Hunter Adams: Comprehensive Report on Business Enterprise Analysis

This report provides a comprehensive analysis of Hunter Adams, a consultancy firm operating as a small business enterprise. It begins with an introduction to the company and its challenges, emphasizing the importance of identifying factors that impact organizational effectiveness. The report delves into the concept of corporate personality, pre-incorporation contracts, and the requirements for business registration and trading. It evaluates Hunter Adams' performance using comparative measures, including a SWOT analysis and an assessment of its objectives and plans. The report also examines the positives and negatives of incorporating expansion, considering market penetration and product development strategies, and proposes an action plan to implement changes, including assessing the impact of these changes on the company's human resources, financial resources, and overall performance. The report concludes by suggesting management strategies for these changes using Kotter's 8-step model.

Small Business
Enterprise

Table of Contents
INTRDUCTION..............................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Concept of corporate personality and lifting the veil............................................................1
2.3 New areas for incorporation..................................................................................................1
1.2 Positives and negatives of incorporating expansion.............................................................1
1.3 Law of promoters and pre incorporation contracts...............................................................2
1.4 Requirements for registration and commencement of trading..............................................2
1.2 Evaluation of organisation using comparative measures......................................................2
TASK 2............................................................................................................................................3
1.1 Overview of organisation with its strength and weaknesses.................................................3
Covered in power point presentation (2.1 to 2.4)........................................................................4
TASK 3............................................................................................................................................4
3.1 Assessment of objectives and plans......................................................................................4
3.2 Revision of plans to incorporate appropriate changes..........................................................4
3.3 Action plan to implement change.........................................................................................4
TASK 4............................................................................................................................................5
4.1 Impact of the proposed changes............................................................................................5
4.2 Management of plans............................................................................................................5
4.3 Improvement in the performance..........................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRDUCTION
Small business enterprises are the one which assist an economy in attaining growth and
prosperity. These organisations are vital for the economy as they generate income and revenues.
There are various issues which are faced by these companies as they have less resources
available to expand and grow. It is important for them to identify the factors that might have
impact upon the effectiveness of organisation. This report is based on Hunter Adams which has
various problems that are hampering its growth. This project will assist in attaining a better
positioning market and ensure better profitability.
TASK 1
1.1 Concept of corporate personality and lifting the veil
Hunter Adams is a consultancy firm. Since it is dealing in customer oriented business it
has to ensure that no mistake is done on the operations as this may discontinue to relation
between clients and the organisation (Bridge and O'Neill, 2012). Lifting the veil is a well known
concept which is utilised in order to bring transparency in the operations so that any misconduct
of unfair trade practice if found than can be rectified.
2.3 New areas for incorporation
All those organisations which are dealing on a small segment wish to expand their
business by covering new areas. In order to expand, it is important to use various strategies
which can help the management in taking corrective actions towards growth among which
Ansoff's matrix can be of great help. Since the refereed organisation is not extending its services
to IT sector, it can enhance its scale by coming up with new services which can be utilised for
the information technology department too. Market penetration, improvement of market and
product development can be implemented at the workplace.
1.2 Positives and negatives of incorporating expansion
Whenever expansion is done at a work place it has its both positive and negative impact
on the organisation. It will be benefited with new customers for its services which will help them
in increasing their total income and brand image in the industry. On the other hand the same may
even face adverse effect on its total quality of work done due to the fact that it will get less time
to concentrate on one client (Southern, 2011).
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1.3 Law of promoters and pre incorporation contracts
Promoter is a person with whose name the prospectus is being issued. He/she controls all
the operations of the company and take the responsibility of work done by the organisation. This
is the duty of promoter to bring a legal existence of organisation for which the he has to enter
into different contracts on behalf of the upcoming company which are known as pre –
incorporation contract.
1.4 Requirements for registration and commencement of trading
In order to commence a new business it is first important to understand what will be the
legal requirements of the organisation in the long run. It includes finding a good brand name. It
can not copy the name of other company in case if it wish to get itself register. Trademarks, copy
rights and patents has to be identified and registers with the concern authority in order to protect
the business. Than it has to be ensured that organisation operations stays at the right side of the
laws related to that industry (Schaper and et. al., 2014).
