Business Report: International Market Entry and Expansion Strategies

This report focuses on international market expansion, using Naked Wines as a case study. It covers import and export methods, the advantages and disadvantages of each, and how SMEs can tap into new markets. The report includes an analysis of different methods for international market entry, comparing their pros and cons. It also discusses the differences between merchandise and service imports and exports, and the practicalities of securing international deals. The conclusion emphasizes the importance of analyzing opportunities and threats to increase profitability and reduce risks, as well as considering tariff and non-tariff barriers. The report is supported by academic references. This document is available on Desklib.

Tapping into new and
international markets.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 & TASK 2..........................................................................................................................1
Covered in PPT............................................................................................................................1
TASK 3 .........................................................................................................................................11
P5 Advantages and disadvantages of importing and exporting and how to secure a deal.........11
P6 Differences between merchandise and service imports and exports....................................11
TASK 4 .........................................................................................................................................12
P7 Various methods in which SMEs can tap into international markets...................................12
P8 Compare the various ways SMEs can tap into international markets, assessing the pros and
cons of each method...................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERNCES.................................................................................................................................13

INTRODUCTION
In today’s global environment, large and small organisations are constantly looking at
new and effective ways to expand business internationally and attain more amount of
profitability (Antorini, Muñiz and Askildsen, 2012). In this report Naked wine is selected.
Company has its headquarter in Norwich, UK that use to invest in talented, independent
winemaker and make available for customer throughout the country. The report also
determination of import and export methods and practicalities involved with the ways SMEs can
tap into new market has been discussed.
TASK 1 & TASK 2
Covered in PPT.
1

2

3

4

5

6

7

8

9

10