Business Expansion: Critical Evaluation of the Marketing Mix Model

This report provides a critical evaluation of the marketing mix model and its application to business expansion, particularly within the UK and EU markets. It analyzes the four Ps—product, price, place, and promotion—and their strategic importance in achieving business growth. The evaluation considers both the advantages and disadvantages of the marketing mix model, emphasizing the need for organizations to adapt their strategies based on market conditions and customer preferences. The report also reflects on the learning experience, highlighting the development of better relations with channel partners and the ability to manage various marketing aspects effectively. Furthermore, it discusses the importance of targeting specific market segments, such as health-conscious consumers and younger demographics, and the role of positioning in establishing a strong market presence. The analysis concludes with insights on leveraging feedback for continuous improvement and the integration of both theoretical and practical aspects for future effectiveness.

Critical Evaluation and
Reflection Template

Critical Evaluation...........................................................................................................................3
Model, Framework or Theory to be critically evaluated.............................................................3
RECOMENDATION AND OUTCOME........................................................................................5
Analyzing of outcome from various aspects................................................................................5
Feedback of an overview.............................................................................................................6
References:.......................................................................................................................................6

Critical Evaluation
Model, Framework or Theory to be critically evaluated
Marketing mix.
Diagram of Model, Framework or Theory

Critical Evaluation:
In this course work Marketing Mix is been used in order to expand business within the market
of UK and EU respectively. Also theory has been associated over describing about aspect that
is related to various aspects of expansion of market. Elements required for this purpose has
also been covered under the theory of marketing mix has to be organized. It makes promotion
possible in appropriate manner with product and services. Such tactics has been set of actions
which is important over marketing function within an organization. Under it there are 4P’s that
has been covered and is required for evaluation within an organization. They are product,
price, place and promotion it is being applied in effective and appropriate manner. Basically it
talks about introducing of product in two market in which organization has decided to enter. In
order to gain perfect evaluation these factors are very important to be maintained. Very first
element is product that is being used as a strategy in which an organization is willing to adopt
specific offerings. Second element that has been explained is price it plays very important role
to the strategy which the company is willing to implement towards setting up the price of the
offering in regards to the market, competition and customer requirements. Third element that
us being used is based on promotion in which product is being promoted to increase sales of
product within the market. Fourth element that is being used is based on place it has and very
important impact on the product and expansion of business. On the basis of critical evaluation
it can be identified that the marketing mix model has both pros and cons for the organization
and they must be taken into consideration such as:
 With the help of this various strategies can be formulated by the company considering
various aspects such as prices, product, place, promotion.
 Unique specification of the aspects are not taken into consideration and due to this the
changes in the policies are to be made frequently and this affect the companies
Further these are being explained in detail Four P’s are explained below and they are:
Product: Product is that thing or an item which a company produces and provides to its
customers. As per the company that has been taken is offering sugar free cakes for its health
conscious customers and in return making them loyal towards the company for longer period
of time.
Price: This is considered to be as the cost that has been decided for the product which is being
sold by them and various factors are there which are required to be kept in mind before
forming price of a product. The company taken is selling sugar free cakes. This is an important
factor for the growth of the company because this helps in building of larger customer base
and this is done by offering low cost which is going to attract customer and make their rivals
struggle in establishing themselves in market. So, the company is going to become a bigger
entity in market.