1.2 Evaluation of organisation using comparative measures
In order to evaluate the performance of company, the most effective way is to compare its
results with that of other in the same field. In order to check the performance, financial and non-
financial aspects can be used as this reflects the organisation’s quality of services as well as
capacity at a particular point of time. Austin Fraser is another firm that is dealing in the same
field. To check which one is more effective, their financial reports are compared. From the same,
it has been identified that Adams growth is 16% in the year 2015 and on the other hand, Austin
Fraser leads ,with asset value of 6 Million pounds. After comparing non-financial resources of
Austin Fraser, it was found that this company was unable to deliver its services to IT firms. That
impacts Austin Fraser in making this company less effective. Their work force is comparatively
more capable of bringing better results to the organisation. As the refereed organisation was
successful in attracting a large number of clients towards itself, it shows that managerial level of
Hunter Adams is working with maximum dedication as without them, it is difficult to grow at
such a high speed.
MEMO
To : Senior partner
Company : Hunter Adams
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Date : 3rd November 2017
Subject : Performance of Hunter Adams
It is a pleasure to inform everyone that the performance of company has been above expectation
in past quarters which has improved our overall conditions. Now there are plans of expansion
which will require everyone participation and dedication. It is our priority to cater to your needs
for which special portals will be made to solve grievances. Growth of company is important
which will be achieved with expansion. It is good opportunity for you to grow further.
All are informed.
TASK 2
1.1 Overview of organisation with its strength and weaknesses
Hunter Adams is a consultancy firm which is a small business enterprise and delivering
its services in the UK. It has received awards for its effective contribution in harnessing the
strength of human resource in an organisation. This structure has around 300 clients and with
each of them, a good connection is maintained which helps to consultancy firms in developing
long term business relations with them. Since, it is a small scale organisation, it does not demand
much finance which further reduces the degree of risks involved. As this system earned £400,000
in its initial days, which provide appropriate information regarding such consent.
Strengths Weaknesses
It has got a good number of total clients.
They have quality clients who are
professionals.
Since human resource is the crucial department
of any organisation, it provides services for
same.
It has got an expert recruitment process.
Good connection with its clients.
Its services are not available for the
organisations dealing in IT sector.
Its financial resources are limited to an extent.
Total number of workforce is less.
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Covered in power point presentation (2.1 to 2.4)
TASK 3
3.1 Assessment of objectives and plans
As per the goals and objectives of an organisation, targets are set. In the document of
business plan, all the aspects of workplace are discussed that includes estimation of sales and
policies related to finance and information technology marketing. It is important that planning is
done in a proper manner as a successful plan increases the probability of firm with minimum
deviations. In this organisation, more concentration is given on improving the satisfaction level.
Their target is to increase the market share by inviting more small scale companies. SMART
objective is an important tool which is being implemented by managers and probability of
achieving the competitive advantage is raised. In order to increase their level of performance,
company has developed a social media campaign through which they invite existing customers
to share experiences with the company which further helps the management in taking corrective
actions. Apart from this, setting of time limit against each task is also helping the administration
in delivering services on time.
3.2 Revision of plans to incorporate appropriate changes
Since the business environment is dynamic in nature, plans should be made which are
flexible so that it can be implemented in every situation. By conducting a research, it can be
identified that which areas in the plans are not to the required standards so that they can be
improved. Addition to the existing plans will be required so that expansion of total market share
can be done along with the development of services for IT department too. Apart from this,
management needs to work on its weakness also so that its total brand name will be improved.
3.3 Action plan to implement change
Organisational plan is an essential thing which support in implementing all sort of things
properly. Thus, a proper action plan is required under which each and every operation divided
properly.
Act Priority Advantages Materials Time
scale
Duty Monitoring
strategy
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Investigati
on of
market to
hire IT
profession
als
Required
as early as
possible
Will enhance
the total
customers
Recruitme
nt team
and
promotion
1- 2
month
Research
and
developm
ent and
HR team
After the IT
professionals the
total revenue
must be
compared with
the previous one.
Increasing
the
marketing
activities
Important Brand name of
the
organisation
will become
more familiar
to the
customers
Finance
and
marketing
2
months
minim
um
Promotion
team
With the help of
marketing, more
customers can be
attracted towards
the services of
Presented
organisation
TASK 4
4.1 Impact of the proposed changes
In an organisation employee develops habits of performing their task in a set manner.
