MGT502 Business Communication: Discussion Forum Post on Facebook

This discussion post examines the evolving landscape of business communication, with a specific focus on the role of Facebook. The post begins by outlining different forms of business communication and their importance in improving business operations and stakeholder interactions. It then delves into the significance of digital communication, particularly Facebook, in the modern era, highlighting its utility for multinational companies in managing their workforce across different locations. The post emphasizes how Facebook enables companies to solve business problems while ensuring participation from various team members through messaging and video conferencing, leading to cost savings. The author reflects on how this knowledge will be applied in future professional endeavors, particularly in collaborating with remote colleagues using Facebook for project management and data sharing. The post references key academic sources supporting these points, such as Meredith (2012) and Eisingerich et al. (2015), to provide a comprehensive understanding of the topic.

Post-3
Based on the discussion on exemplary business communication my understanding on
this topic has increased. The first thing I learned is different forms of business
communications and how companies rely on them in order to improve their business
operations and interact with their stakeholders. The second thing I learned is the growing role
of digital communication, particularly Facebook, in the modern era since it provides a tool to
multinational companies in order to manage their workforce in foreign countries. Companies
that rely on Facebook and its characteristics are able to implement these policies into their
operations which provide them a competitive edge (Meredith, 2012). The third key point I
learned is how Facebook enable companies to resolve their business problems while ensuring
participation of different members in the problem-solving process through messaging or
video conferencing. Facebook allows companies to save their costs which otherwise incurred
while using other tools and applications for communication which gives them a competitive
edge.
In future, I will apply this knowledge while managing a business or working in an
organisation. Professional development cannot be achieved without proper understanding of
business communication forms and how to implement them in different situations
(Eisingerich, Chun, Liu, Jia & Bell, 2015). The use of Facebook enables companies to ensure
participation from their employees and creates a seamless connection between virtual teams
that is crucial while delivering time-based complex projects. While dealing with my co-
workers who are working in other regions, I will use Facebook in order to collaborate with
them on projects and share relevant data without any delay through video conferencing or
messaging. These factors will improve my professional development in the future by
improving my communication skills.

References
Eisingerich, A. B., Chun, H. H., Liu, Y., Jia, H., & Bell, S. J. (2015). Why recommend a
brand face‐to‐face but not on Facebook? How word‐of‐mouth on online social sites
differs from traditional word‐of‐mouth. Journal of Consumer Psychology, 25(1), 120-
128.
Meredith, M. J. (2012). Strategic communication and social media: An MBA course from a
business communication perspective. Business Communication Quarterly, 75(1), 89-
95.