Managing Projects: ASDA PLC Expansion - Challenges & Solutions

This report examines ASDA PLC's business expansion initiative, outlining the project's scope, findings, challenges, and recommendations. The project focuses on expanding ASDA PLC into foreign markets, considering pre- and post-pandemic scenarios. The report identifies opportunities such as increased demand for nutritious foods and the growing trend of online shopping. Challenges include foreign legislation, international accounting standards, and cost management. Recommendations involve short-listing potential markets and evaluating them for selection. The analysis emphasizes the critical role of project management approaches in guiding the firm's functioning and achieving project aims and objectives through the project life cycle model. References to relevant academic articles are also included.