Analysing the Impact of Business Expansion on Profits, Whitbread

This report examines the impact of business expansion on the profitability of organizations, using a case study of Hotel Whitbread. The introduction highlights the concept of globalization and its influence on business operations across multiple countries, emphasizing the role of improved trade, communication, and political relations. The research objectives aim to understand international business expansion, identify influencing factors in the UK and Germany, determine the relationship between profits and globalization, and recommend corrective actions for business expansion and profit improvement. The research questions explore the understanding of business expansion, factors affecting expansion in the UK and Germany, the relationship between profits and globalization at Hotel Whitbread, and recommendations for improving business expansion and profits. The data analysis employs a thematic approach, presenting frequency data from a questionnaire on topics such as the concept of business expansion, working style of the organization, the relationship between profits and globalization, and expansion in Germany and the UK. The conclusion emphasizes the importance of globalization and its impact on organizational performance, suggesting marketing improvements. Recommendations include motivating employees, hiring expertise, and employing local personnel. References to relevant academic sources are provided.

Research
Project

Table of Content
 Title of Project
 Introduction
 Research Objectives
 Research Questions
 Data Analysis
 Conclusion
 Recommendation
 References

Title of Project
“To analyse the impact on profits of
organisation with business expansion in UK
and Germany.” A case study on Hotel
Whitbread.

Introduction
Globalisation refers to change performing business operations in more
than one country. In globalisation, there is coordination among
economies, market, industry, culture, etc. which helps to provide
product and services according to external market. In this context,
there is improvement in network of trade, communication, transport
facilities. Hence there is coordination among different political
parties which is relevant for maintaining good relations among
different countries

Research Objectives
 To understand the concept of business expansion at international level.
 To access the factors which influence in expanding business in UK and
Germany.
 To determine the relationship between profits and globalisation of
business.
 To recommend organisation for taking corrective actions which ease in
expansion of business and improving profits and revenues of organisation.

Research Questions
 Do you understand the concept of business expansion in more
than one country?
 What are the factors which helps in expanding business in UK
and Germany?
 What type of relationship between profits and globalisation of
Hotel Whitbread?
 What are the recommendations to be taken as corrective
measures to get ease in expansion of business and improving
profits and revenues of Hotel Whitbread?

Data Analysis
Data analysis is the technique which is used to collect and organise
data from respondents on the basis of which interpretation and
conclusion is given. In this research, thematic approach is used. As
per this approach there is small brief about questions of
questionnaire, hence it is easy for reader to understand about
questions.

Theme 1: Concept of expansion of business
Q1. Do you understand the concept of expansion of
business at international level?
Frequency
Yes 30
No 10
Yes No
0
5
10
15
20
25
30
30
10
Frequency

Theme 2: Working style of organisation
Q2. Are you satisfied with working style of Hotel
Whitbread?
Frequency
Yes 25
No 15
Yes No
0
5
10
15
20
25
25
15
Frequency

Theme 3: Relationship between profits and globalisation of Hotel
Whitbread
Q3. What type of relationship between profits and
globalisation of Hotel Whitbread at Germany and UK?
Frequency
Positive 28
Negative 12
Positive Negative
0
5
10
15
20
25
30 28
12 Frequency

Theme 4: Expansion at Germany and UK
Q4. Does expansion at Germany and UK results in good
profits and revenue of Hotel Whitbread?
Frequency
Yes 24
No 16
Yes No
0
5
10
15
20
25
24
16
Frequency

Conclusion
From the above discussion it is easy to enhance knowledge about
globalisation and impact on performance of organisational profits
and revenues. There is requirement of some changes such as
marketing techniques to attract large number of consumers. In this
research questionnaire is used as primary data and it is easy to
analyse and interpret data.