.
Justification - The researcher is using the quantitative research technique as it helps to get
data in relation to selected topic that can help to develop the understanding and managing
performance. With the help of this statistical and practical information can be collected by
researcher that supports to manage functions.
Data collection – This can be explained as important aspects of any business research that
is require to conduct the analysis and managing the functions. This involves primary and
secondary resources which are used as per requirement. When information is collected from first
and sources is known as primary whereas collecting data and information from already collected
sources is called as secondary sources that can help to managing the higher performance. In
primary it involves questionnaire, interview, survey whereas secondary method involves article,
magazine, and internet sources.
Justification - In relation to international business primary resources are used by researcher
that can help to complete the task on time and managing the performance. In this, researcher has
conducted the questionnaire and survey technique that can help to develop the organizational
performance and managing the activities (Antonetti, Manika, and Katsikeas, 2019).
d) Who is the target audience for your research?
In relation to current research about international business target audience is consumers who
comes to know the new business industry in market and make decision to buy the products and
services. The researcher has focused on Random sampling method and qualitative approach in
relation to current research that can help to develop the business performance and managing the
all activities. The customers are the important for each business organization as it analysis their
own needs and evaluate the market by selecting different options that can help to developing the
business activities and maintain the higher productivity. Random sampling is the part of
sampling technique where each sample has equal probability of being chosen and managing the
all functions. This also bring the changes in their performance and attain the competitive
advantages.
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Mind Map – This can be explained tool for the brain that used to capturing the thinking that
goes on side inside the head. This is helps to think, collecting knowledge, remember and creating
new ideas for the purpose of completing the project or task on time. To expand business and
entering in to international market mind map is helpful as it helps to develop the new ideas and
implement it properly which can help to develop the business productivity and profitability.
This mind map is connected with project of international business that will help to create
new ideas, collaboration, planning, giving benefits and increasing the productivity effectively.
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This mind map is related with analysing risk with different perspective in order to expand
business in international manner. This mind map could be helpful in analysing risk and harm
caused by the same so that methods to mitigate the same can also be examined.
e) Outline and critically evaluate the key challenges associated with conducting your chosen
research approach in this Latin American country of your choosing
The UK retailer is expanding the business in Latin America by selecting the best research
approach and operating the activities on daily basis. If there is lack of resources and capital then
it will be challenging situation for organization to grow their business. There are different
challenges that faced by UK retailer in entering in Latin America that are as explained:
Changing in culture – When organization or business enter in to new market then face the
challenge of changing in culture that affects the organizational sales and productivity.
Lack of human resources – This is another challenges that faced by UK retailer in
entering in to Brazil country for the purpose of running their business. This might be affect the
organizational productivity and sales in the changing environment.
Tariffs and export fees – This is another issue which faced by UK retailer as regulations
of company are different that can be affected the organizational productivity and performance in
changing environment. In case if legislations are not following the regulation can be very
challenging and affects the organizational productivity.
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Changing in needs and wants – The company is selling its products in UK and now it
planning to enter in to global market where it is important to understand the changing demand
and sale the products and services (Antonetti, Manika, and Katsikeas, 2019).
Therefore, from the above it can be explained that there are different challenge that faced
by industry during enter in new market that affected the organizational productivity and
profitability
CONCLUSION
From the report it can be concluded that international business is used to operating the
business activities in global market by arranging sources and capital. This can help to develop
the business performance by entering in new market and managing the resources. Research
approach such as qualitative is used to gather the quality of information and completing the
project on time. Different challenges are arising in business environment that faced by
organization while entering in to global business environment.
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REFERENCE
Books and Journal
Antonetti, P., Manika, D. and Katsikeas, C., 2019. Why consumer animosity reduces product
quality perceptions: The role of extreme emotions in international crises. International
Business Review. 28(4). pp.739-753.
Bargiela-Chiappini, B. C. F. ed., 2020. Languages of Business: An International Perspective.
Edinburgh University Press.
Cao, L., Navare, J. and Jin, Z., 2018. Business model innovation: How the international retailers
rebuild their core business logic in a new host country. International Business
Review. 27(3). pp.543-562.
Cherunilam, F., 2020. International business. PHI Learning Pvt. Ltd..
Cordeiro, C. M., 2019. A corpus-based approach to understanding market access in fisheries and
aquaculture international business research: A systematic literature review. Aquaculture
and Fisheries. 4(6). pp.219-230.
Ferraro, G. P., 2021. The cultural dimension of international business. Prentice Hall.
Gray, D. E., 2019. Doing research in the business world. Sage.
Mersland, R., Nyarko, S. A. and Sirisena, A. B., 2020. A hybrid approach to international market
selection: the case of impact investing organizations. International Business
Review. 29(1). p.101624.
Mihailova, I., Panibratov, A. and Latukha, M., 2020. Dismantling institutional complexity
behind international competitiveness of emerging market firms. Thunderbird
International Business Review. 62(1). pp.77-92.
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