Place: It is the geographical area in which a company has setup itself. This also an very import
factor that is responsible for growth of an organization in a manner that it offer those type of
commodities which the customer is required by providing both online and offline modes of
purchase. This makes them approachable it towards its customers. This plays an important role
by giving strong base to a company for establishment.
Promotion: This means promoting an product to sell it in market and establish a company
within a market this leads towards testing strategies of company in the market and also helps
in knowing preferences of customer this also promotes product of a company in the market.
This factor is important to be developed in an organization because its tendency of covering
market. A product can be promoted by a company in a manner that advertising can play an
important role and also through social media platform this can be done.
Marketing mix is very important tool which helps in ensuring that an organization is been
allocated with resources in effective manner. It also makes exploitation of resources reduced.
Main reason for the same is the efficiency and emphasizes that has been made over elements
responsible maximizing of satisfaction to be gained within the target market. Further
expansion of business in an international territory is not easy and involves huge amount of
cost. In such condition marketing mix helps in making appropriate decision over strategy
which has to be applied to gain cost benefits, making optimum utilization of resources. All this
is going to make organization invest in activities and resources that makes benefits to be
attained form the area in which business has to be expanded. For the business it is going to be
benefited from the theory in a way that coordination is going to increase, working should be
implementing towards marketing mix and makes positive competition in market. This would
further ensure flow of information within the company, as well as that with the external
stakeholders quite simultaneously.
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RECOMENDATION AND OUTCOME
I have learned from the above analysis that considering the targeting of market for egg free
business is going to be very beneficial because they have selected two very prominent country
which is a large inters of population and is going to be helpful to an company by helping them
in increasing sales revenue and profit of the company. Further I have learned that both the
countries UK and China are belonging to different continent which is going to make the
company cover large area of market and large customer base. Also it has been analysed by me
financial condition in both the both the countries is stable that is going make growth of the
company much faster. Also profit is going to be earned at higher rate. Also it is important for
the company to promote its products in attractive manner that is going to attract customers is
going to lead towards establishment of a stronger and larger customer base.
With the help of developing this concept of marketing I could develop better relations with the
channel partners and the impact of various aspects related to the marketing such as prices,
product, promotion etc. could easily and efficiently be managed. In addition to this with the
learning of these models it is ensured that I could apply all the aspects on the module as well as
in practically managing the business. At the time of undertaking the project I realized that the
understanding of the model is effective as with the help of this it can be ensured that better and
timely decisions are taken as per the changing taste and preferences in the prominent market
such as UK and China. Further it enabled me in identifying the strategies which are taken into
consideration at international level for managing the operations in a better way as well in
developing the practical understanding of the actual situation. In addition to this it facilitated
me to analyze my ability to learn and various learning style in a deeper manner. The experience
of the model facilitated me in managing the constraints applying theories and competence with
the help of entire team which enhances my ability to work with the team.
But on the completion of the assessment I realized that I have to make improvement in the
approach of learning as consistency in learning is crucial to manage the impact of external
business environment. Also with this application of the theories and models in different
situations can be ensured.
Analyzing of outcome from various aspects
I have determined from the above discussion that companies that is offering an customized and

sugar free cake is useful for both the customers who are health conscious and also to
youngsters. In the present time many people are becoming health conscious and regarding this
they are majorly demanding for sugar free cakes as eatable item. Also the company is going to
achieve financial stability and culture by targeting market in which it wish to expand itself and
for this purpose it is required to follow the following things and they are as follows:
Segmentation: For expansion of the business of product and services the company needs to
target youth a diabetic patients. This should be between the age group of 3 to 75. Also in terms
of geographical area and demographic the company has to consider developing and populated
countries in terms of enhancing its sales and profitability.
Targeting: As the company Eggs free is going to target young and diabetic customers for
enhancing of its sales and this is going to promote product of prominent benefit which has
helped in enhancing or improving of sales. As its product to prominent benefits that is
customised cake which attracts young customers and sugar free feature which attract health
conscious people.
Positioning: This is one of the most important element that is used to describe condition of the
company in the market by making its position better in those countries where it has set-up its
market.
Feedback of an overview
With the help of formative feedback so provided necessary changes can be made in ways of
enhancing the capabilities and learning. All the positive and negative learning aspects could
easily be identified on the basis of which necessary changes can be made. All the areas where
mistake was made are reflected which specifies that further such mistakes must not be made in
that particular spot. Apart from this it facilitate me in analyzing that the along with theoretical
aspects all the practical aspects must be considered and all the information that has been
gathered must be segregated into small useful parts so that effectiveness in my work can be
ensured in future.

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