University Business Communication Report: Facebook's Marketing Role

This report examines the advantages of utilizing Facebook for effective business communication. It highlights how Facebook, as a leading social networking site, facilitates direct engagement with customers, enabling businesses to distribute goods and services, gather feedback, address queries, and promote sales. The report discusses Facebook's role in understanding customer needs, regardless of demographics, and how it aids in producing new trends and innovative practices. It emphasizes Facebook's potential as a digital marketing tool, saving on promotional expenses, and fostering brand awareness. The report references several studies that support the positive impact of Facebook on brand equity, customer satisfaction, and marketing expenses. It concludes that Facebook helps increase brand awareness, brand equity, customer satisfaction, and marketing expenses by providing a platform for direct customer interaction and business growth.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the author:
Name of the Student:
Author Note:

1BUSINESS COMMUNICATION
Introduction
Business communication is the method of distributing information in between
individuals inside and outside the company. It deals with the main objective to improve as
well as develop the organisation through effective practices and reducing mistakes (Escobar-
Rodríguez & Bonsón-Fernández, 2017). Therefore, social networking sites helps the
organisation to benefit by distributing goods and services because kit connects the customers
with the producers. Facebook serves as the largest chain of consumers where a two-way
process of communication is recognized among businesses and with their consumers (Nobre
& Silva, 2014). Therefore, the essay will be constructed on focusing on the advantages of
utilizing Facebook for processing the business communication effectively. The primary
purpose of the essay is to highlight the essential features of connecting Facebook with
businesses in order to develop the marketing strategies and to connect with the customers
directly so that the readers can understand the effectiveness and could stimulate their ideas
appropriately.

2BUSINESS COMMUNICATION
Discussion (400)
Facebook is the leading social networking site that helps in gathering billions of
people and provides a channel for all the entrepreneurs to engage the customers for
distributing goods and services (Nobre & Silva, 2014). It helps in gathering effective
feedbacks, rectifying issues, dropping queries, promotional sales event, purchasing issues and
so on. It is one of beneficial social networking sites where it collects information from the
consumers so that they expand their growth of the companies (Escobar-Rodríguez & Bonsón-
Fernández, 2017). It benefits in understanding the needs of the customers irrespective of ages,
genders, languages, educational levels, cultural backgrounds and so on.
Thus, it will be helpful enough to produce new trends and innovative practices after
following up with the consumers and with their individual interests. They can easily gather
their individual opinions for their goods and services (Lillqvist & Louhiala-Salminen, 2014).
They will be able to reach the customers as fast as possible and provide them with variety of
products as per their usage is concerned. In this way, they can successfully promote their
brands and it will influence on the metrics focused on customer-based brand equity via
Facebook (Schivinski & Dabrowski, 2015).
Facebook should be referred to as the digital marketing tool, and it will save a huge
amount of money over expensive promotional campaigns. It offers direct contact with the
global customers and local marketers as well. Facebook is the platform that helps in
developing and optimizing brand awareness and will help in achieving particular goals of
different organisations (Icha & Agwu, 2015). It benefits in posting of a respective brand’s
products and also by responding to the answers of the consumers and generating a call to
action if any issue arises regarding goods and services.

3BUSINESS COMMUNICATION
Conclusion
Therefore, Facebook helps in increasing brand awareness, brand equity, customer
satisfaction and marketing expenses. All the organisation will benefit in gathering more
attention of the customers and will allow them not to visit any offline store to collect any
information about any product. It helps in expanding the growth of the business ventures and
effectively rectifying their individual errors. Thus, customers can directly raise their concerns
and issues about any brand, organisation and goods and services. They can easily connect
with all the small and large companies through effective communication in the field of
business and market value.

4BUSINESS COMMUNICATION
References
Escobar-Rodríguez, T., & Bonsón-Fernández, R. (2017). Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and
Management: An International Journal.
Icha, O., & Agwu, E. (2015). Effectiveness of social media networks as a strategic tool for
organizational marketing management. J Internet Bank Commer, S2.
Lillqvist, E., & Louhiala-Salminen, L. (2014). Facing Facebook: Impression management
strategies in company–consumer interactions. Journal of Business and Technical
Communication, 28(1), 3-30.
Nobre, H., & Silva, D. (2014). Social network marketing strategy and SME strategy
benefits. Journal of Transnational Management, 19(2), 138-151.
Schivinski, B., & Dabrowski, D. (2015). The impact of brand communication on brand equity
through Facebook. Journal of Research in Interactive Marketing.