Questionnaire Design: Business Expansion in New Region Strategies

This assignment focuses on questionnaire design as a crucial tool for gathering data in business contexts, particularly for companies expanding into new regions. The report examines how questionnaires are used to collect information on various factors, such as consumer income, spending habits...Read More

Questionnaire Design

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Introduction
Questionnaires design is explained as the document of research which comprises of various
series of questions which are made for a purpose (Beatty and et.al., 2019). That are collected
from the respondents and it is considered to be cheap and effective way to reach the way to
collect the information from the people. As per the given case the company is expanding its
branch into new region that is South. In UK the companies are to face the birth and death rates of
business. Along with it, it can be said that on the basis of data that London has the highest birth
and death rate that is 15.7 and 13.1% individually. The report will identify the ways by which the
learners will design the various practises in order to expose the questions and information with
the information in less time (Yari and et.al.,2022).
Main Body
With the help of vital statics in the UK, it provides the information related to the range of topics
and there are various ways to collect the data. In relation to the given case, with the goal to
ensure that it do not fall into failed business category in London. And it has also decided to
collect some data relating to the various elements that is consumer’s income, average worker’s
wage level, consumer spending on the related items and many others (Toussaint and et.al.,2020).
Along with it, for England and Wales, the Office for National Statistics accumulates the data on
life events. While Scotland and Northern Ireland are covered by National Records of Scotland,
the Scottish Government, and the Northern Ireland Statistics and Research Agency. To develop
figures for the UK, the Office for National Statistics gathers data from England and Wales,
Scotland, and Northern Ireland. As per the data, it can be said that with a birth rate of 11.9
percent in 2020 compared to 13.0 percent in 2019. In the UK, there were 358,000 fewer business
births in 2020 compared to 390,000 in 2019. Between 2019 and 2020, there were 316,000 fewer
business fatalities in the UK, with a fatality rate of 10.5 percent as opposed to 10.8 percent in
2019. In addition, London has the highest birth rate that is14.0% and business death rate that is
12.1% globally. Additionally, the rates of business creation and death were highest in the
transport and storage sector, at 23.4 and 14.7 percent, respectively. By employment, there were
12,000 high-growth companies in the UK in 2020, down from 13,000 in 2019 (Scolari, Braviano
and Crasborn, 2021).

QUESTIONNAIRE Frequencies
Name:
Respondent Name:
Gender:
Age:
Q1. Does a change in income impact the customers' choice of
consumption?
Frequency
(a) Yes 30
(b) No 9
(c) Can’t say 1
Q2. What is the relationship between consumer spending and income? Frequency
(a) Consumption schedule 30
(b) Direct Relation 6
(c) No Idea 4
Q3. What are the various elements which affects the consumer
spending?
Frequency
(a) Disposable Income 3
(b)Income per capita 2
(c) Income equality 5
(d) All of the above 30
Q4. What are the major issues which are faced by the management of
the companies in context to retain the customers?
Frequency
(a) Communication 20
(b) Poor Planning 10
(c) Outdated Practises 1
(d) Performance problems 9
Q5. What are the different factors that have an impact on consumer
behaviour?
Frequency
(a) Personal Factors 5
(b) Social Factors 4

(c)Physiological Factors 1
(d) All of the above 30
Q6. What are the benefits of understanding the customer behaviour? Frequency
(a) Better decisions can be made 12
(b) Further modifications can be made 25
(c) Generate revenue 1
(d) Develop better image in the market 2
Q7. As per your view, how does companies manage worker’s wage
level at workplace?
Frequency
(a) By paying fairly 20
(b) By helping the workers to understand the wage range 10
(c)By conducting internal surveys 5
(d) By providing resources 5
Q8. What are the main difficulties or obstacles businesses face when
managing employees at the workplace?
Frequency
(a) Dealing with conflicts 20
(b) Lack of leadership skills in management 2
(c) Issues in hiring decisions 8
(d) Time management 10
Q9. What should be the biggest priority of the company when it is
expanding its business?
Frequency
(a) Increasing customer base 10
(b)Focus on diversification 4
(c) Higher client satisfaction 6
(d) Improve business performance 10
Q10.What are the recommendations to retain the customers in the
company?
Frequency
(a) Keep in touch and promote communication with them 10
(b) Make use of social media 20
(c) Use of technology 10

As questionnaire is considered to be the best ways to collect the information in relation to the
specific topic within a period of time (Boparai, Singh and Kathuria, 2018).
Conclusion
From the above information it can be analysed that in recant years it has become common
to make use of collecting data in almost all the industries in order to assist the people involved
into business. As it allows to cut the cost, bring innovations in the operations and from marketing
to customers. Additionally, it can also be said that data collection is the purposeful practise of
compiling information regarding a given subject. Making ensuring the data is accurate and was
created in an ethically and legally appropriate manner is crucial throughout the gathering phase.
If not, the analysis won't be precise and can have bad results.

References
Books and Journals
Beatty, P.C., Collins, D., Kaye, L., Padilla, J.L., Willis, G.B. and Wilmot, A. eds.,
2019. Advances in questionnaire design, development, evaluation and testing. John Wiley &
Sons.
Boparai, J.K., Singh, S. and Kathuria, P., 2018. How to design and validate a questionnaire: a
guide. Current clinical pharmacology, 13(4), pp.210-215.
Scolari, S., Braviano, G. and Crasborn, O., 2021, November. Search Engine Interfaces for Sign
Languages: Designing a Multilanguage Questionnaire to Collect Signers’ Perception of
Handshapes Similarities. In International Conference on Design and Digital Communication (pp.
31-43). Springer, Cham.
Toussaint, A., Hüsing, P., Gumz, A., Wingenfeld, K., Härter, M., Schramm, E. and Löwe, B.,
2020. Sensitivity to change and minimal clinically important difference of the 7-item
Generalized Anxiety Disorder Questionnaire (GAD-7). Journal of affective disorders, 265,
pp.395-401.
Yari, A., Zarezadeh, Y., Rahimiforoushani, A., Ardalan, A., Boubakran, M.S., Bidarpoor, F. and
Ostadtaghizadeh, A., 2022. Scale Development and Psychometric Evaluation of a Questionnaire
for Measuring the Risk Factors for Death in Floods. Journal of Environmental Health Science
and Engineering, pp.1-13.
Online
Data and analysis on coronavirus [Online] Available
at :https://www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/bulletins/
businessdemography/2020#:~:text=1.,compared%20with%2010.8%25%20in%202019