This report provides a detailed analysis of the international business landscape, focusing on the expansion of Meadows Food and Dairy, a UK-based SME, into the Chinese market with its UHT milk products. The report begins with an introduction highlighting the importance of international business and the growth of the food and beverage sector, particularly in the context of the UK and China. It then provides a background on the organization and an overview of the Chinese market, emphasizing the increasing demand for dairy products and the government's promotion of their health benefits. The main body of the report delves into business drivers, utilizing PESTEL analysis to examine political, economic, social, technological, environmental, and legal factors impacting the company's internationalization efforts. It further explores trade barriers, both formal and informal, that the company faces, including permits, licenses, registration requirements, logistics, and market data limitations. The report also addresses ethical and social issues, such as Brexit and the COVID-19 pandemic, and cultural preferences relevant to the Chinese market. Finally, it examines the company's potential expansion methods and concludes with an executive summary and conclusion, summarizing key findings and recommendations for successful market entry and sustainable business practices.
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