When change s are brought it disturbs the current working environment and hence are
restructured by the work force. If the proposed alterations are done in referred business
enterprise it will have the following impacts:
 Human resource – as the employees restrict change this may increase the total turnovers
which will have direct impact on the profitability of the organisation. It is important that
they are well communicated about the need and can be convinced to get the training.
 Capacity of firm – Since new employees will contribute in producing more services it
will raise the total production level of the firm which will further help in achieving the
goals and objectives.
 Financial resources – Funds will be invested in order to carry out various activities like
recruitment, promotion etc. which will effect the total liquidity of the work place.
4.2 Management of plans
With the assistance of Korter 8 force model the changes can be properly managed in the
given organisation. The procedure is discussed below:
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 Create urgency – In order to implement the plan it is important to develop the need of
change at the work place.
 Form a powerful coalition – It is important that skilled staff is appointed who can
implement change in the best possible manner.
 Develop vision change – To successfully implement modifications at the work place
employees need to be showcased with the benefits which will be achieved through the
new policies.
 Communicate the vision – To get the work started on changes it is important that same
are well communicated to those who will be effected by it.
 Removal of obstacles – All those problems that are encounter while implementing the
change will be identified and hence removed.
 Create short term wins – Through this process it will be come easy to assess that
weather the change is bringing positive results or not.
 Build on change – The improvements that are observed through the modifications will
be further utilised to integrate change in organisation.
 Anchor the changes in corporate culture – In the organisation all the required
alterations will be accepted.
4.3 Improvement in the performance
After the above discussed modifications are done at the work place are done a positive
change is observed. The same is evaluated with the assistance of balance score card model. It is a
well known strategy that can be utilised in order to calculate the actual performance. Under this
system both qualitative and quantitative performance is measured which in context of referred
organisation shows that there is an important in the total market share as a hike of 12% is seen. It
professionals are now available which has further increased the total scope of the organisation. A
different section is being set up which ensures the quality of services and checks that all the work
is completed on time.
CONCLUSION
Small business enterprise made a vast contribution in an economy of a country. For
improving their performance strength and weakness have to determine through which
management will going to take appropriate actions for that. Along with this, an appropriate
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action have to be carried down by an organisation on the basis of which each and every operation
get done effectively. On the basis of various weakness, proper improvement have to be carried
down. There are various comparative measure have to use which are helpful in taking beneficial
judgement.
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REFERENCES
Books and Journals
Altman, E.I., Sabato, G. and Wilson, N., 2010. The value of non-financial information in small
and medium-sized enterprise risk management. The Journal of Credit Risk. 6(2).p.95.
Battisti, M. and Perry, M., 2011. Walking the talk? Environmental responsibility from the
perspective of small‐business owners. Corporate Social Responsibility and
Environmental Management. 18(3). pp.172-185.
Blackburn, R.A., Hart, M. and Wainwright, T., 2013. Small business performance: business,
strategy and owner-manager characteristics. Journal of small business and enterprise
development. 20(1).pp.8-27.
Bridge, S. and O'Neill, K., 2012. Understanding enterprise: entrepreneurship and small business.
Palgrave Macmillan.
Carraher, S.M. and Paridon, T.J., 2015. Entrepreneurship journal rankings across the
discipline. Journal of Small Business Strategy. 19(2).pp.89-98.
Gronum, S., Verreynne, M.L. and Kastelle, T., 2012. The role of networks in small and medium‐
sized enterprise innovation and firm performance. Journal of Small Business
Management. 50(2).pp.257-282.
Herbane, B., 2010. Small business research: Time for a crisis-based view. International Small
Business Journal.28(1).pp.43-64.
Malhotra, R. and Temponi, C., 2010. Critical decisions for ERP integration: Small business
issues. International Journal of Information Management. 30(1).pp.28-37.
Rae, D., 2010. Universities and enterprise education: responding to the challenges of the new
era. Journal of Small Business and Enterprise Development. 17(4).pp.591-606.
Schaper, M.T., and et. al 2014. Entrepreneurship and small business.
Southern, A. ed., 2011. Enterprise, deprivation and social exclusion: The role of small business
in addressing social and economic inequalities (Vol. 2). Routledge.
Storey, D.J., 2016. Understanding the small business sector. Routledge.
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